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What's up, dtc pod. Today we're joined by Nathan resnick, who is the founder of Sourceify. So, Nathan, to let you kick us off, why don't you tell us a little bit about Sorceify in your background?

Yeah, totally. I mean, brief background. I actually started in China when I was 15 years old as a foreign exchange student. So I lived with a host family, didn't speak English, attended a local school there, and just became so fascinated by how products were made. And so that year, I started importing products myself and selling them on ebay and Amazon. By the time I was 19, I had done over $600,000 online, and I thought I had made it, of course, as a 19 year old and soon realized that to have longevity e commerce, I needed to have my own brand. So I launched a watch. Brand called Guestman watches. I had the sunglasses brand. I really focused in the fashion accessory category. But as my own brands grew, people always ask me, how do you manufacture products efficiently in China? And so I started Sourceifying 2017 to really solve that problem. We've since expanded to four other offices china, Vietnam, India and Pakistan. And so we have a B to B supply chain software used by a lot of ecommerce brands, both shopify and Amazon. And four offices, sourcing offices, where we go in audit factories, manage production, handle quality control, and then often handle the freight as well. So our goal with any customers to save them money in their supply chain. And for me, I just love e commerce. I've been doing it for a really long time and really excited to be here today and talk about it.

Yeah, amazing. So would love to get a little bit of context about maybe how that whole process works because you obviously were able to figure it out by launching your own brands in a couple of similar but adjacent spaces and realizing that there's probably a similar process that goes on for launching a brand.

Right.

So for people who are maybe thinking about not only, like, launching a brand from the ground up, but also who maybe have a brand and are looking to expand into different product. skus, why don't you just give us the quick rundown or 101 on what goes into building sourcing qc a product before you can actually sell it online on shopify?