Every journey into AI marketing is unique and this podcast has been me trying to document that story, but even then I forget to share a lot of the important elements that happened before and during the creation of this very podcast. And I wanted to share that story in a more robust way because I find that stories have lots of lessons. It's the reason why I like to even read biographies of famous business leaders because there's so many business lessons in it and you tend to remember it more. So I wanted to share an episode of that I just recorded on another AI marketing podcast called the AI Marketing Case Studies podcast with my friend Fernando, because he did a good job of asking questions to pull out all kinds of interesting parts of the story, as well as some tactics that I'm using on this show that are AI related, but are really helpful. And I think you'll be very fascinated in what I'm trying to do with this podcast. So take a listen.

Hey, everybody. Once again in another fun episode of the AI Marketing case studies podcast, where we interview marketers doing really innovative and creative things with AI. Today, I'm very privileged to have Dan Sanchez, who is an AI marketing consultant creator. He does a lot of AI stuff with, Social Media Examiner. He has his own podcast called the AI Driven Marketer. He has worked with Sweetfish Media with James Carberry. I wanna little learn a little bit about that in the process of the interview. Where are you where do we find you today, Dan? Where are you located? I'm near Nashville.

You're in Nashville. Okay. Perfect. And I am actually in a Starbucks at Queretaro, Mexico. Long story. But this was the only makeshift studio I could do deal with right now. And not the standard one where I have all the perfect lighting and set up, etcetera. So if you hear ambient sound of all the, you know, jazzed up coffee goers with their caffeine and their brownies, you'll know what it is.

So Dan, just for a little context for the listeners over here, run us through a little bit of, your background. So you, you have a, a pretty good experience there with marketing and with podcasting, etcetera. Tell us a little bit about how you got to where you are today from your start in this world of marketing.

I mean, like most marketers, I kinda stumbled into marketing. Like, who who goes to school and thinks I wanna be a marketer when I grow up? I literally just wrote a kid's book about that, so I needed more kids to know, at least my kids. But I stumbled into it from the art and design and kind of web design and again into digital marketing and became full blown marketer. And there was a time early in my career where I was at a a conference for a software called Infusionsoft, and they had this competition called the ultimate marketer. And they were doing these crazy automated campaigns, but they weren't graded just on, like, how much revenue they got, but the creativeness of it, how the efficiency of it, time savings. And I was I remember seeing this competition once, and I remember it was like a pivotal moment for me. So I was like, man, I I wanna be that. I wanna be the ultimate marketer.

And something inside me when I was in my early twenties was like, I that's that's my calling. This I am going to be the marketer's marketer and I'm gonna master all things marketing. So I did. And, you know, you take it a channel at a time, and I went really deep on every single channel until I had only a few left. And funny thing was is podcasting, like we're talking now on a podcast. It was one of my last channels, and that's where I ran into James Carberry, like you mentioned before, at Sweet Fish Media. It's the largest b to b podcast agency in the world. And he saw all the other marketing goodness I was doing, and he was like, dude, you gotta come join my team.

You are you are running circles around all these other marketers, and you're real you're not just good at one thing. You're good at all this stuff. Like, that's our audience. You gotta start getting up out there. And I wasn't even posting. I wasn't doing anything. I was like, oh, okay. I I thought everybody did everything.

He's like, no, bro. Like, I've interviewed a lot of marketers. You gotta come start talking about this stuff that you're doing. Because I was crushing it at a at a private university and we tripled enrollment. We automated everything. It was cool. But he pulled me in to start talking about marketing and got me started on LinkedIn and got me started on LinkedIn LinkedIn and got me started on his podcast, b two b growth and taught me the ropes. It's where I really like I think social and podcasting were like the last two big games I hadn't really mastered yet.

And he fast tracked me on that. I I picked up a lot of podcasting. I did hundreds of podcast episodes and then did really well on LinkedIn. Because I had I didn't realize I had a lot to share after hustling, after you know, when you find that core motivation, you know, that like lights a fire in you and you wake up 04:30 in the morning enough mornings to learn how to do the thing and then practice it during the day, you end up you end up picking it up. And then recently, it's just been AI. Because I I saw the writing on the wall maybe a year and a half ago, and it was just obvious. I'm like, this thing's gonna take over everything. That's it.

I'm putting all my chips in. AI is the thing. I'm starting a whole podcast about this. I'm reading every book I can find about it. I'm talking to every person who's doing anything cool with this on my show to learn everything I can. So I'm in full learning mode trying to get everything I can about this now.