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Dan Sanchez
00:00:00 - 00:00:49
There is a ton of hype around AI agents out there right now. And if you're like me, you're looking at all the headlines wondering, like, are are they a thing? Are they here? But I think it's mostly companies trying to get ahead of the market, trying to get the hype out there, trying to get people interested in buying stuff you don't need right now. As a marketer, I've been surveying the land and trying to figure out what's what and how it's going to pan out because I think it is going to come, and it's going to come quickly, but it's not here yet. So in this video, I wanna present the five stages of AI agents and how to make the most of it right now. Welcome back to the AI Driven Marketer. I'm Dan Sanchez. My friends, call me Sanchez. And today, I really wanna unpack this topic because I feel like there is just so much confusion around what an AI agent is, what it's capable of, what we have now, what's gonna come in the future.
Dan Sanchez
00:00:49 - 00:01:46
And so I thought I'd make it clear, and I spent a lot of time thinking about what these stages would look like, what we currently have, what we're starting to see, and what some of the I'm hypothesizing what some of the next steps will be before we actually have full blown agents. And I'm going to define it. We're going to break it down real simple, and I'm also going to show, like, examples of every single stage, even the ones that I think are a little bit more hypothetical right now, so that we can actually start making the most of what we have now to be prepared for what's to come. So with that in mind, let's review the big picture of where we're at with AI and then talk about where agents fits into it so that we can take advantage of it. Now I'm gonna open up my deck right here. And if you're watching or following along with me visually, it's just gonna be plain to you. But if you're listening to this, just remember that I'm gonna be explaining everything we go through here, and you won't be missing much if you're not following along with the video. But if you do wanna follow along, check out the YouTube channel for this channel or open it up in Apple Podcasts.
Dan Sanchez
00:01:46 - 00:02:33
If you open it up this episode full width, you can actually watch the video right in Apple Podcasts. So let's go ahead and look at this. I have here an upside down pyramid with five different levels with one at the bottom and level five at the top. And it is actually the five different levels, they're gonna be talking about that OpenAI, Sam Altman put out this summer that became a really helpful tool for me to understand where we've been, where we are, and where we're going. So let's review the five levels of AI right now. We start off with level one, which is chatbots. This is what landed two a little over two years ago in November of twenty twenty two when ChatGPT kinda hit the market, that everybody became aware of where AI chatbots were. Like, that kind of opened up this level one.
Dan Sanchez
00:02:33 - 00:03:15
The next level is reasoners. That's where we finally got o one preview this last summer, and now we have o one, o one pro and o one sorry, o three Mini High just came out a few weeks ago, and more coming out soon. Reasoning models are the next level of AI. We have agents. This is what we're talking about in this video. Right? These are these are AIs that can go and do multiple things for you and act independently in order to accomplish not just tasks, but whole projects. And we're gonna dive more into that in a bit, but let's continue on. We also have innovators, AI that can do innovative things, not just follow a task, but actually create original stuff.
Dan Sanchez
00:03:16 - 00:03:54
And then we have organizations, AI that's actually able to lead a whole organization. Right? So you have an AI leading a lot of AIs to accomplish the work of an organization. It's pretty pretty intense. So we are not at that level yet. Right now, we are in between. We are at level two, and we are on our way to level three. So we have to ask the question, where is this all going? Right? That's where we are, but I wanted to break down step by step for how I think the future will go. And this can get hard, but I think over over time here, AI is starting to show some predictability in how this thing plays out.
Dan Sanchez
00:03:54 - 00:04:28
So I'm gonna give my best shot at trying to bridge the future here. So for starters, it took us two years right here in order to get from chatbots to level two reasoners. Right? It was just a little under two years by the time we had chat t p t 3.5 launched, and when we got o one preview, two years before we got o one, right, it came off a preview. So two years. It took a long time. I remember thinking right after four came out, everybody was asking, well, when's five come out? Maybe next fall. We were saying no. Five still has come out.