Hey everyone, we're super excited to announce the launch of our Slack community for D two C pod. This is a space exclusively for D two C founders and operators to connect, share ideas, ask questions and support each other. You'll be able to engage with the best minds and operators and consumer and currently we're on a waitlist and it will open up the community once we reach 150 members. So apply using the link in the description and we hope to see you on slack. So before we kick off today's recording, I've got one more for you. Keeping up your momentum this year starts with the right selling tools, and if you're looking to increase revenue, grow faster, build more pipeline and close more deals, check out the all new sales hub from HubSpot. You'll be able to manage your whole sales process. Plus my favorite part, the reporting.

It's super intuitive, powerful and customizable. Plus the whole thing is powered by AI, so your teams can spend less time on tedious, time consuming stuff and more time on developing relationships. Also, no one likes a clunky platform that takes months to onboard onto. But getting set up on Saleshub is really quick and easy. It's free to get started. The pricing will scale with your business, and with more than 1300 integrations and add ons, you can tune it to your exact needs. Visit HubSpot.com sales to start selling with sales hub what's going on? DTC pod today we are joined by Cherie Kanase, who is the founder of Euro marketing. So, Cheria, I'll let you kick us off.

Really excited for today's convo because I know offline before we started, we're chatting a little bit about Google Ads, how brands that are, you know, a million dollars and above, how they can think about really scaling out this channel. It's, you know, one of the big channels to grow on. So why don't you first give us a little bit of background about yourself and then we'll dive into everything, growth and Google Ads.

Yeah, of course. Well, first of all, thanks for having me here, but a little bit more about me. My name is Sri Konase. I started in e commerce back in 2017 with my own e commerce grant. That's how I initially got into the Google Ad side of things, the Facebook ads world and whatnot. Flash forward to 2020 2021, when a lot of Facebook ad account suspensions and policy violations start to happen. That's when my own e commerce brand ended up getting destroyed because I was so reliant on meta ads on TikTok ads, anything besides Google Ads. So that was kind of the turning point for me personally to just go all in on Google Ads.

That's when I transitioned my own e commerce brands to just fully focusing on Google Ads. And right now I do run an agency, but that came on later in 2022 after I had really wasted my own money, learned my own strategies to find out what's working versus what's not working with Google Ads.

Awesome. So why don't you give us a little bit of a background then about, you know, you start the agency. What kind of brands do you typically work with? Like, um, you know, who comes to you, what's your team set up? Like? Just give us the whole run out of.

Yeah, usually it's a very kind of broad approach, but we work with any type of ecommerce brand that sells legal products. And the reason why I say this is because with Google Ads, the main thing to make things work for any commerce brand, it's not just the niche itself. Rather, it's the average order value. So if you sell products which are basically legal, doesn't matter if your average order value is $20 or $500 or 5000. There are working strategies and working approaches which can be taken according to that. So that's usually the brands kind of which we like to work with. Now, in terms of my team, we have a total team size of seven. However, any e commerce brand we work with, it only comes with me, along with one other team member who works on the brand itself.

Because I personally don't believe that any brand out there should be working with an agency. That just makes you a number on the screen. There's a lot of agencies out there, super big, 5000 thousand different people, but all you end up becoming is a number on their roster, which is something you never want. So this is why really, we really prefer a boutique kind of approach to anybody, for sure.

And, and one thing that I'd kind of love to talk a little bit about, um, with you guys. Cause like, you're saying you're working with that business, every business is a little bit different from each other. What's your typical approach? Right. Business comes to you. Um, you guys want to figure out a plan. Like, how do you guys approach what a, you know, a good Google Ad strategy should be? Are there brands that should be advertising on Google? Are there brands that shouldn't be advertising on Google? Should every brand be on Google? Like, how do you think of it? How do you evaluate it when, you know, when you're, when you're onboarding a new brand.

Yeah, that's actually very interesting because unlike Facebook ads, unlike TikTok ads or any other ad platform, Google solely works off of search volume. So if you sell a product and there's even ten people searching for it, you should be on Google, period. It doesn't matter what your conversion rate is, it doesn't matter how many people you end up getting, because the search volume is the crucial key to really making Google Ads success for your brand.