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What's up, DTC. Pod? Today we're joined by Clayton Chambers, who is the owner of the Spreza newsletter and has been involved in the D to C world for a while now. So, Clayton, why don't you kick us off and tell us a little bit more about your background in the space and how you got started with your newsletter, spreza.

Yeah, great to be on the pod, as the kids say. My background is really kind of at the intersection of clothing and clothing and apparel, but also e commerce. And so I went to school in New York City back in the day and really cut my teeth in clothing and fashion world. Had the opportunity to work at places like Barney's New York and Michael Kors. And my sort of foundation of understanding clothing was built really kind of on the luxury side of luxury goods and luxury products. And so understanding that from a creative standpoint at Michael Kors and then also having the opportunity to work at Barney's on the buying and merchandising side was where I sort of got started. Being in the city also is like a great place to create content, and I think that sort of late wave of tumblr WordPress 2.0, like having a blog was the thing to do, right. That's how blogs like Heist, Nabioty and HYPEBEAST got started and have turned into what they are today.

And so I started my own menswear blog with my brothers. It used to be called brothers and Crafts. And the idea was just really kind of focused on organic content, stuff that we liked with clothing. So, like, going to the thrift shop and shopping on a budget, making things DIY, that kind of stuff. And I think it really resonated. It created a space for people to feel like they could relate to the content as well. And so kind of rode that into what later became Instagram and influencer marketing. And back in the day when Instagram used to like rewarding you, posting content and showing the algorithm new users and that kind of stuff.

And so ended up scaling our audience at that and what sort of became like a college hobby, turned into a small business and was able to consult with brands on their go to market strategy and how to release new products and helping build brands themselves. And so ran with that for a while. Kind of got burnt out from just like the content creation influencer side, like constantly posting and creating things for brands. Began to get a little bit tiring and so kind of shifted gears and wanted to get into the ecommerce side of startups. And so have kind of spent the last three or four years working more or less on the tech side of ecom. So worked at small startups, worked at larger ones like Yachtpo, have had the opportunity to go freelance and consult with brands and brand founders directly on their own brand direction and partnerships and go to market strategy and that kind of thing. And so that's the day to day. Now I work at a company called Swag Up.