DTC POD - #249 - Dae Lim, Sundae School - Taking Over The Fashion World & Hitting $100k Days Solely On Creative

DTC POD #249 - Dae Lim, Sundae School - Taking Over The Fashion World & Hitting $100k Days Solely On Creative

Blaine Bolus 00:00:06 - 00:00:46

Welcome to Dtcpod, where we take you behind the wheel with the best founders and operators of consumer brands. You'll learn the ins and outs of business from setting up shop, hitting your first million, scaling past eight figures, and even navigating an exit. As founders ourselves, our goal is to help you learn from the best as you build. Visit us@dtcpod.com to sign up for our weekly newsletter, join our founder community and find additional resources from every episode. Dtcpod is brought to you by Trend, the creative solution for your brand. Go to trend. IO to access thousands of creators for content needs such as product photography, unboxing videos, or even TikTok and Igorganic Creative. Use the code Dtcpod ten for 10% off your next content purchase.

Blaine Bolus 00:00:51 - 00:00:58

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Ramon Berrios 00:01:02 - 00:01:33

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Blaine Bolus 00:01:36 - 00:02:06

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Blaine Bolus 00:02:10 - 00:02:21

What's up, Dtcpod? Today we're joined by Day Lim, who's the founder and CEO of Sunday school. So, Day, I'll let you kick us off. Why don't you tell us a little bit about the brand you're building, Sunday school.

Dae Lim 00:02:21 - 00:02:59

Hi, guys. Sunday school is a cannabis lifestyle brand. We sell high quality goods for high minded people, ranging from smokeware, which is your uniform for your recreational consumption, to actual cannabis goods in legal states like California. We sell edibles, we sell pre rolls, and we are about to sell many more and in few other states as well. And thank you so much for having me out here on the pod. Blaine and Ramon.

Blaine Bolus 00:02:59 - 00:02:59

Yeah.

Blaine Bolus 00:02:59 - 00:03:34

So, Dave, one of the reasons we're super pumped to have you on today was because Day and I go way back. We went to school together. I've seen the launch of this brand from the inception several years ago. So, Day, I'd love to just chat about what goes on this episode. Would love to really go into what goes into building a quote unquote iconic fashion cannabis lifestyle brand. So why don't you take us back to a little bit before you launch sunday school. Before you start building out all these different products and offerings, what was the idea? What gave you conviction to start building it? And why don't you just give us.

Blaine Bolus 00:03:34 - 00:03:36

A little background on the history of Sunday school?

Dae Lim 00:03:36 - 00:04:31

Yeah, so it dates back five years ago. I was kind of toying around with the idea of quitting my job because there were some moral conflicts. And before that, I didn't really even know that I had professional values. But I was like, oh, shit. This project does not fly with me in terms of my impact to the world. So I was like, okay, it's time to piece. So while I was doing that, I took some time off and I came back home in Korea, which is where I am right now, and right in this bed, which clearly I have not made because my MBTI is ENTP. I had snuck in a vape pen from the States and I was just hitting it.