Welcome to DTC pod, where we take you behind the wheel with the best founders and operators of consumer brands. You'll learn the ins and outs of business from setting up shop, hitting your first million, scaling past eight figures, and even navigating an exit. As founders ourselves, our goal is to help you learn from the best as you build. Visit us@dtcpod.com to sign up for our weekly newsletter, join our founder community and find additional resources from every episode. Dtcpod is brought to you by trend, the creative solution for your brand. Go to trend. IO to access thousands of creators for content needs such as product photography, unboxing videos, or even TikTok. And IG organic creative. Use the code dtcpod. Ten for 10% off your next content purchase. As a d to C brand, you need real time financial visibility to save money and make better decisions. Waiting for books from slow and expensive bookkeepers that don't get ecommerce is slowing you down. Trusted by hundreds of brands, final loop is a real time accounting service built by d to C founders. For d to C founders, try final loop. Completely free, no credit card required. Just visit finalloop.com d to CPOD and get 14 days free and a two month PNL within 24 hours with all the ecom data and breakdowns you need to crush it. What's up, DTC. Pod? Today we've got Derek osgood from ignition. So, Derek, I'll let you kick us off on you. Tell us a little bit about yourself, your background, and what you're working on.

Yeah, great to check us. Yeah, so, I mean, my background, basically, I used to work as a brand manager early on in my career at PlayStation, launching big AAA games. Been kind of in and around ventureBack startups ever since. So bounced around a variety of companies in both kind of like tech MoLapse, a couple of DC. Brands, leading marketing teams, leading product teams, and then most recently, before starting ignition, ended up standing up the product marketing function at rippling as one of the early employees there. And these days, I'm working on building a platform for managing product launches. So we help d to C brands, we help SaaS companies, we help anybody who's launching products, features campaigns to more effectively bring those things from concept through to launch. So we're basically building a platform that rolls in all the research tooling that you need to understand your market. Has planning tools baked in to help you structure a repeatable launch process and communicate that internally to all the people that need information. And then on the other end, help you to actually measure the success of that launch. So we're really kind of like bringing that whole process into a nicely packaged platform that anybody can come in and launch things with.

So, Derek, one of the reasons we're really excited to have you on the pod was because we love bringing different founders from different industries that have learnings or Products That Apply To DTC but May Not Be Exactly DTC. So we're really excited to kind of talk about what it takes to get to launches. Whether it's product launches, brand launches. It seems like in the D to C world, people are always launching new things, right? So on this episode, we're really excited to just kind of unpack what goes into launching products or initiatives as a team and what are kind of the best practices about being able to do that successfully. So why don't I kick this to you? Why don't you tell us a little bit just about what you've learned in the world of go to market in product launches. What are some of the lessons that you've learned and what would you say are kind of universal lessons and frameworks for anyone in any type of business you're building?