DTC POD - bawi podcast

DTC POD bawi podcast

Blaine Bolus 00:00:06 - 00:01:59

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Victor Guardiola 00:01:59 - 00:02:57

Yeah, absolutely. So Bowie is a sparkling agua fresca brand. Really, our main drivers are building a culturally representative and better for you beverage company. And it was started after realizing the lack of health, forward Hispanic beverages within the ready to drink beverage category. Just seeing all the beverages I would deem as authentic that I grew up with didn't exactly keep health in mind. So Jordan and I started tinkering with the idea of a clean label agua fresca, one with significantly less sugar than what you would traditionally find in taquerias and food trucks around Mexican restaurants. And we took that concept through entrepreneurship programs, a farmers market, and finally landed on the canned version as of April of 2022.

Blaine Bolus 00:02:58 - 00:03:10

Why don't you tell us a little bit about your guys specific backgrounds? Right. Do you guys work in jobs before this? Was this right out of college? Tell us a little bit about the career journey.

Jordan Hicks 00:03:10 - 00:04:19

Yeah, absolutely. I can kind of bite off that to start. But, yeah, both Victor and I came from, obviously, we got a young start in the industry. We definitely started Bowie pretty much while we were in college. At the time, victor was kind of at the tail end of his college career, and I was just about halfway through, you know, when we originally started kind of tinkering with the recipe. At that time, I was working at a cocktail bar down here in Austin, feeling pretty burnt out, which was also around the time that I got my job into the CPG space. I started working for a snack bar company called Kate's Real Food at the time and just started out as kind of a local little sales rep for the area. And then the roles kind of grew a little bit more and more, which were super helpful in Bowie's early days with kind of at least getting our heads screwed on, as far know, a path to market. Yeah, you know, as far as CPG experience goes, it was somewhat limited. I worked with Kate's for about a year and a half, and then before know it was just odd jobs and.

Victor Guardiola 00:04:19 - 00:04:21

Working at a cocktail bar for the most part.

Blaine Bolus 00:04:21 - 00:04:24

Ramon, did you have something you wanted to ask?

Ramon Berrios 00:04:24 - 00:04:35

Well, you mentioned you landed on the canned version. What was it before? What were you selling at the farmers markets and what was the product before you got to the current version?

Victor Guardiola 00:04:35 - 00:04:39

You want to tackle the process? The commercial kitchen.

Blaine Bolus 00:04:42 - 00:04:42

Yeah.