There's no excuse for not talking to the world. It just doesn't have to be your thoughts and words every time. My friends, the key to content success is you've got to start documenting instead of creating. Let me tell you how.

Just start, man.

Hey, guys. I know I look like the emperor from, Star Wars right now, but I'm, very high in the air back from London headed to, New York City.

I decided to

do a, video. So many of you are stuck and can't start and I broke it down into that what, how and where. Right? WHW, right? Like what are you gonna talk about? But the way all of you need to do this and how you actually start is by doing.

You

haven't done anything yet. You know, this whole fake it till you make it brings no value to anybody. You need to make something and that thing is a manifesto. It's always been obvious to me. It's always been obvious what caused success, what I needed to do. You know, every time I watch content through the internet or television I watched Oprah the other night. Lizzie was watching it. I was working.

She was interviewing George Lucas and he was saying the same shit.

We took it to all the studios, every single one of them, them and nobody wanted it. So what'd you do? So I said, well, I'm not gonna give up now.

You're stuck. You haven't started because you're stuck. I I think the fear of losing trumps the excitement of victory for so many people. So here you go. What? What are you gonna talk about? What do you wanna be known for? Look yourself in the mirror and ask yourself, what do I want to do every day for the rest of my life? Do that. And see what people need to understand is the way we communicate today is so different. Yeah. And the platforms have been redefined.

You wanna be in health and fitness, you wanna be in strategy, you wanna be in social media, you want to be in sneakers, you want to be in coffee, you want to be in electronics, you want to be in fashion. You collect Smurfs, Smurf it up. You can make $70,000 a year talking about the Smurfs. Whether that's your mission or where you're at right now. Your truth. Manifesto. Tell me what you're thinking about it. Like, if somebody made a video 8 years ago that I think fashion should be high low, I think people should wear expensive stuff and inexpensive stuff in one wardrobe, they would have been like the queen or king of the vision of the fashion industry just by making a video where they think that Facebook acquires Instagram.

It's like Facebook's gonna buy Instagram. 4 months later it happens. So I was on Piers Morgan. This company's 550 days old. How the hell is it worth a $1,000,000,000? And my opening line is they stole it. And then I guess last year this time, right? Facebook bought WhatsApp for 18,000,000,000 and every article like the next day after the news came out is like, oh, wait a minute. They fucking stole Instagram. The how is there's only a certain few ways to communicate in the world whether this is video form, something extreme.

Yeah.

Like just get on a train and go away for a week or something different. You have to break pattern. Whether this is audio form. Sitting here listening to my music list and I'm starting to find a little clarity. Audio being a podcast.

You're an outspoken advocate both hustle and self awareness. Yes. But if you had to put them in order even if it's a 1 a and 1

b Self awareness. Self awareness. Self awareness. And this is not even close. When you know who you Yes. When you know who you are, hustle's sexier. Yeah. Like it would have been cooler for like the people listening for me to say hustle because it's cooler, right? Heck, you don't even do podcasts.

Put the recorder on your phone and just speak your truth. As I sit here right now writing this article, or at least memoing it because that's how I do it. Get in front of a camera. Selfie style. You know, I'm old now kids so at 40, I've observed a lot and I can tell you that optimism and positivity is a huge variable. Good morning, Instagram. It's me, Gary. Instead of a motivational quote or some sort of clip, just wanted to go camera to face and just tell you how much I appreciate

all of you guys.

Your attention means the world to me. Set it up on a tripod or have a DRock. It's your nephew, your sister. Mate, give me this.

Give me this real quick.

Nathan, the intern is here. Some of you guys might remember him or you write it but the way all of you need to do this and how you actually start is by doing. I create an obnoxious amount of content because of the strategy of how we do it. Don't do anything. Just keep watching. Keep watching my stuff. Keep being entertained by my energy. Keep being inspired.