Hey guys, it's your host Blaine here and today we've got some great news. We're launching a brand new private community for uploading and it's all about building your personal brand the right way. The community will feature access to some of the world's best content creators, some of whom you've heard on uploading and more to come. The best news, this community is absolutely free to join, but there will be a vetting process to make sure that you're serious about your content and personal brand and you're ready to support others. So if you want to scale your content, boost focus, stay consistent, grow your personal brand and connect with other top creators, make sure to apply@castmagic IO Uploading community. We'll drop the link in the show notes and hope to see you there. Welcome to uploading. We're joined by Jonathan Goodman, the founder of a $7 million per year personal training development center and author of 11 self published books.

With over 200,000 copies sold, Jonathan has built a thriving business serving over 200,000 customers in 120 countries all around the world, all while bootstrapping, living remotely, kind of like what we're talking about now, and balancing life with his wife and kids. So in today's episode we're going to cover a couple of different things. How to leverage content to grow a multimillion dollar business, the four stages of, of content every creator has has to master, and turning self published books into, into massive revenue streams. So you know, I guess where I'd like to start is you started as a personal trainer when I built a $7 million annual revenue business, all while living remote, like why don't you take me through? Like how did, how did it start? How'd you get started down this path?

I reached a point at a very, very young age. That's a scary point to, to reach where I was kind of capped out in my industry. Like I was working in Toronto, charging out at $97 an hour, which at that point was about as much as you could charge out. And I was 23 years old. So you know, it sounds great and it was wonderful. I mean I'm happy that I got there, but it's like, okay, well what am I going to do for the rest of my life? You know, is this it? I knew that I didn't want to open up a gym. It's just, I just knew energetically I didn't want to do that. And so man, I started reading like one of the cool things about, about personal training as A career.

And what I, the advice that I give to a lot of young people as they're entering careers is, hey, there you go, Cap. Toronto, your hometown. One of, one of the really, really cool things that I, one of the big pieces of advice that I give to young people is find a career where you get surrounded by mentors very, very young. There's nowhere, there's no other career that I can think of where some 22 year old Yahoo can basically have the, the most successful people in his or her town pay to spend time with them for free, like multiple days a week. And so that's what happens. Like, my clients were incredibly successful. And so one day one of them came in, he was the chief of psychiatry at Sunnybrook Hospital, one of the big hospitals in Toronto. And he walked into the gym and we had been speaking for a couple years at this point.

You know, we had trained together for a couple years at this point. And he walked in and he was late and he took a book out of his bag and he walked right up to me on the gym floor. It's like 4:30 on a Tuesday, 4:37 on a Tuesday afternoon. And takes his book out of his bag and he hands it to me. You're not going to be my personal trainer much longer. It's like, what? Yeah, you're not going to be my personal trainer much longer. I don't know what it is about you, but you seem to think differently, Right. And I don't know what you're going to do, but like you're going to do something.

Right. And so, you know, I wish that somebody gave me this book when I was young because it would have started me on my journey earlier. And the book was Rich Dad, Poor dad by Robert Kawasaki. Now, I mean, is that book that good? I don't know. Maybe it was the first one that I read. Like, looking back, I don't think it's that great, but it set me down this path of I went to the library and checked out all the books on business development. And this was like, man, Blaine, this was back in 2011, 2010. This information was out there, but it wasn't thrust in your face the same way.

And so he was right. I wasn't his personal trainer much longer.

So that kind of takes me to my next question. And it's related to what you're saying. So he was in psychiatry and in your new book, the Obvious Choice, you talk about how algorithms change while human nature remains constant.

Yeah.

What do you mean by that? And how does that Kind of apply to what you were just talking about.