Welcome to DTC Pod, where we take you behind the wheel with the best founders and operators of consumer brands. You'll learn the ins and outs of business from setting up shop, hitting your first million, scaling past eight figures, and even navigating an exit. As founders ourselves, our goal is to help you learn from the best as you build. Visit us@dtcpod.com to sign up for our weekly newsletter, join our founder community and find additional resources from every episode. Dtcpod is brought to you by trend, the creative solution for your brand. Go to trend. IO to access thousands of creators for content needs such as product photography, unboxing videos or even TikTok. And IG organic creative. Use the code Dtcpod ten for 10% off your next content purchase. As a D to C brand, you need real time financial visibility to save money and make better decisions. Waiting for books from slow and expensive bookkeepers that don't get ecommerce is slowing you down. Trusted by hundreds of brands, final loop is a real time accounting service built by D to C founders. For D to C. Founders try final loop. Completely free, no credit card required. Just visit finalloop.com D to CPOd and get 14 days free and a two month PnL within 24 hours with all the ecom data and breakdowns you need to crush it. What's up, DTC Pod? Today we're joined by Celia Lewis and Stephanie Kimmel, the co founders of Tulip. So, guys, I'll let you kick us off. Why don't you tell us a little bit about Tulip and the brand that you guys are building.

All right, so Tulip is a modern, direct to consumer storage brand, designing really sophisticated and thoughtful products for cannabis consumers. So we have been around for about six months in the market, have been working on this for several years leading up to it. And we really saw an awesome opportunity in this growing market to support people at home with a ritual that they love, that previously people were storing in shoeboxes, ziploc baggies, maybe a paper bag. And cannabis is something that is products people can go out in the world at a dispensary in many states just around the corner and buy in these really chic and incredible spaces. And so we were saying, hey, why are you still storing these products that you might be spending 50 plus dollars on? And that was the idea for Julia no.

Amazing. And I love the design of it. The products are so recognizable. So we were really excited to have you guys on the podcast to talk about. And I think you guys are at a really exciting point in the company as well. Like you were saying, you guys just came out, you're in a new and emerging space. So really excited to kind of spend this episode going into how you guys built it, how you guys thought about the product, where you guys are at today, and being able to tell that whole story. So why don't we, before we go too far into Tulip, let's go a little further backwards. Why don't you guys both Celia and Stephanie, you guys can kind of go one at a time. I'd love to get your individual backgrounds, like what you guys were doing, what you were building before that kind of led you to this path towards building Tulip.

Sure.