DTC POD - Blaine x Ramon - Beverage

DTC POD Blaine x Ramon - Beverage

Blaine Bolus 00:00:06 - 00:02:04

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Ramon Berrios 00:02:04 - 00:03:24

Yeah. So I had to take a refresher on everything that's going on in the beverage industry after I was on threads. I actually haven't opened threads every day as I was, and I was like, let me go in there and see what's going on. And I come across this suggested post from Liquid Death that basically just says, who gives a shit? And it's just their first threads post. And then I started seeing a few DTC brands popping up, and I found it really interesting because Twitter hadn't really taken off for e commerce brands as a strategy. And I'm seeing brands actually trying on threads, but I wonder if they've actually lost their steam and if everyone has lost their steam on threads, I really thought every marketing room right now it's putting together a full strategy for threads, and I just don't know. Now after maybe it comes back after Twitter just got named X. So we'll see what happens over there and if we get a migration. What do you think with Threads, how it plays out? Do you think brands should be on this right now and assembling a strategy around this?

Blaine Bolus 00:03:24 - 00:04:40

Yeah, I mean, I think what we saw when Threads launched was a quick migration to the platform. It was really easy. Like their onboarding was super slick. Everyone was setting up profiles and everyone was right there. Since then, we've seen a massive fall off in terms of engagement from a retention standpoint. But when you're bootstrapping a social network like that, that's hard. Yes, you have it baked in, yes, you have the habits that are already happening on Instagram, but launching a whole new platform and expecting everyone to interact in that medium, that's a tall order. So it looks like they got the adoption side really dialed in. But now the people who are using Threads are the people who are really good at it, know how it works and are willing to kind of take that jump. So if I had to make a bet on what the strategy and what the play is here for, whether it's us, individuals, brands, et cetera, I think we're going to see slow and consistent growth for a platform like Threads. I think there's a whole bunch like you were alluding to going on in Twitter land that even as similar as the products are because the social graphs are a bit different, threads just feels like a different product. So you've got Twitter rebranding to got. Did you see TikTok today? Launched text based posts on TikTok as well?

Ramon Berrios 00:04:41 - 00:04:43

Oh, really? No, I had no clue.