Uploading... - NICK PODCAST - Uploading

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@Nick Christensen, head of marketing at @Appsumo, joins hosts @Blaine and @Ramon Berrios on this week’s episode of NICK PODCAST - Uploading to dive deep into the dynamics of influencer marketing. With Black Friday looming, Nick shares strategic insights on leveraging influencer relationships for maximum impact – discussing everything from flat fee negotiations to commission-based collaborations that really pay off. Discover how Nick’s approach at Appsumo has fostered strong, long-term partnerships with creators, and why aligning goals with a brand can lead to more successful campaigns. Plus, learn about the critical role genuine engagement plays in influencer marketing. Tune in for actionable advice whether you're a creator looking to secure brand deals or a marketer aiming to boost your sales through influencers. Full episode here: [Insert Link] #NICKPODCAST #influencermarketing #brandpartnerships #marketingstrategy #contentcreation #BlackFridaySales

🔖 Titles

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1. Influencer Strategies for Peak Sales with Nick Christensen 2. Nick Christensen's Blueprint for Brand Deals and Influencer Success 3. Maximizing Black Friday Sales: Influencer Insights with Nick Christensen 4. Nick Christensen: Mastering Influencer Marketing for Big Returns 5. Navigating Brand Partnerships: Tips from Nick Christensen 6. Unlocking Influencer Potential with Nick Christensen on Uploading... 7. Crafting Lucrative Deals with Influencer Nick Christensen 8. Nick Christensen's Guide to Profitable Creator Partnerships 9. Influencer Marketing Tactics for High Conversion Periods with Nick 10. Revenue-Boosting Influencer Marketing with Nick Christensen on Uploading...

💬 Keywords

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influencer marketing, brand deals, commission-based partnerships, flat fee negotiation, high-conversion periods, creator rate setting, industry CPM averages, affiliate marketing, influencer marketing roles, sponsorship deals, outbound outreach, genuine engagement, real followers, successful influencer campaigns, content marketing, Appsumo, marketing for small businesses, cold outreach, long-term brand partnerships, performance-based deals, selective brand commitment, influencer payment systems, influencer contract negotiation, smaller company collaborations, SaaS affiliate revenue, lifestyle-focused businesses, LinkedIn growth strategies, emerging creators, creator following, audience alignment.

💡 Speaker bios

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Nick Christensen stands as a testament to dedication and growth within the dynamic world of technology startups. Embracing his role at Appsumo nearly seven years ago as one of the initial team members, Nick has witnessed and contributed to the company's escalation from a small squad of around 6 or 7 to a powerhouse with over a hundred dedicated professionals. His journey with the company is a vibrant tale of learning and achievement, greatly influenced by the wisdom of founder Noah Kagan and the energetic tech community of Austin. But the essence of Nick's professional narrative doesn't end there. His passion for entrepreneurship and expertise in marketing has led him beyond his significant accomplishments at Appsumo. Recognizing opportunities in the diverse world of digital solutions, Nick established a consulting agency—further solidifying his status as a connoisseur of business development and strategy. Moreover, his entrepreneurial spirit catalyzed the acquisition and successful management of an in-office teeth whitening clinic, incorporating his seasoned marketing strategies to flourish in the healthcare domain. Through his involvement with Appsumo, and his other business ventures, Nick has become a central figure in fostering connections. He takes pride in supporting and interacting with SaaS founders, freelancers, and consultants, sharing his insights and experiences. Nick Christensen is not just a professional growing in his career; he is a beacon for those aiming to make their mark in the ever-expanding digital landscape.

ℹ️ Introduction

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[Upbeat podcast theme music fades in] Ramon Berrios: Welcome back to "Uploading...," the podcast where we delve deep into the digital toolkit and strategies for content creators, marketers, and professionals looking to thrive in the online realm. I'm your host, Ramon Berrios. Blaine: And I'm Blaine, joining you for another exciting episode where we unpack the nuts and bolts of making a real impact—and income—with your content. Today, we're super pumped to have a special guest with us, Nick Christensen. Ramon Berrios: That's right! Nick, the head of marketing at Appsumo, is here to share his wealth of knowledge on influencer marketing, hitting it big during sales like Black Friday, and turning views into valuable sales. Blaine: We'll talk about why influencer negotiations aren't just about the money upfront but also the magic of commissions, and how savvy creators are making bank by syncing their strategies with sales peaks. Ramon Berrios: Are you wondering how to set your rates or land those lucrative brand deals? Nick's got you covered with insider tips on everything from leveraging a lower-than-average CPM to your advantage, to the significance of cultivating genuine engagement with your audience. Blaine: And if you're curious about the behind-the-scenes of sponsorships, we're diving into the difference between inbound and outbound outreach, and why building long-term partnerships can pay off more than a single paycheck. Ramon Berrios: It's not all about the follower count anymore. Nick will share success stories that prove why aligning goals with a brand can lead to a bigger payout and a more fruitful relationship. Blaine: If you're a creator, today's episode is laden with golden nuggets you won't want to miss. From optimizing your outreach to understanding the intricate dance of influencer and affiliate marketing roles, there's a lot on the table. Ramon Berrios: Plus, Nick's giving us a peek into his experience and passion for helping entrepreneurs and small businesses level up their marketing game, not to mention tips on how to follow his lead and connect with him for more insights. Blaine: Warm up that note-taking app and get ready to upgrade your marketing tactics with guidance from an industry pro. This is "Uploading..." Ramon and Blaine together: ...and today's episode starts now. [Podcast theme music swells and then fades out]

📚 Timestamped overview

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00:00 Passionate about helping creators grow efficiently. Started ambassador program.

04:42 Monetize YouTube channel through brand outreach and outreach.

10:13 Avoid coming on too strong with rates.

11:22 Suggest specific approach, avoid standard email.

16:53 Appsumo's successful Black Friday marketing strategy.

18:21 Measuring marketing success with LTV to CAC.

22:13 Six-month trial period with potential for growth.

26:49 Build long-term partnerships with smaller companies.

29:09 Affiliate opportunities in SaaS for recurring revenue.

32:41 LinkedIn is the best marketing channel.

❇️ Key topics and bullets

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**Maximizing Influencer Marketing During Sales Periods** - Discussing strategies for leveraging sales like Black Friday - Negotiating a flat fee combined with a sales commission - Focusing on creators’ capacity to drive both views and sales **Creators' Value and Partnership with Brands** - Setting appropriate rates for creator services - Following, channel popularity, and industry CPM basics - Offering lower-than-average CPM to attract brands - Securing long-term deals based on performance metrics **Distinguishing Influencer and Affiliate Marketing** - Explaining different roles within companies - How creators can navigate these roles effectively **Approaching Sponsorship Deals** - Using inbound and outbound methods - Personalized outreach and aligning goals with the brand - Importance of genuine engagement and followers **Success Stories and Campaign Strategies** - Benefits of commission-based partnerships - Examples of successful commission-oriented campaigns **Understanding Appsumo and Brand Deal Insights** - Nick Christensen’s role and goals at Appsumo - Enhancing opportunities for creators and small businesses - Tips and strategies for creators to land brand deals **Building Genuine Long-Term Brand Partnerships** - The value of genuine, long-term partnerships - Tips for proactive brand engagements - Finding brand alignment and committing for the long-term **Connecting with Nick Christensen** - His preferred methods of contact for further networking **Overview of Episode Thanks and Acknowledgments** - Hosts expressing gratitude to the guest **Payment and Contractual Aspects of Influencer Marketing** - Details on payment structures and negotiation with marketing managers **Advantages of Working With Smaller Companies and SaaS Platforms** - Opportunities for influencers - The potential for recurring revenue through affiliation **Individuals and Platforms to Watch in the Creator Space** - Justin Welsh and Nick Shackleford's lifestyle-focused business approach - Recommendations for platforms with growth potential, like LinkedIn - Upcoming creators such as Danny Miranda

❓ Questions

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1. How does leveraging influencer marketing specifically benefit businesses during big sales periods such as Black Friday, according to Nick Christensen? 2. Nick Christensen suggests a flat fee plus a commission model for influencers; what are the advantages of this approach for both creators and brands? 3. How should influencers determine a rate that's fair for both themselves and the brand, considering channel popularity and industry CPM averages? 4. Nick details a lower-than-average CPM strategy for securing brand deals. How does this approach minimize risk for creators and brands alike? 5. What are the key differences between affiliate and influencer marketing roles, and how should creators navigate these when approaching larger brands? 6. Could you explain the differences between inbound and outbound sponsorship deals for creators and why might outbound outreach be more advantageous? 7. Nick advises against high initial rates for creators when approaching brands. What is the rationale behind this, and how can creators build value to warrant higher rates in the long run? 8. How important is the authenticity of follower engagement compared to the number of followers when it comes to influencing sales and views? 9. Can you discuss an example where commission-based partnerships have proven to be more beneficial than flat fees for a creator? 10. Nick Christensen talks about the importance of long-term brand partnerships. Could you elaborate on what creators should look for in a brand to establish such partnerships and how to maintain them?

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Expanding Influence with Strategic Partnerships: "We have an eight figure affiliate and influencer program that I started about five years ago. Started with really just referral marketing, expanded to affiliate, traditional affiliate marketing, and now kind of the final stage is what we call ambassador or influencer marketing."

— Nick Christensen [00:02:34 → 00:03:47]

Influencer Marketing Strategies: "Ten times out of ten, you're going to get a yes from brands, especially if the first three months are more of like a test and then invest where there's no skin off their back."

— Nick Christensen [00:07:56 → 00:08:04]

Influencer Marketing Pitfalls: "You just got to ten k subs, you're the king of YouTube and it's like, yo, I'm coming in with $15,000 per month fee, right? And it's an exaggeration of an example, but I've seen some insane rates being thrown out to where not only are you not trying to align with my goals, but the outreach is just so transactional."

— Nick Christensen [00:10:20 → 00:10:45]

Effective Marketing Outreach: "Don't send them some general pdf with some crazy numbers in it. Send them a real email and say, hey, I checked out castmagic or I checked out Appsumo and I loved this part of it, or I loved this tool. I would really love to promote this in this and this way."

— Nick Christensen [00:11:29 → 00:11:44]

The Importance of Genuine Engagement in Monetization: "Well, I'm looking for good engagement, not just views. I'm looking for real followers and real comments. Bots are huge on YouTube. All social media channels pumping up these creator channels to make it seem like they have these insane followings and insane engagement."

— Nick Christensen [00:14:08 → 00:14:25]

Evaluating Social Media Engagement: "One ratio that we use is a CPM based on the last ten videos, the views of the last ten videos, and then a ratio of follower to view to comment accounts, right? So it doesn't matter if you don't have a lot of followers or you don't have a lot of subs. If your sub to view count to comment ratio are really good, let's say you have 100 followers and you get 80 views on your videos and of those 80 views you get like 20 comments. That's a really good ratio, right? That means you have a great channel of people that are really engaged."

— Nick Christensen [00:14:37 → 00:15:13]

Maximizing Black Friday Earnings: "People are conditioned to buy during Black Friday. And so if I was a creator, I would go really hard on Black Friday, lowering my fee amount and increasing the commission amount of saying, I think if there's any time for me to do this and adjust my ratios, this is it."

— Nick Christensen [00:17:34 → 00:17:50]

Marketing Efficiency in the Digital Age: "LTV, to CAC is how we track all of our paid returns at Appsumo. The LTV, meaning the customer profit that I am getting from them. The CAC being how much I am paying to get that customer."

— Nick Christensen [00:18:38 → 00:18:49]

Negotiating Brand Deals: "And the first one month of it, I don't even want any fees, I just want commissions. And then after that, this is the CPM that we agree to. And it's so risk free on both sides because I have one month, which maybe a couple of videos, you're not really putting in a ton of work. But the upside is, if it works, the brand will be like, I want to invest in this creator, and you can sign a six month or a twelve month agreement with them at the CPM that you want."

— Nick Christensen [00:22:19 → 00:22:43]

Influencer Marketing Strategy: "At least three videos, preferably longer term partnerships, six to twelve months where you are basically an extension of their marketing team and paid on retainer."

— Nick Christensen [00:26:54 → 00:27:03]

🎬 Reel script

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Hey everyone, Ramon Berrios here, and we've just wrapped up an electrifying session on 'Uploading...' with marketing maestro, Nick Christensen from Appsumo. In a high-octane 30 seconds, Nick distilled the essence of nailing brand deals for creators. He broke down the art of leveraging influencer marketing during prime sales times, the savvy behind a killer commission structure, and why genuine engagement trumps follower count every time. The gem? Start with performance-based partnerships to forge long-term success. And remember, whether you're cold outreaching or negotiating deals, it's all about aligning with brands that resonate with your content. Dive in to transform your influence into a profitable venture. Stay hungry, stay smart, and keep uploading your best - success is just a play button away. Catch the full episode and join the conversion squad with Nick and me - because this is where your content cash-in blueprint lives!

🔑 7 Key Themes

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1. Leveraging influencer marketing for sales. 2. Creator compensation and negotiation strategies. 3. Affiliates vs. influencer marketing roles. 4. Crafting successful brand partnerships. 5. Engagement over follower count. 6. Long-term relationships with brands. 7. Performance-based partnership benefits.

Short Blurb

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Episode Title: NICK PODCAST - Uploading...

Welcome to the treasure trove of insights that is "Uploading…"! In today’s episode, we roll out the virtual red carpet for a special guest, Nick Christensen, head of marketing at Appsumo. Dive into an electrifying discussion that bridges the gap between influencers and optimal marketing strategies during the craze of major sales seasons. Fasten your seat belts; this episode is all about maximizing the bountiful time of Black Friday and beyond.

Throughout this conversation, Nick, alongside our seasoned hosts Ramon Berrios and Blaine, will unlock the secrets to using influencer marketing to amplify sales and views. Scribble down these golden nuggets because here’s what you’ll grasp:

- Strategies for negotiating win-win partnerships with creators, mixing flat fees with energetic commission models.

- Tailoring influencer rates to their channel’s clout – think following, popularity, and the unspoken influence of industry CPMs.

- The subtle art of approaching brands with tempting offers that lay the foundation for longer-term collaborations.

- Dissecting the roles within influencer and affiliate marketing, and why understanding these could be your career game-changer.

- Why focusing on genuine engagement can take you further than you ever thought possible.

Here's a fun fact that illuminated our conversation: An influencer once outstripped their earnings beyond their wildest dreams by forgoing the seductive allure of flat fees and leaping into the open arms of a commission-based relationship aligned with their audience. It's the kind of success story that makes you rethink your entire approach!

As we hit the outro, we'd like to leave you pondering on the power of dynamism in the digital realm. Nick reminds us that the key isn't just to knock on the door but to come bearing value, ready to hustle, and build long-standing partnerships.

Don't just take our word for it, click on that play button and let the transformation begin! Listen to Nick, Ramon, and Blaine on "Uploading..." and master the intricate dance of influencer marketing. It's more than a conversation; it's a roadmap to thrive in the bustling online marketplace. 🎙️💻🌟

Interview Breakdown

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In this fascinating episode, Nick Christensen, head of marketing at Appsumo, shares insider strategies on leveraging influencer marketing to maximize sales and views. We dive into the art of negotiation during peak sales periods, the importance of genuine partnerships, and how to forge lasting brand deals as a creator. Today, we'll cover: - How to negotiate influencer marketing deals during high-conversion periods like Black Friday. - The critical factors influencers should consider when setting rates and approaching brand deals. - Exploring the distinction between affiliate marketing and influencer roles, and how to navigate these. - The effectiveness of outreach strategies for securing partnerships and the preference for commission-based models. - Nick Christensen’s journey at Appsumo and his tips for creators to connect with brands authentically. Join us for a deep dive into the business of content creation with an expert who truly understands the intricacies of brand-influencer relationships. This is an invaluable episode for creators and marketers looking to up their game in the influencer marketing sphere.

Short Recap

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In this episode, Nick Christensen from Appsumo unravels the intricacies of brand deals and influencer marketing, providing creators with a blueprint for leveraging big sales periods like Black Friday. He distills his extensive marketing savvy into actionable strategies for negotiation, partnership building, and maximizing earnings through a mix of flat fees and commission.

🎠 Social Carousel

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**Slide 1: Cover Slide** "10 Influencer Insights Every Creator Needs to Know" **Slide 2: Negotiate Smart** Secure flat fees with sales commissions for peak performance during high-sales periods. **Slide 3: Dynamic Pricing** Adjust rates based on following, channel popularity, and industry CPM to stay competitive. **Slide 4: Lower CPMs** Offer brands a lower CPM than average to minimize their risk and lock in long-term deals. **Slide 5: Affiliates vs. Influencers** Understand the difference in roles to better tailor your approach when pitching to brands. **Slide 6: Inbound vs. Outbound** Master both approaches; inbound generates leads, outbound demonstrates your proactivity. **Slide 7: Build Value** Focus on long-term partnerships and alignment with brand goals before pushing high rates. **Slide 8: Real Engagement** Cultivate genuine interactions; real followers trump high follower counts for lasting impact. **Slide 9: Commission Benefits** Consider commission-based deals when your audience is a strong match for the brand. **Slide 10: Showcase Work** Produce demo content showing how you'd promote a product to impress and secure brand deals. **Slide 11: Call to Action** Connect with our guest expert Nick Christensen on Twitter @NickAc1 for more marketing insights. #UploadingPodcast

New Idea

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Idea #2: Building Long-term Brand Partnerships Maximize the potential of influencer and affiliate marketing by focusing on long-term relationships with brands, highlighted by the following strategies discussed in the episode: 1. Tailoring Fee Structures: Nick Christensen emphasizes negotiating a mix of flat fees and commissions during sales-heavy periods. This aligns interests, as creators are incentivized to drive sales while brands benefit from elevated performance (e.g., a creator increased earnings through commission alignment rather than taking a flat fee). 2. Valuing Authentic Engagement: The episode underlines the importance of genuine interaction over sheer follower numbers. This approach assures brands that the influencer’s audience is engaged and more likely to convert, thereby fostering trust and longevity in partnerships. 3. Strategic Outbound Outreach: Proactive connection with brands through personalized outreach and providing value upfront is encouraged, as Nick advises. By showcasing how they can represent a product or service, creators demonstrate commitment and potential for a lasting, mutually beneficial relationship.

1 Key Learning

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Leverage Influencer Marketing for Mutual Growth Creators must skillfully use influencer marketing to boost sales during peak times by pairing with brands that resonate with their content and audience. The strategy involves creators and brands forming partnerships that are advantageous to both parties, especially during high-traffic periods like Black Friday. Creators should seek deals that offer a combination of flat fees and commissions, incentivizing them to drive sales and fostering a lucrative relationship with brands. Negotiating the Right Deal with Brands To maintain a sustainable influencer career, creators should approach brand partnerships with flexibility and strategic pricing. Negotiating deals with a balance of flat fees and performance-based commissions can result in more consistent and higher earnings over time. Understanding the market and one's value is essential when determining rates with brands. By offering competitive pricing and aligning with brands in genuine partnerships, creators can secure more brand deals and establish long-term sources of income.

💎 Maxims

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### Uploading... Podcast Maxims: 1. **Capitalize on High-Traffic Periods**: Leverage big sales periods by tailoring your influencer marketing strategies to drive maximum engagement and conversions. 2. **Flexible Commission is Key**: Be open to negotiating a flat fee plus a healthy commission rate (15-20%) with top creators to incentivize performance. 3. **Follow the Value, Not Just the Views**: Prioritize creators who can demonstrate real influence in terms of driving sales over those with just high view counts. 4. **Creator Rate-Setting Principles**: Set your rates by considering your follower count, channel popularity, and industry CPM (cost per thousand impressions) standards. 5. **Offer Brands an Attractive CPM**: As a creator, win brand deals by offering a competitive CPM rate that delivers value and minimizes risk for the brand. 6. **Understand Marketing Roles**: Differentiate between affiliate and influencer marketing roles and know how to navigate these when dealing with brands. 7. **Inbound vs. Outbound**: Know when to wait for deals to come to you and when to proactively reach out to brands with personalized, value-focused pitches. 8. **Build Long-Term Partnerships Over Quick Wins**: Aim for genuine, ongoing relationships with brands rather than purely transactional engagements. 9. **Authentic Engagement Over Follower Count**: Ensure your followers are genuinely interested in your content as this brings more value to brands than inflated follower numbers. 10. **Performance-Based Pay Can Be Gold**: Consider commission-based deals, especially when you’re confident in your alignment with the brand’s target audience. 11. **Be a Creator That Brands Want to Work With**: Showcase your value by creating example content to demonstrate how you’d promote the brand’s products. 12. **Seek Brand Synergy**: Work with brands that align with your content style and audience preferences to ensure authenticity and higher performance. 13. **Initiate to Innovate**: Don’t be afraid to approach brands with fresh ideas. Cold outreach can evolve into fruitful collaborations. 14. **Communication is Currency**: Use platforms like Twitter and LinkedIn not just for outreach but for genuine conversation and network building. 15. **Longevity Over Short-term Gains**: Opt for sustainable partnerships with a few select brands rather than spreading yourself thin across many fleeting deals. 16. **Learning from the Best**: Observe and learn from successful influencers who have managed to build businesses with a lifestyle focus. 17. **Embrace SaaS Affiliate Opportunities**: The recurring revenue model of being a SaaS affiliate can lead to a stable, passive income stream. 18. **Platform Potential**: Remain open to growing your influence on platforms like LinkedIn where there might be less saturation and more growth potential. 19. **Stay On the Pulse**: Keep an eye on rising creators and learn from their approach to content and business building. 20. **Negotiation Necessitates Nuance**: Develop an understanding of the intricacies of influencer marketing contracts, and tailor your negotiation tactics appropriately. 21. **Invest in Relationships**: Forge a network with influencer marketing managers who can be pivotal in negotiation and securing long-term deals. 22. **Payment Protocol**: Familiarize yourself with standard payment systems and processes to ensure smooth transactions with brand partners.

Hustle Thread

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Tweet 1: Nick Christensen was diving into influencer marketing. Struggling with holiday sales spikes. He crafted a groundbreaking strategy. Now he’s fueling powerhouse campaigns, Driving mega sales at Appsumo. Here’s how he changed the game: 🚀 Tweet 2: Meet Nick Christensen (@NickAc1), the marketing maestro at Appsumo. He flipped Black Friday on its head with influencers. The result? Spectacular sales. 🔥 Tweet 3: Nick faced a challenge many marketers know well: How to leverage big sales during peak times? His answer wasn't just paying influencers more. It was smarter. Tweet 4: Negotiation was key, a blend of flat fees and commissions. He bet on creators who could actually drive conversions. The outcome? Win-win deals during crucial sales periods. Tweet 5: Nick knew it wasn't just about high follower counts, But genuine engagement and sales generation mattered more. That’s what set apart true influencers for partnerships. Tweet 6: He encouraged creators to go after brands, But with tactical finesse, offering value and aligned goals. Lower-than-average CPMs were their foot in the door. Tweet 7: His own story at Appsumo was one of innovation and adaptability. He helped small businesses thrive with clever marketing tactics. His influencer program? A goldmine for creators. Tweet 8: Seeking long-term brand commitments, not rapid one-offs, Nick showed creators the path to sustainable partnerships. And how landing the right deal could change everything. Tweet 9: From influencer marketing newbie to driving top-tier campaigns, Nick's approach is a masterclass for creators and brands alike. His philosophy? Invest in relationships, the ROI will follow.

🧿 Viral Breakdown & CTA

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Struggling to monetize your content? Turn Views Into Revenue 💸 Discover top strategies from a marketing guru. Ever wondered how influencers really make bank? Join us on "Uploading..." to dive into an industry insider's playbook. Leverage Influencer Marketing with These 3 Essentials: 1. Strategic Partnership Rates 2. Genuine Engagement Matters 3. Long-Term Brand Relationships 1. Strategic Partnership Rates: Cash in on peak sales like Black Friday! Nick Christensen reveals the trick lies not just in demanding high rates, but in smart negotiations. Think flat fees coupled with a 15-20% sales commission, aligning your income with actual results. This incentivizes impactful promotions leading to a win-win: more sales for brands, more bucks for you. 2. Genuine Engagement Matters: No matter your follower count, what counts is the engagement. Nick emphasizes authenticity and real interest over vanity metrics. Brands seek creators who forge genuine connections, driving not just views but sales. In this pursuit, lower but performance-driven CPMs can carve your path to profitable, ongoing brand partnerships. 3. Long-Term Brand Relationships: Short-term gains can’t compete with the sustainability of long-term alliances. Nick advises focusing on a few select brands that resonate with your content, fostering commitment and nurturing growth. This approach garners trust, yielding deals that often outperform one-time collaborations. Remember, patience is profitable. Ready to transform your influence into income? Check out DTC Pod where Nick Christensen shares his wealth of knowledge on making lucrative brand deals. Tune in for actionable insights from top leaders in the game. Join us, and start uploading success to your creator journey!

Uploading... Titles

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Nick Christensen, Head of Marketing at AppSumo - Influencer Gold Rush: Making Bank with Brand Deals & Commissions

Twitter Post 1

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Did you know you could skyrocket your brand outreach with just one deft move on LinkedIn? By smartly leveraging LinkedIn's advanced search, you can connect with top industry influencers in seconds. Simply use filters like 'Industry' and 'Location', and boom – your ideal collab could just be a click away! Time saved? Countless hours. Networking potential? Sky-high. 🚀🤝

Mindsets

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If you're looking to thrive in the dynamic world of influencer marketing and content creation, here are some mindset shifts to consider, inspired by our guest, Nick Christensen's insights on the latest episode of Uploading... 💭 Switch from a high-rate chase to a value-building approach. It’s easy to get caught up in securing the highest possible fees for brand deals, but as Nick advises, start by focusing on what value you can offer brands. By crafting personalized outreach that is sincerely tailored to align with a brand's goals, you show a commitment to the partnership beyond the paycheck. 💭 Embrace performance-based opportunities. Although the temptation might be to secure large flat fees upfront, Nick’s experience recommends leaning into commission-based agreements, especially when you have an aligned audience. This strategy invites a mutual growth mindset where success is a shared journey, potentially leading to more robust, long-term earnings than one-off payments. 💭 Prioritize genuine connections over vanity metrics. Nick emphasizes the importance of real, engaged followers rather than an impressive follower count that doesn’t convert. Shifting your focus to building a genuinely interested community will not only improve your pitch to brands but will also provide a more sustainable and rewarding foundation for all your content-driven ventures. For those of you looking to dive deeper into this topic and understand the full spectrum of strategies for leveraging brand deals to elevate your career as a content creator, tune in to our recent episode titled "NICK PODCAST - Uploading" with marketing maestro Nick Christensen. Discover his golden nuggets of wisdom and learn how the pros make significant income from this aspect of the digital space!

Future State, 6 reasons post

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In just one campaign season, our podcast guest Nick Christensen turned the tables on influencer marketing strategies, dialing up gross sales by a staggering 20% through tactical collaborations and smart negotiations. For creators and marketers, this is nothing short of a goldmine opportunity. But envision a tomorrow where these creators don’t just participate in brand initiatives; they spearhead the marketing revolution. BACKGROUND: In the throes of an evolving digital landscape, creators are often navigating a murky sea of brand deals and inequitable partnerships. Old Influencer Marketing Framework: - Generic outreach attempts - Short-term, one-off brand deals - Standard rates with no incentive for performance - Diluted creator-brand relationships - Follower count prioritized over genuine engagement - Revenue spikes limited to single campaigns New Influencer Marketing Paradigm: - Personalized, strategic brand engagements - Long-term partnerships with a performance-based reward system - Tailored rates that reflect creator influence and audience alignment - Deep, value-centric relationships between brands and creators - Engagement quality and authenticity as metrics of influence - Sustained revenue through aligned goals and commission-based earnings At Uploading..., we stand at the cusp of redefining success for both creators and marketers. It's a prospect teeming with possibilities, yet to reach its full potential requires a sharp pivot from the status quo. HERE'S HOW... We propose six transformative strategies that if applied, can reshape the future of creator-brand partnerships to the mutual benefit of all parties involved: 1. Creators should anchor their rates not just on their follower count but on their ability to drive genuine engagement and sales, reflecting the quality of their audience. 2. Opt for a hybrid payment structure that combines flat fee with commissions, especially during high-conversion periods, to instill a stake in the campaign's success. 3. Encourage outreach to brands with value-laden proposals, showcasing specific ways a creator’s content can amplify a brand's message and reach targeted demographics. 4. Construct long-term partnerships with brands by focusing on fewer, more aligned collaborations instead of spreading efforts too thinly over numerous fleeting deals. 5. Leverage tools and platforms like LinkedIn to attract non-traditional audiences and grow influence in untapped markets for further brand partnership opportunities. 6. Maintain transparency and authenticity in all influencer activities to build trust with audiences and brands, ensuring the longevity of partnerships and the effectiveness of marketing campaigns. The horizon for creators and marketers is vast and full of potential. Imagine a future where creators are not just influencers, but key players in the marketing arena, driving genuine engagement and sustainable growth. P.S. What strategies do you believe are critical for evolving the creator-brand partnership landscape? Do you see influencer marketing becoming more creator-centric with a focus on performance-based outcomes?

Workbook

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**UPLOADING... PODCAST WORKBOOK** *Episode Title: NICK PODCAST - Uploading* **SECTION 1: INTRODUCTION** - Podcast Name: Uploading... - Hosts: Ramon Berrios, Blaine - Guest: Nick Christensen - Special Topic: Leveraging Influencer Marketing for Higher Sales **SECTION 2: EPISODE SUMMARY** - Engage with the insights of Nick Christensen on how to maximize influencer marketing during peak sales periods. - Understand the strategy of mixing flat fees with commissions to benefit both creators and brands. **SECTION 3: KEY TAKEAWAYS** 1. Influencer Marketing Dynamics - Balancing flat fees with commissions of 15%-20% maximizes returns. - Importance of creator flexibility during sales peaks for better rates. 2. Rate Negotiation - How followings, channel popularity, and CPM averages should affect rates. 3. Strategy for Approaching Brands - Offering a lower CPM can secure longer-term deals. - Benefits of commission-based partnerships. 4. Roles in Influencer Marketing - Differences between affiliate and influencer marketing within companies. 5. Types of Sponsorship Deals - Exploring both inbound and outbound sponsorship opportunities. 6. Building Long-term Partnerships - Crafting personalized outreach to align with brand goals. - Quality engagement over mere follower count. 7. Real-world Examples - Successful campaigns where commission-based deals outperformed flat fees. **SECTION 4: DISCUSSION POINTS & ACTIVITIES** 1. Analyze a Current Campaign - Examine an ongoing influencer campaign and evaluate its use of flat fee vs. commission structures. 2. Identify Your Value Proposition - What unique value can you present in an influencer partnership? 3. Rate Calculation - Based on your following and industry CPM, calculate an appropriate rate for brand partnerships. 4. Influencer vs Affiliate Marketing - Pinpoint the key differences and debate which role suits you best. 5. Crafting Outreach Emails - Write a tailored outreach email to a brand that aligns with your content. 6. Commission-Based Strategy - Create a plan to propose a commission-based collaboration to a brand. **SECTION 5: GUEST INSIGHTS** - Nick's insights working with Appsumo and aiding small businesses. - The structure of Appsumo's influencer program and securing brand deals. - Strategies for cold outreach and the significance of genuine, long-term partnerships. **SECTION 6: CASE STUDIES & MARKET ANALYSIS** - Dissect Nick's experiences and strategies. - Review the case study of a successful influencer marketing campaign. - Market analysis of industry's CPM averages. **SECTION 7: NETWORKING & CONTACT** - How to connect with Nick Christensen: Twitter (@NickAc1), LinkedIn. - Create an action plan to leverage your channels for networking with brands. **SECTION 8: ADDITIONAL RESOURCES & INFLUENCERS TO FOLLOW** - Influencers of note: Justin Welsh, Nick Shackleford, Danny Miranda. - LinkedIn strategies for growth. **SECTION 9: CHALLENGE OF THE WEEK** - Outreach Challenge: Select a brand and reach out to propose an influencer partnership. **SECTION 10: REFLECTION & FEEDBACK** - Reflection prompts to encourage thought on influencer marketing strategies you learned. - Feedback form to help us improve future episodes. **SECTION 11: WRAP-UP** - Recap of the key points. - Thanks to Nick Christensen for his insights. - Encourage listeners to apply these tips and share their success stories. **Call to Action** Don't forget to subscribe and leave a review if you found valuable insights in this episode. Join us next week for more industry insights on Uploading...

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Tweet 1: In the hustle of #InfluencerMarketing, Nick Christensen is a game-changer, especially when big sales roll around 🛍️. From maximizing #BlackFriday sales to crafting killer brand deals, here's how he's revolutionizing the space: 👇 Tweet 2: 1. The Art of The Deal: Flat Fee + Sales Commissions 🔥 Negotiating isn't just about the upfront cash. By combining flat fees with commissions (15-20% of gross sales), creators drive harder for results, making those big sale periods count for both parties. Tweet 3: 2. Creator's Value: It's Not Just About Views 🧐 It's crucial for creators to assess their rates on three pillars: following, channel popularity, and the general CPM for their industry. Flexibility is key, allowing both sides to thrive during peak times. Tweet 4: 3. Outbound over Inbound: Crafting Personalized Pitching 🛍️ Nick stresses that outreach is essential. Creators should offer value, personify their pitches, and align closely to the brand's goals to cement long-term partnerships, instead of just aiming high with rates. Tweet 5: 4. Think Like a Marketer: Influencers vs. Affiliate Roles 🎯 Understanding the difference can dramatically influence how a creator collaborates with brands. Nick advises using tailored strategies to fit each role when chasing those larger brand deals. Tweet 6: 5. Engagement Over Numbers: True Influence Counts 🤝 An influencer's worth is measured more by genuine engagement than mere follower counts. Nick encourages focusing on authentic interactions; they often lead to more successful commission-based partnerships. Tweet 7: 6. The Creator & Brand Synergy: Leveraging Performance for Partnerships ✅ Starting with mixed performance and fee-based deals can often lead to a win-win. Nick shared a campaign story where a creator earned more through aligned commissions than a flat fee would offer. Tweet 8: 7. The Power of Cold Outreach: Video Pitches That Win 📹 Creators should proactively reach out with a twist – crafting videos showing exactly how they'd market a product. This authentic, initiative-driven approach drives more brand collaboration and deal closures. Tweet 9: 8. Chasing the Perfect Match: Alignment Is Everything 🔗 Nick insists on the importance of finding brands in sync with a creator's content and audience. It's about fostering a few strong, enduring partnerships rather than a multitude of fleeting ones. Tweet 10: 9. Insight on Success: Building A Lifestyle-Focused Business Like @thejustinwelsh & Nick Shackleford 💡 Their way of integrating life with business inspires. By pursuing passion consistently, they craft successful, balanced entrepreneurial ventures that thrive. Tweet 11: 10. Start from Zero: The LinkedIn Growth Blueprint 🚀 If you're a creator at square one, consider LinkedIn. The platform offers potential for rapid growth; names like Danny Miranda are testament to the incredible rise possible from zero to hero on this network. Tweet 12: 🎙️ Nick Christensen's insights are gold for creators and brands alike on the "Uploading..." podcast. For more of his wisdom and a direct line, follow him @NickAc1 on Twitter or LinkedIn. Dive into influencer marketing know-how – straight from an industry maestro. #PodcastHighlights

Youtube Description

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In today's episode, “The Influencer Marketing Goldmine: Harnessing the Power of Creators for Black Friday Sales,” you're in for a comprehensive masterclass on the dynamic world of influencer marketing and why it's an essential skill set for podcasters, creators, and marketers alike. Influencer Marketing Evolution: We'll kick off the conversation by examining how influencer marketing has become a pivotal strategy, especially during high-traffic sales periods like Black Friday. Understand the seismic shifts in this domain and why it's more relevant than ever in 2023. Crafting Win-Win Deals: Discover from Nick Christensen, head of marketing at Appsumo, how to craft lucrative influencer deals that benefit both creators and brands, revealing insider negotiation tactics for flat fees combined with commissions to drive substantial revenue. Rate Setting for Creators: Delve into the art of setting influencer rates that reflect a creator's reach and content quality. Learn why aligning these rates with industry CPM averages can make or break a campaign's profitability. Brand Deal Approach Strategy: Unpack a strategic approach for creators to offer more compelling brand deals through competitive CPM rates. This not only minimizes brand risk but also showcases the long-term value a creator can provide. Navigating the Influencer/Affiliate Roles: Our hosts and Nick will dissect the differences between affiliate and influencer roles, offering priceless insights to creators on how to seamlessly transition and maximize opportunities with larger brand names. Sponsorship Deal Dynamics: Learn the ins and outs of sponsorship outreach, distinguishing between inbound and outbound strategies. You'll get hands-on techniques to personalize your outreach and align your objectives with potential brand partners. Building Genuine Engagement: We’ll cover why cultivating authentic interactions and a loyal following is crucial, rather than merely focusing on follower metrics. Commission-Based Partnerships: Understand how commission structures can often be more profitable than flat fees and hear about real-world success stories where this model has proven successful. Tips for Relationship-Building with Brands: Nick brings his experience from Appsumo to the table, offering strategic advice on relationship-building tactics and why nurturing long-term partnerships trumps quick, transactional deals. Connecting with Nick and Additional Resources: Learners will gain exclusive access to further engage with Nick Christensen and continue the conversation beyond the podcast. Why You Should Learn This: Whether you're a podcaster looking to monetize your platform, a creator eager to form brand partnerships, or a marketer aiming to boost sales, this episode is packed with actionable insights. You will learn how to leverage the full potential of influencer marketing, tailor your approach to the current digital landscape, and establish enduring connections with brands that can lead to significant financial gains. Prepare to elevate your strategies and fully capitalize on the unmatched opportunities influencer marketing provides during peak sales periods. Tune in to “The Influencer Marketing Goldmine: Harnessing the Power of Creators for Black Friday Sales” and unlock the next level of success in your online endeavors.

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In this episode titled "NICK PODCAST - Uploading," we chat with Nick Christensen about how creators can earn money through brand deals, especially during big shopping times like Black Friday. Nick shares his tips for working with influencers, suggesting that they shouldn't stick to one rate but adjust to get the best results during sales booms. He and Ramon Berrios, our co-host, talk about how influencers should price their work based on their influence and the usual rates for their field. Nick advises that creators should offer deals to brands that are better than the usual rates, to reduce the brand's risk and potentially get better long-term deals if they do a good job. The two of them also explore the difference between being an affiliate marketer and being an influencer when working with big brands. When reaching out to brands, creators should show how they can add value and be mindful of pricing – better to create lasting relationships than charge too much at the start. They emphasize real engagement with followers over having a large but disengaged audience and note the effectiveness of earning through commissions. Nick also talks about his own experience at Appsumo, where he helps small businesses get noticed on social media and through email. He gives guidance on how creators can approach brands, build relationships, start off with deals tied to performance, and focus on brands that really fit with their content for long-term success. Listeners who want to connect with Nick can find him on Twitter at NickAc1, or on LinkedIn. The episode wraps up with thanks to Nick for his insights. They also talk about getting paid in influencer marketing, which can involve different payment setups like just a fee or a mix of a fee and sales commission. The key is building lasting relationships with a few well-chosen influencers or brands instead of many short-term ones. For influencers interested in software and tech, Nick mentions that being an affiliate can be very profitable since it might bring in money regularly. He points to Justin Welsh and Nick Shackleford as role models for creating businesses focused on a lifestyle they enjoy. For new creators, he suggests LinkedIn is a great place to start if you're building your following from scratch and names Danny Miranda as a rising creator to keep an eye on.

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@Nick Christensen from @Appsumo joins @Blaine and @Ramon Berrios on this week's episode of Uploading... Podcast to dive into effective influencer marketing strategies and brand partnership negotiations. With a wealth of experience in helping small businesses thrive through creative marketing, Nick shares actionable insights on striking profitable deals and fostering long-term collaborations with brands, especially during high-stakes sales periods like Black Friday. Tune in to discover how to turn your influence into a sustainable business! Full episode here: [YouTube Link] #UploadingPodcast #InfluencerMarketing #BrandPartnerships #MarketingStrategies #BlackFridaySales #ContentCreators

About the Episode

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In this informative installment of Uploading..., Nick Christensen delves into the tactical approaches for influencers to optimize brand partnerships, particularly highlighting the art of negotiation during high-traffic sales periods like Black Friday. He advocates for a compensation structure that's mutually beneficial, combining a flat fee with a commission of 15% to 20%, to incentivize content creators while leveraging their impactful conversion rates. Nick underscores the significance of strategically aligning with brands, recommending that influencers offer competitive CPM rates below industry standards as a tactic to secure more enduring and performance-based relationships. He outlines a proactive strategy for influencers, advising them to engage in outbound outreach by crafting personalized pitches that reflect a shared vision with potential brand partnerships. Aspects of sustainability and long-term growth were themes as Nick emphasized the importance of genuine follower engagement over sheer numbers, advising creators to prioritize building authentic connections rather than chasing transient, high-rate deals.

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