Welcome to uploading. Today we've got on Logan Lyles, who runs content and evangelism@teamwork.com. So, Logan, I'm going to let you kick us off. Why don't you tell us all about your background in the content b two b marketing sort of space. I know you've done a lot. It's covered everything from podcasting to content to evangelism. So why don't you just tell us a little bit more about your background, how you got started, and then we'll get into the rest of the conversation.

Yeah, I appreciate that, Blaine. Thank you guys for having me on. And as I've said to my network on LinkedIn A ton, I've got this meandering path into b two b marketing. So I won't give the full story with all the stops along the way, but kind of the flyby to give people some context is I graduated college in 2008 and hit the market with a journalism degree right as the great recession was hitting and horrible time to hit the job market. Horrible time to have a journalism degree as that industry was going through a ton of disruption. And I promptly got into b two b tech sales. And I was always the salesperson for about the next ten years who really loved marketing and saw what HubSpot was doing with inbound and these sorts of things. But I worked for smaller orgs that were kind of old school in their outbound sales approach without a lot of marketing support.

And so I was kind of hungry for that. And so about five years ago, I got the opportunity to join a b two B podcast production agency through a relationship with my friend James Carberry. And I was like, oh, this is an opportunity to combine kind of my journalism roots, my love of marketing that was kind of growing and sales. So I came onto that podcast agency to take over sales from the founder, James there. And so for the next four years, we grew incredibly well. It was kind of my first foray into podcasting. I became a host of top ten b two B marketing podcast in b two b growth. And then about a year and a half ago, I moved over to teamwork.com and my first in house role within a SaaS company.

And today I host our every other week podcast agency life. And one of the things we're probably going to unpack today is where does podcasting, LinkedIn, and something that I picked up in my time at sweetfish, employee evangelism, where do all those things kind of intersect for really growth, whether you're an individual or you're part of a larger team?

Amazing. And yeah, I think that's a great place to start, right? Because there are so many overlaps between people who are individual content creators, people who are maybe small business solopreneurs who have a smaller sort of operation all the way up to bigger teams. And I think podcasting is like one of those mediums that really started as an individual solo sort of person, solo creator sort of things. And I think we've started to see a big adoption of it. Like you're saying in the b to b space in the more corporate setting where everyone's like, wait a minute, we need to have a podcast too, that sits within our greater content strategy. So why don't we just first start with what you were saying about what do you need to know as an individual creator? Let's think about LinkedIn. Why don't you take us to some of your favorite strategies to grow as an individual creator?

Yeah, so this is something I'm super passionate about. I've been lucky enough to recently be invited to the top voices program with LinkedIn. Kind of got that surprise in my notification feed and email, as I was mentioning to you guys before we hopped on. And I'm no one huge. I don't have hundreds of thousands of followers on LinkedIn, but I've grown to about 19,000 followers. I got that invite to the top voices program, and for my time at Sweetfish, which, as I mentioned, was an agency, not a huge company, we really drove most of our pipeline and most of our new business through the content creation of individuals on the team. Less so. The company page on LinkedIn, it was funny, like new clients would come on.