Why don't you tell us a little bit about your personal background, your involvement in the podcast space, and what you are up to now with honest podcasts. Because I know we're really excited in terms of breaking down what it takes to create, produce, and launch a really successful podcast.

Yeah, no, I'm excited to be here. So I've been in podcasting for about seven years, which is like forever in podcasting terms. And so I was podcasting before 2020 when everybody else started their podcast. And I've really seen the industry go through a lot of shifts. And so what started as just like a personal side project, wanting to be creative, wasn't really interested in doing YouTube at the time, did not like writing. So I was like, well, I like to talk kind of extroverted, outgoing, let me try talking on a podcast. And just fell in love with the medium. I fell in love with the long form nature of it, where you don't feel like you have to condense everything into a soundbite in order for people to find it viewable or interesting on social media.

I liked that I was able to kind of set my own terms and rules for what I want to talk about and how I want to talk about it. And I also just loved the engagement. That one thing that sets podcasting apart is that once you establish an audience, that audience keeps coming back and you have a direct connection with them. Where you don't get that with YouTube or social media. You're kind of always bartering with the algorithm to get access to the people that said they wanted to hear from. So for all those reasons, I just love podcasting as a medium. But in developing several of my own shows. I was then given the opportunity to come on at Buzsprout when they were still relatively early on to their content marketing and really head up all of their education based content marketing.

So my job was essentially to take all the people that used Buzsprout to host their podcasts and turn them into experts, so that way they would be successful at their podcasts and they would have as little churn as possible. And so I think over the four years I was there, we averaged, like two and a half percent monthly churn on the SaaS product. And a lot of that was just due to anytime we saw anyone having friction or encountering an obstacle or a hurdle to keep them from continuing in the podcasting space. We figured out how to overcome that, whether that was a feature or a product or just content. Like, here's how you upload something, here's how you record something, here's what kind of microphone you need, all those opportunities where somebody would potentially drop off and say, you know what, maybe podcasting isn't for me. We would step in and partner with them and say, here's actually the answer. Let's keep you. So, you know, Buzsprout grew several orders of magnitude while I was there, which was really fun to be a part of and just an incredible team working on the product and working on the marketing.

And then eventually reached a point where four years in, I'd kind of reached the plateau of what I was going to be able to achieve professionally there. And I knew the next step was to have my own business and to be able to take all the expertise that I'd gathered from working with hundreds of thousands of podcasters and helping them launch their shows, and to do it at a high level for clients, and to serve individuals and businesses that wanted a really well run branded podcast that would also be strategically valuable for them and not just sound nice. And so that's what Honest podcast does. I mainly serve businesses and business owners that see the podcast as an integrated piece into their overall marketing plan, and we make sure to reverse engineer the podcast into however they make money. And so for some clients, that's build a big audience and then sell them products. For others, it's use the podcast as an excuse to get FaceTime with people that you eventually sell your products and services to. And there's a whole number of different strategies that you can use to see an ROI from a podcast. But that's what I do.