Hey everyone, we're super excited to announce the launch of our slack community for D two C pod. This is a space exclusively for D two C founders and operators to connect, share ideas, ask questions and support each other. You'll be able to engage with the best minds and operators and consumer. And currently we're on a waitlist and.

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What is going on DTC pod today we are joined by Sam Lee, who is the vice president of Amazon DSP at Trivium. So Sam, I'm going to let you kick us off, really excited for this convo because, you know, as we're kind of chatting about offline, a bunch of brands obviously in the D two C mix are making their way or have already been selling on Amazon for a while. Might be looking into Amazon DSP or even brands who are not on Amazon. It's something that they can tap into. And, you know, we've done a couple episodes with Mina where we've covered everything about Amazon. So it was really excited to kind of go a little bit deeper on DSP, how you're using it, how brands are using it and everything. So really fired up for this episode. But maybe before we get too far into the weeds on anything like that, why don't you just give us a little bit of a background about yourself, how you got started in the space, maybe your experience working across Amazon and e commerce.

Yeah, for sure. Appreciate it. So my background, I started off predominantly off Amazon marketing, Google Ads, Facebook ads, all that good stuff. Started working in the Amazon PPC space in around 2018. Did that for a few years. I joined Thracio in 2020, which, as you might, may or may not know, the big Amazon aggregator. They basically asked me, do you want to dive into Amazon DSP and figure it out? Because we don't have anyone that's done it. So I learned it pretty much with really zero resources available, was just kind of winging it.

We built the Amazon DSP team out at Thracia. We were running it for 200 plus brands. From there, I basically started a consulting business where I was helping agencies to learn Amazon DSP because the mistake that they made was it was a new platform. Agencies would just task their PPC managers to run Amazon DSP because they thought it might be similar, and it's not. So I was working at various agencies to essentially run Amazon DSP for them or train them on how to run it properly. Through that. I stepped in with one of my clients as CEO a couple years back. So I ran a small Amazon ads agency for about two years.

That agency was acquired back in August, I guess a month and a half ago. And I've been good friends and worked with Mena for quite some time. So I made the jump over to trivium and now I'm here full time. Sweet.

So for our listeners who maybe aren't so familiar, why don't you give a background? Just paint the picture. What is Amazon DSP? How does it work? Why should anyone care?

Yeah, so the funniest thing is if you Google Amazon DSP, there are two Amazon dsps. And I get confused about this all the time. So there's Amazon's demand side platform and then there are Amazon delivery service providers, and they cannot be more different. So delivery service providers deliver packages. Demand side platform is Amazon's programmatic marketing tool. So the reason that people don't have a ton of exposure to it is because it's not easy to just get a seat and run DSP ads in the same way that if you sell on Amazon through seller Central, you can run PVC ads. DSP is different. It requires a whole separate seed.