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Neil Patel
00:00:09 - 00:01:04
How are you guys doing? Awesome. So how many of you guys here have ever created a digital product and sold it online? Well, I have some good news for you and some bad news. Which do you guys want first? The bad news is what I'm gonna teach you requires you to do some work. Alright? And I know affiliates hate doing work. You wanna know the good news now? The good news is when you promote a digital product, you pretty much have something that has a 100% margins. Right? So when you're doing a started. Today, I'm gonna teach you guys how to create a digital product that generates at least $100,000 a month. Here's my Twitter handle.
Neil Patel
00:01:04 - 00:01:42
You don't have to tweet. If you do, my system will probably reply to you because I haven't used Twitter in ages, but it still works. So here's a screenshot of daily revenue. I don't even know what it says. Last 30 days. Based on the dates, it's probably not the last 30 days because we're not in August, but you can see the trend and it keeps going up and up. Yesterday was, what day is today? Monday? It was funny. On Saturday in the US, I was checking the stats and we sold something like 36 digital products in a day and I'm like, this isn't too bad for a Saturday.
Neil Patel
00:01:43 - 00:02:04
I actually didn't even spend much money on advertising. I think it was 3,000 something dollars. I also have a lot of organic traffic. Can you guess how much I sell the digital product for? $1,000 a pop. It's not too shabby. Right? And when I say those sales, that's after refunds. So let's get started. I'm gonna teach you guys how to make money selling a digital product.
Neil Patel
00:02:05 - 00:02:37
First step. What industry should you enter? And I'm gonna go quick because there's so many slides. I picked the digital marketing industry. Can you see what's wrong with the digital marketing industry? It was too late when I started. If I pick something like nutrition, I would have sold so many more ebooks. So many more video courses. You see why? It's so much more popular. You just go to Google Trends, type in a niche like flashlights and you can see how popular something is.
Neil Patel
00:02:37 - 00:03:09
Alright? So when you're doing this, you wanna make sure you're not competing with marketers. You know how hard it is to compete in the digital marketing space? You're competing with people like me. I found out the other day my assistant was telling me, you know, like, hey, you got Bangkok coming up. I've been traveling a lot. I did Brazil, Australia, Toronto, then here, and I haven't been home in months. And throughout the traveling, he's like, oh, you're going to Affiliate World Asia. You're trying to get more involved in the affiliate space. I'm like, why would you say that? Because I make all my from the fortune 1,000.
Neil Patel
00:03:09 - 00:03:11
He's like, oh, you rank on Google for affiliate marketing on the first page.
Neil Patel
00:03:11 - 00:03:32
I was like, good to know. I never knew that, Right? But it just shows you. Us marketers, we know how to drive traffic from places like Google. You guys are marketers. Do you wanna compete with the person? Turn to your right and turn to your left. Do you wanna compete with that person to drive traffic to offer? No. Pick something that's not as competitive. Here's the example.
Neil Patel
00:03:32 - 00:04:07
This is organic traffic. This is one of my blogs, quick sprout. Another one, wellness mama. Wellness mama is not my blog. It's a blog by this mother who talks about how to make your own suntan lotion at home. She gets 10,000,000 unique visitors some article about that. I'm like, why would you wear water goggles to bed and why would you some article about that. I'm like, why would you wear water goggles to bed and why would you make your own sunscreen when you can buy that shit for $5? Right? But yeah, she gets 10 1,000,000 visitors talking about that shit.
Neil Patel
00:04:07 - 00:04:41
And look how many links she has at the very bottom column. Total linking root domains. She has 757. I have over 1,815. That's the primary driver of Google traffic. Can you guess the difference even though I have more than double the links of her? She gets over 10,000,000 unique visitors a month and I'm at a million. Do you see why you wanna pick a really broad niche? Alright. So now that you that, right? You gotta make sure whatever niche you pick, you know really well.