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What is going on D2C pod today we are joined by Hailey Wiedenbaum who is the CEO and co founder of Everham Haley. I'm super excited for this conversation because kind of like what we were talking about before, there's all sorts of brands and consumer brands that pop up and you guys deal in a very interesting category which is homes and particular, particularly trades or shades and drapery curtains, that sort of thing. Which is a really exciting category because if you've ever designed a home or tried to get these sort of products in your home, it's not as straightforward and easy as you may think. So you know, I'll let you kick us off. Why don't you tell us a little bit about your background and how you started and landed on Ever.

Okay, great. Well thank you for having me, Blaine. I'm very excited to talk with you today. So yes, I founded Everham in 2019 with my husband. Actually before 2019 I was a working interior designer in Los Angeles. I worked as an interior designer, I think about eight years. I had gone back to school after graduating USC in communication for interior design. So I had that foundation of interior design, and I knew I wanted to be an interior designer.

So right out of school, I just started taking clients, and it's sort of word of mouth, and I just had a huge client list after about two or three years. And with that, I was, like, thrown into the interior design world, dealing with, like, all types of things that surround home and commercial design. I, majority of the time, was working on people's homes. A lot of it was first home owners here in Los Angeles, and I was exposed to all different types of projects. So I'd be dealing maybe with new builds or renovations or just furniture design or window treatment or just paint. And so I really got a crash course in everything interior design. And I was working for about eight years in, like, 2018. I think it was a combination that I was getting a little burnt out as an interior designer.

Really, the only way to grow and scale is if you hire people on your team. You know, I could only be somewhere at one time and do so much in one day. So I tried to build my team, slowly hired one girl and another person, but I just wasn't seeing, like, the revenue that I was hoping for. And at the same time, I was dealing with a lot of issues surrounding window treatment. So that's the drapery and the shades, like you mentioned. And I was starting to get introduced to the right people at the right time. And I had, like, a bit of an aha moment where, like, I was like, okay, let's maybe shift gears. I love the home design space.

I have been obsessed with it since I was a little girl. When I was younger, I decided I wanted to, like, be in the hotel business and design hotels. So I always knew, like, I needed to be a part of the design industry. And I had, like, this aha moment. As I said, I said, okay, maybe I should, like, start a better window treatment company that not only offers the products that my clients are looking for, because at the time, like, no company had what I needed. I would go to, like, downtown L. A. To source the fabric.