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DTC POD #247 - Adii Pienaar, Cogsy: Acing Commerce Ops & Optimizing Inventory
Transcript
Magic Chat
Blaine Bolus 00:00:06 - 00:00:46
Welcome to Dtcpod, where we take you behind the wheel with the best founders and operators of consumer brands. You'll learn the ins and outs of business from setting up shop, hitting your first million, scaling past eight figures, and even navigating an exit. As founders ourselves, our goal is to help you learn from the best as you build. Visit us@dtcpod.com to sign up for our weekly newsletter, join our founder community and find additional resources from every episode. Dtcpod is brought to you by Trend, the creative solution for your brand. Go to trend. IO to access thousands of creators for content needs such as product photography, unboxing videos, or even TikTok and Igorganic Creative. Use the code Dtcpod ten for 10% off your next content purchase.
Blaine Bolus 00:00:51 - 00:00:58
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Ramon Berrios 00:01:02 - 00:01:33
This episode of Dtcpod is also brought to you by Peel Insights, the e commerce analytics platform that supercharges all of your retention efforts every day and with every customer. Go to peelinsights.com. Slash dtcpod to learn how hundreds of e commerce brands use Peel to reveal purposeful insights like LTV, AOV, Repurchase, Rate, Churn, and hundreds of metrics more. See how brands are nurturing deeper customer relationships with easy to use retention tools that hyper target and provide immediate growth.
Blaine Bolus 00:01:36 - 00:02:23
The subscription market is predicted to grow nearly $500 billion by 2025. Recharge is the leading subscription management solution, helping ecommerce merchants of all sizes launch and scale their subscription offerings. Over 15,000 merchants use subscriptions powered by Recharge to grow their business and their communities by increasing average order value, reducing churn, and providing predictable recurring revenue, turn transactions into long term customer relationships, and experience seamless subscription commerce with Recharge. Check them out at slash dtcpod. What's up, Dtcpod? Today we're joined by Adi Pinar, who is the co founder and CEO of Cogsy. So, Adi, I'll let you kick us off. Why don't you tell us a little bit more about your personal background and then what you guys are building with Cogsy.
Adii Pienaar 00:02:23 - 00:02:59
Totally. Thanks for having me, guys. I really appreciate it. So the short version of my resume and what led me here is I was one of the original co founders of WooCommerce, stepped down as CEO there in 2013. WooCommerce sold to Automatic in 2015. I then moved on, and I founded a company initially called Receiptful rebrands Converger, which was email marketing automation for ecommerce brands. By the time we sold to Campaign Monitor in 2019, we were primarily serving shopify merchants. So that's where I got my start in kind of getting more familiar with the shopify ecosystem.
Adii Pienaar 00:03:00 - 00:03:45
Spent about a year with Campaign Monitor post acquisition, and then I came back to an idea that I had years ago, which was to build something in the kind of inventory space. So today I'm working on Cogsy, where we do inventory management for brands that sell multi channel and then beyond that I invest in the e commerce space. Like really passionate. I'm very much a one trick pony in that sense. I try to kind of make sure that all my worlds have a significant overlap. And then I have a young family. I've been happily married for twelve years and I've got three kids, eleven years, eight years, two boys. And then we recently added a little princess who is now eight months old and 80.
Blaine Bolus 00:03:45 - 00:03:47
Where are you based, for those who are listening?
Adii Pienaar 00:03:47 - 00:03:53
Yeah, so I'm based in Cape Town and I can say kind of born and bred Cape Tonian as well.
Blaine Bolus 00:03:53 - 00:04:06
So that's really interesting. How did you get into starting WooCommerce and getting into the ecom enablement space from Cape Town all the way back in the day? Why don't you walk us through that? What were some of the problems you're seeing and how did you get the idea to get started?