DTC POD - DTC Pod x Finaloop - Lioran Pinchevski

DTC POD DTC Pod x Finaloop - Lioran Pinchevski

Blaine Bolus 00:00:06 - 00:00:18

Welcome to DTC Pod, where we take you behind the wheel with the best founders and operators of consumer brands. You'll learn the ins and outs of business from setting up shop, hitting your first million, scaling past eight figures, and even navigating an exit. As founders ourselves, our goal is to.

Blaine Bolus 00:00:18 - 00:00:20

Help you learn from the best as you build.

Blaine Bolus 00:00:20 - 00:00:46

Visit us@dtcpod.com to sign up for our weekly newsletter, join our founder community, and find additional resources from every episode. Dtcpod is brought to you by Trend, the creative solution for your brand. Go to trend. IO to access thousands of creators for content needs such as product photography, unboxing videos, or even TikTok. And IG organic creative. Use the code dtcpod. Ten for 10% off your next content purchase.

Blaine Bolus 00:00:50 - 00:01:20

As a D to C brand, you need real time financial visibility to save money and make better decisions. Waiting for books from slow and expensive bookkeepers that don't get ecommerce is slowing you down. Trusted by hundreds of brands, Final Loop is a real time accounting service built by D to C founders. For D to C. Founders try final loop. Completely free, no credit card required. Just visit Finalloop.com D to CPOd and get 14 days free and a two month PnL within 24 hours with all the ecom data and breakdowns you need to crush it.

Blaine Bolus 00:01:23 - 00:01:34

What's up, DTC Pod? Today we're joined by Leo Ponchevsky, who is the founder and CEO of Final Loop. So, Leo, I'll let you kick us off. Why don't you tell us a little bit about your background and what you guys are building at Final Loop.

Lio Pinchevesky 00:01:34 - 00:03:43

Hey, guys, thank you very much for hosting me. So we build basically everything around the pain that every ecommerce brand owner has, which is managing the bookkeeping in a way that can keep pace with an ecommerce business. Traditional bookkeeping was not meant for ecommerce, and throughout the years, many people tried to make patches, basically connect the store with QuickBooks and connect the banks and the different integration and the ecommerce loan providers. So a lot of patches, and it never worked. Traditional bookkeeping just doesn't fit the pace of an ecommerce business. So we decided to rebuild it. We provide real time bookkeeping service specifically tailored to DTC and Ecommerce brands, which basically means that we replace the accounting system, whether it's QuickBooks or Zero or Netsuite. We provide all the different integrations that you need in order to manage your bookkeeping, and then we replace also the bookkeeper. So brands that are using us don't have to hire a bookkeeper. We cover the entire process end to end and basically give you real time numbers, solid numbers, 100% accurate numbers all the time. No month end reconciliation, no reconciliation at all. Everything is true 100% of the time. So people can actually make decisions. They can actually trust the numbers that they see, and they can be data driven instead of just making gut feeling decisions. We also very soon cover the entire IMS portion of the business, basically the inventory management system, which would be the first overall solution between accounting and inventory management specifically for DTC brands.

Blaine Bolus 00:03:43 - 00:04:12

So, yeah, I'm very excited to get really deeper into the product and talk about not only some of the features you guys have, but also your take on inventory versus accounting, how they tie together, how you guys productize that. But I'd love to before we dive too far into product stuff, let's talk a little bit about your background, what's your personal background and what have you done before starting final loop and what was kind of the inspiration to get you started to build this as your own company?