DTC POD - Moe Hayek · Castmagic

Blaine Bolus 00:00:07 - 00:00:36

If you're an entrepreneur, you know how valuable the right support can be. We've heard tons about virtual assistants, but what about leveling up even further? Let's think about experts. I came across More staffing recently. They're not just about connecting businesses with virtual assistants. Instead, they focus on matching you with professionals from the Philippines. We're talking out finance, supply chain operations, marketing, and others. The real kicker? More staffing goes the extra mile. They back their placements with a twelve month guarantee and they even coach them for the first six months.

Blaine Bolus 00:00:36 - 00:01:43

This ensures you're getting someone who's not only skilled, but also integrates seamlessly into your operations. If you're ready to evaluate and transform your business, head over to Morenow Co again. Morenow Co next year is creeping up quick. If you want to skyrocket revenue in 2024, you need tech that puts you in the pilot seat. The new HubSpot Sales Hub will help you close out the year strong and kickstart your success for 2024, teams can collaborate on every inch of the customer journey and keep operations running smoothly with a comprehensive prospecting, workspace, and powerful sales and analytics tools that keep data connected across teams. Speed up your workflows and navigate your platform with ease with the AIpowered conversational platform chatspot and use AI assistant to write copy, generate emails, and more, they'll help you whip up assets and execute tasks that used to take hours out of your workday. HubSpot Sales Hub lets you accelerate every facet of your sales operation with precision. And with over 1400 integrations, there are tons of ways to mix in new features. So finish out Q four strong and gear up for the new year with HubSpot Sales Hub. Learn more@hubspot.com sales.

Blaine Bolus 00:01:46 - 00:02:01

What's up, DTC Pod? Today we're joined by Mo Hayek, who is the CEO and founder behind the Limitless Pill and a whole bunch of other stuff. So Mo, I'll let you kick us off. Why don't you just tell us a little bit about your personal background and some of the projects that you're involved in in the space.

Moe Hayek 00:02:01 - 00:02:27

Yeah, personal background. Dropped out of college, got into Ecommerce when I was like 1718 years old. And back then it was all about drop shipping and finding the next hot product as quick as possible and making as much money off that. And then obviously, once I learned the skill sets, I'm like, I got to do something way more valuable than just finding fish lenses online and back posture correctors and selling them for two months. And then now I'm stuck with my balls in my hands, essentially.

Moe Hayek 00:02:27 - 00:02:28

Right.

Moe Hayek 00:02:28 - 00:03:02

So the Nash revolution of that process was like, how do you build micro brands that you can essentially build enterprise value in, right? Generate revenue, maybe even not even that much profit, but be able to sell that as an asset down the line. So fast forward a few years between drop shipping, learning the game obviously properly, and testing a fuck ton of products. I landed on some brands, or I landed on some brand ideas. And now the current brand that I'm pushing and operating is a Limitless pill. So I'm not the founder and CEO myself. I'm actually the main operator. And I do have a partner as well that found the actual product. I just made it viral.

Blaine Bolus 00:03:02 - 00:03:18

Okay, amazing. Well, we're more interested in talking to operators anyway, because you guys are the ones making it work. So yeah. Why don't you tell me a little bit more about the concept behind the brand and then let's go through what it actually takes to get it off the ground and what you're doing.

Moe Hayek 00:03:18 - 00:03:31

Yeah, absolutely. So the concept behind the brand is we're pretty much so my partner Jazz at Limitless on Instagram. Funny enough, he had trademarked the word NZT 48, which is the same exact trademark within the movie from Bradley Cooper.

Blaine Bolus 00:03:31 - 00:03:32

Yeah, I remember that.

Moe Hayek 00:03:32 - 00:03:57

And he's been sitting on that trademark for years, essentially. He did, like, a soft launch, I think, in 2016. 2017, when I first was learning Dropshipping. Funny enough, he owned the trademark of this product. So fast forward a few years later, I meet him, and he has a bunch of products or brands, essentially, that need to go viral, right. Or start moving off the shelf. So I'm like, this is the one. This one makes a lot of sense, obviously, on it has already paved the way in the market.

Moe Hayek 00:03:57 - 00:03:58

Right?

Moe Hayek 00:03:58 - 00:04:40

They already sold, like, $300 million. Joe Rogan did a lot of educational so the market's penetrated. Then you see Thesis come into the market, then you see, like, other neurohacker Aqualia. So the market's been penetrated, but there's still so much opportunity, because if you look at the supplement market overall, and then the Nootropics is, like, very small amount because it's still growing. But the world, obviously is all going towards biohacking brain functionality, right. Natural ingredients, et cetera. So we're like, okay, how do we go ahead and position ourselves in this market with a product that has a unique selling advantage and it can compete with multimillion dollar brands and, yeah, NZT 48 was born, and the rest is history. I guess now we'll dive into it.

Blaine Bolus 00:04:41 - 00:04:49

That's actually super fascinating, the fact that you've got, like, a trademark around a term that comes out of a movie. So you've got brand equity already established.

Ramon Berrios 00:04:49 - 00:04:50

You ever got a season desist?

Moe Hayek 00:04:50 - 00:04:53

No, we actually send those out more than we get.