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Blaine Bolus
00:00:06 - 00:00:42
Welcome to DTC Pod, where we take you behind the wheel with the best founders and operators of consumer brands. You'll learn the ins and outs of business from setting up shop, hitting your first million, scaling past eight figures, and even navigating an exit. As founders ourselves, our goal is to help you learn from the best as you build. Visit us@dtcpod.com to sign up for our weekly newsletter, join our founder community and find additional resources from every episode. Dtcpod is brought to you by Trend, the creative solution for your brand. Go to trend. IO to access thousands of creators for content needs such as product photography, unboxing videos or even TikTok. And IG organic creative.
Blaine Bolus
00:00:42 - 00:00:44
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Blaine Bolus
00:00:44 - 00:00:46
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Blaine Bolus
00:00:50 - 00:01:20
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Blaine Bolus
00:01:24 - 00:01:35
What's up, DTC Pod? Today we've got Dylan Mentor On, who is the founder and CEO of Bear Balance. So Dylan, I'll let you kick us off. Why don't you tell us a little bit about your background and what you guys are building at Bear Balance.
Dylan Menter
00:01:35 - 00:02:39
Yeah, first and foremost, thanks for having me and hello audience. My name, like it was just aforementioned, is Dylan mentor. I'm the founder and CEO of Bear Balance. We are the creators of the world's first Creatine Gummy. Now, I know a lot of ladies and gents out there. It's probably a good split 50 50 between those of you who know what Creatine is and those of you that don't. So just a quick look through my lens and the PhDs in the space. We refer to it as a super supplement. So exercise, performance, nootropic benefits, cognition and overall brain health, as well as an extremely wide spectrum of general health benefits that, for the sake of the length of the podcast, I won't mention here today, but we've been in business for about three years now. A year the first year spent doing R and D. This was a very tough product to bring to market, but now we're able to share it with the fitness, the wellness and health enthusiasts all over the world. Being the first in the space, creating the category, it wasn't easy, but we're.
Blaine Bolus
00:02:39 - 00:03:13
Happy to be here, no. So I'm excited. I think we're going to have a lot to talk about on this episode. A couple of things that come to mind. One, I know you guys had started out and you bootstrapped, the whole thing yourself. So I want to talk about that. I want to talk about the origin of the brand, what went into R and D, and then maybe we can talk about the industry you're in, specifically supplements, and how you see the market evolving. So why don't we just start with the origin story? Why don't you tell us a little bit about your background first, and then let's get into what were you doing before you started? Bare balanced?