Go ahead, sell me this pen. Today, I'm gonna teach you how to sell anything to anyone, anytime. Now, when it comes to selling, when it comes to closing, there's so many techniques and so many ways. Today, I'm gonna share with you 3 powerful secrets that you can use to sell anything to anyone. The very first secret is this, how do you turn something that's a commodity? How do you sell a product? How do you sell a service in such a noisy marketplace? Number 1, understand this, people don't buy because of logic. People buy because of emotion, and they justify with logic. People buy based on emotions, and they justify with logic. I want you to think of something that you want to buy in your life.

It could be a car, it could be a house, it could be anything. Just I want you to picture that. Once you have that in your mind, I want you to ask yourself this question, why do you wanna buy it? Why do you wanna buy that particular item? Why do you wanna own that item? Why is that? Maybe it's a new suit, it looks good on you. Maybe it's a new dress, maybe it's a new car, maybe it's a new house, maybe it's that vacation, but why do you buy it? I want you to dig a little bit deeper. If you peer through the layers, I think you'll realize you are buying emotions. Maybe you buy the item because of greed. You wanna make money or you wanna save money? Or maybe it's because of generosity that by buying this item, it's gonna help other people. Have you noticed sometimes even there are companies out there, if you buy this particular product, they're gonna donate certain amount to charities.

Maybe you buy it because of generosity. Maybe because of shame, that if I don't buy this, I'll look foolish. If I don't own this, I'll look foolish. Or maybe it's fear that if I don't buy this, I'm gonna be missing out. I don't wanna miss out. Maybe it's an escape. That you go on the vacation, your 9 to 5 job is driving you fucking crazy and you say, oh man, I need I need some time off. Maybe doing it, buying it because it's scary.

Whatever those reasons are, those are very often emotional reasons. So you buy because of emotion, you justify with logic. So think about when you're selling something to somebody, are you just talking about features and benefits? What this thing would do for you? Or are you pushing those emotional hot buttons? I remember one time I was in Harry Rosen, which is a very well known kinda men's, menswear store, high end in Vancouver. I walk into the store and I was walking by the Tom Ford section and the salesman approached me and said, sir, what is there? Anything I can help you with? I said, no, I'm just browsing around. And he said, do me a favor, put this suit on. Now, at the time, I've never owned a Tom Ford suit before. I have a lot of suits, but I don't have a Tom Ford suit. He said, do me a favor, put this on.

I said, all right, I put it on. He said, how do you feel? Well, it feels pretty good. I said, okay, also try this on, put on this tuxedo. I said, okay, that's pretty good. He said, oh, it looks great. He said, I said, sir, are you a fan of James Bond? I was like, who isn't a fan of James Bond? Like, duh. He said, you see this suit right here, this tuxedo, is the exact suit, exact same design as he James Bond, wears in Casino Royale. You know that scene when he was gambling? Fuck, it looks good, right? And before you know it, I bought the damn fucking fucking tuxedo, right? And it's a lot of money, costs a lot of money.

And if you think about that, what am I buying? I'm buying emotions. What I'm buying is this, I'm buying when I wear this tuxedo, I mean, I feel good. As a James Bond fan, I feel like James Bond. Even logically I know this of course is not James Bond, I'm not James Bond, but emotionally it takes me there. This is cool that I own, you know, I wear the same tuxedo, the same fit, right? The same everything. And then he upsold me on the damn, like the shirt and the cuffling, the whole 9 yard, right? That's what I'm talking about. People buy because of emotions and they justify with logic. You have to understand that.