LCL #21 The Ultimate Guide to Repurposing Content with CastMagic
Stephanie Garcia 00:00:00 - 00:00:40
It's Stephanie Garcia. And welcome to another episode of Lights Camera Live. So listen, you got to tell me the truth. Are you still spending hours editing your podcast episodes and your show notes? Because let me tell you, I've been there. I have been creating content since 2016, and I know exactly what it's like to repurpose your content. And so I want you to sit back and relax because I'm going to show you this amazing AI tool that has completely changed my world. Because here's the thing. What if you could automate those tasks with the wave of a magic wand? Greg Wasserman, head of growth and partnerships and community over at Cas Magic, is going to be joining the show today to show you his AI sorcery to the podcast production.
Stephanie Garcia 00:00:40 - 00:00:59
And let me tell you, it's absolutely spellbinding. So having said that, if you're here, let me know where you're tuning in from. I'm here in gloomy San Diego. Gloomy San Diego. But we're doing really well. So let me know where you're tuning in from. And having said that, let's go ahead and bring Greg onto the show. Greg, how you doing?
Greg Wasserman 00:01:00 - 00:01:12
I'm laughing at gloomy San Diego. San Diego, 72 and sunny normally. So, yeah, I get it. We get used to having nice weather, but I'm doing great. It sure as hell beats being in the cold.
Stephanie Garcia 00:01:13 - 00:01:25
It sure does. And let me tell you, I love that you have a standing desk because I have to imagine you're hopping from one presentation, another webinar. You have all these features and it's just like, wow, you are a marathon.
Greg Wasserman 00:01:27 - 00:01:36
I couldn't imagine doing the sitting. I tried that and I'm like, no, I've got the double stack. I'm able to look at it and work the core all day. I don't know.
Stephanie Garcia 00:01:36 - 00:01:53
Oh, gosh, I love that. Yeah. Nope. Me, I like my sitting desk. Everyone that's tuning in, the facilitator. Oh, hey, that's aid. I tried standing and I realized I am not a standing desk person when it comes to presenting or doing a live stream or trying to do a demo. It's interesting.
Stephanie Garcia 00:01:53 - 00:02:20
It's all good. It's all good. I have another one here says hello. It couldn't possibly be gloomy in San Diego. Oh, it is, friend. I will absolutely show you. All right. So if you're just tuning in, I'm going to be giving the floor over to Greg because honestly, this is one of those tools where I saw my good friend Tanya Smith show it and I was like, you gotta be kidding me, because I feel like since the immersion of AI, my content workflow process has evolved.
Stephanie Garcia 00:02:20 - 00:03:17
And I was like, okay, I think I got it nailed down. And then I got introduced to Greg, Katie, and the ecamm fam, and I was like, you guys, we need to stop and definitely have cast magic on our upcoming leap into livestreaming bootcamp and talk all about the things. Because this right here, friends, I need you to pay attention to this because this is one of those things where you could actually turn conversations into content, like magic. And when I say that, it. It's, yes, I know you have chat GPT prompts and all those other things, but this is like a click of a button and you get all the things and all the things that you need to turn those conversations into customers or into conversions, whatever. You look and look, look at all these amazing people that they have in here. You can't tell me that you don't know some of these people, right? So before we get started, I just want to give a quick shout out to my adorable, amazing, wonderful Katie Simpson says, I'm not a standing type of person in general. So, hey, we're on the same team.
Stephanie Garcia 00:03:17 - 00:03:20
I don't know, Greg. You're kind of outnumbered at this point.
Greg Wasserman 00:03:20 - 00:03:39
Look, I don't drink coffee. I'm a ball of energy. So to sit down and be just fidgeting all day, so standing, it's like, great. And then, like, I got the iOS app, so I'm just taking notes all day, like, recording my thoughts, walking around the room instead of getting up. I'm already doing it. So, yeah, it's all about the process.
Stephanie Garcia 00:03:40 - 00:03:43
You're like, the living, breathing version of everything is content.
Greg Wasserman 00:03:46 - 00:04:14
Yeah, I guess so. No, I mean, you do better. You actually have the video. You're taking this, like, you repurpose your content so well. And that's why you're probably also talking with me, because my great, how do we get you doing even more? But how do we get your audience doing so much more? Because there's so much content out there that's just sitting in our brains. Like, how do we get that out there so that we can use it and not thinking about perfection of, like, all right, I have to be perfect. I have to write this perfect. Like, no, I don't.
Greg Wasserman 00:04:14 - 00:04:26
I clearly don't speak well. I'm not the greatest, but I can just ramble my thoughts and then have those thoughts turned into the text that I go, like, ooh, that sounds better than what I was actually rambling.