What's up, DTC pod? Today we're joined by Anders and Andy from Super Affiliate. So, guys, I'll let you kick us off. Why don't you tell us a little bit about your backgrounds and the product you guys are building.

Absolutely.

Yeah.

So prior to starting super affiliate, I had spent the last seven years doing early stage software investing and a little bit actually on the D to C brand side. First investment I ever made was actually in a direct consumer brand called Somersault, and then started to spend a lot more time on the ecommerce stack. Everything from returns, reverse logistics, secondary marketplaces, moved out to Los Angeles and moved into a house with a bunch of strangers. And Anders happened to be one of those strangers, and he was our lifelong entrepreneur and asked me to start this company with him and converted me over to the founder side.

Amazing. Yeah, Andy and I have tied our fates together, I guess a little background on me. I spent the last eight years on the software side, so I had co founded a music technology company that's like back in the day when those APIs were really open. Like, Spotify had an open API, if you remember that, and then four years later started a company called Darkroom. By the way, it's a really awful idea to try to bootstrap a music technology company. It's just super, super Difficult. And then four years later started that company, Darkroom, with my co founder Theo there. And long story short, that business is essentially an API for fine art print providers that helps photographers and graphic designers sell their physical work.

And bootstrap that business of plenty of times where I was like, hey, we Bootstrap. Rah rah. I'm glad we didn't bring in money. And then other times after meeting Andy, I was like, man, I wish we had brought in some money and scaled up that business and started investing in different CPG companies, honestly, around the RAh raw train of good for you CPG products. And then started to see, honestly started to see a lot of the contracts they were receiving on the word of mouth. To see. And word of mouth, by the way, is a really big category. There's all the subcategories that exist within that.

There's referral loyalty, there's ambassador, there's affiliate, there's influencer. And fundamentally, we really felt like the softwares really were linking code CRMs. They helped you manage discounts, they helped you manage codes. And what we wanted to do is basically automate the creation of personalized storefronts for your best customers and creators. Where if I followed you, Blaine or Raymond, I click on that link right now, I go to a PDP or a shop, all page, you're gone. You could have sold me any product in the world, and I would be there because of you. And marketers are building co branded landing pages. They just haven't been able to build that front end infrastructure to match the scale of their word of mouth.

So, yeah, it's a little background on myself, and then there's a really quick pitch on super affiliate, but we can kind of take it anywhere.

Yeah. So can one of you guys walk us through the workflow of how a brand. I just want the audience to sort of get context of how this experience really works. So who is in charge of creating this custom landing page? Does super affiliate do that? Does the brand, does the creator, how does the workflow work?

So I'll jump in and then Andy, maybe tag on with other stuff, because there's so many learnings. I feel like every merch we talk to. So a merchant will come to us and we'll kind of diagnose where they need the most help in word of mouth. We can engage in all those subcategories. They may have a referral loyalty contract that's not up for six months, but they have 300 affiliates or influencers they want to work with, and so we'll engage with them and kind of like wherever their needs are. On the word of mouth side, when it comes to the actual storefront, we serve the merchant here, right? We don't serve the influencer. It's not multi brand, and it's not like requiring the influencer to choose a bunch of products. The merchant and ourselves are actually building the landing page.

So we have a landing page builder within our app. We'll end up building that landing page. For them when they come on the app. We plan on doing that for the first X thousands of merchants we work with, because they're used to going to an agency and paying five to ten grand, waiting two to six weeks for a landing page. And then all of a sudden they start working with super affiliate and there's a landing page in the app, and then all of a sudden they add 300 super affiliates and there's 300 personalized storefronts that are built for their customers. And their customers can optionally go in and change the hero content to be a piece of their UGC or curate their favorite products they want on the store. So little work is actually on the customer and creator side just for this reason of, hey, we're all kind of, we have so much going on. Creators and customers do too.