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What is going on DTC pod today we're joined by John Saponya, who is the CEO and co founder of wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e comm and digital experiences. John, I'll let you kick us off. You guys have been around for a while now. You've worked with some of the biggest brands in consumer and commerce. Commerce. Why don't we just get started with where. Where'd you get your start? How'd you kind of find your way into into the landscape and how'd you start building wonders?

Yeah, I mean back God it was like 20 years ago. It's crazy. I'm getting older but I went to school for music. I didn't necessarily know what I wanted to do but I had this like made up dream that I would be hanging out in like the East Village and finding the next Strokes and when I realized that wasn't really a thing. A bunch of my friends were creatives for developers and they were like you'd be pretty good in an agency setting, you should check it out. And I ended up getting a job at the Time was a digital agency, about 400 people. I did a bunch of different jobs there, but I kind of fell in love with the business. I love that you could learn so much about different industries.

And after bouncing around for like three or four years to two different agencies, I met, I met my business partner and we started Wondersoft when we were like 27, I think. And we wanted to create an agency that was inspired by the way we grew up in the sense that we never saw the Internet as like, things you needed to learn to make money in life. We saw it as like, wow, that's cool. Like you can talk to someone on Instant messenger and wow, like, we're downloading music on a Friday night when we're in eighth grade. This is really fun. And then, you know, everything in like college where I remember like three social networking and post social networking. And then my 20s with like the advent of the iPhone and the app economy and everything we've seen in the last 10 years, it's always been this hyper acceleration of just like, cool stuff that makes your life better. And I wanted to create an agency that was inspired by that, where our only constant will be change.

And we want to like, truly live the customer journey. So that's why our service offering is, you know, we build things like apps and websites and e commerce experiences. We create content that can drive earned media that could be a super polished campaign that could live for years. And then we also do a lot of like, media buying and paid acquisition. And we just see that as like, the components you need to survive as a brand today.

Yeah, and why don't you walk us through a little bit of that? Because there's so many different functionalities when you're, when you're talking about an agency model that covers all those different, like, core functionalities. So, you know, who are the typical brands that you work with? Like, who are they in terms of size and what do they come to you for? Like, what are they looking to collaborate with you guys on?