DTC POD - #233 - Lee Joselowitz, The Quality Edit: Affiliate & Performance Editorial For Brands

DTC POD #233 - Lee Joselowitz, The Quality Edit: Affiliate & Performance Editorial For Brands

Blaine Bolus 00:00:06 - 00:00:46

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Blaine Bolus 00:00:51 - 00:01:28

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Blaine Bolus 00:01:34 - 00:01:47

What's up, DTC. Pod? Today we're joined by Lee Jasalavitz, who is the co founder of the Quality Edit. So, Lee, I'll let you kick us off. Why don't you tell us a little bit about your background and what you guys are building at the Quality Edit?

Lee Joselowitz 00:01:47 - 00:02:42

Yeah, of course. I can take us all the way back. I'll keep it brief, but I'll take us back to when I started working in the digital advertising space at a small agency. Well, at the time was small, called Hawk Media in La. And that was almost a decade ago, and that was really the golden era of Facebook ads and starting online businesses. It seemed like anyone could spin up a shopify site and make a half decent product with no real branding, make some pretty average Facebook ads and be very successful. So the agency really blew up and so did the industry. So after a few pretty grueling years there, I then wanted to get some in house experience.

Lee Joselowitz 00:02:42 - 00:04:24

So I joined Virtual right around when the brand launched, and I head up growth there for about four years, helping take the company from the ground floor to the nine figure business that it is today. And that brings me to the Quality Edit story. Ritual is where my co founder Lauren, who was on the podcast last week or a few weeks ago, and I met at Ritual. And we were sitting side by side for three years, tinkering around with high impact growth ideas and strategies. And what we really found most successful and what ultimately changed the trajectory for Ritual was a few bespoke content partnerships with a handful of top tier publishers like Buzfeed was one of the standout ones. And we worked with them in ways that had never really been done before, leveraging their press and leveraging their editorial in paid acquisition and paid advertising in new and novel ways. And it was at the time really groundbreaking and really changed the trajectory for Ritual and set it on its way. So we kind of found this magic sauce with Lauren being on the partnerships and storytelling side, passionate about helping brands sort of share their story in an authentic and compelling way, and me on the acquisition side, really thrilled and obsessed with driving measurable customer and revenue growth for businesses.