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What's up, DTC Pod? Today we have the pleasure of having the Kippen Burgers on the show. So, guys, I'll let you kick us off. Why don't you tell us a little bit about your background and what you guys are building with one of our favorite brands.

Hey, guys, thanks for having us on. So we're in Berlin at the moment. It's pretty awful. It seems that most people here like to drink and smoke and sit on the ground. That's like the majority of what I can see. If you would take like a snapshot, like a 16, nine snapshot of anywhere in the city, two thirds of the picture would be filled with people sitting on the ground smoking cigarettes and holding a beer bottle. And then the rest of that image would be the sky. So that'd be kind of the only place you can look is up. And then on the bottom side, that's the other thing you would see. So we're hiding here in our studio because Joe got kicked out of America and she lost her visa, and I had to come back here and be a good. So now we're here and it's nothing really new to us. We're on the move with the brand. We don't really have any offices. I'm anti office, if that's possible, and that's only because I've worked in offices for a long time and my background is more industry driven. I helped build up bias here in Germany, turned the magazine into moving images. And back then it sounds silly now, but back then, that was like a thing that not everybody thought was going to work out. I learned early on that you can segue and pivot a brand. And at that point, Vice was like, I think, ten years old. So in that time, there wasn't that many people out there. It was kind of an older brand, and moving that to a moving image and news organization was sort of our task at the time with Spike Jones and just a handful of people. Most of the people turned out to be on heroin later on and all got fired. So it was incredible that everyone was on heroin and really did a good job moving that brand forward. And I always liked that idea that you could be like Netflix, shipping out DVDs and then by rolling the dice and taking one risk, like their house of Cards or whatever it was at the time, which not everybody knew. If that was going to work against Showtime and HBO at the time, it worked. And now they own all of us and they make really horrible content. But that's sort of my background. Jo is a little bit more organized. She studied in Switzerland, graphic design and visual communication, and she basically does everything we do that you can see and touch. I'm more the guy that just stands around in his underwear and yells, and then she kind of does the work and makes everything look great. So that's our partnership. And yeah, that's just the qualifier, I guess, right? What you need to tell the people, what people need to hear to be able to accept the second part of the story. Absolutely.