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#14 - Write to Connect: Ashley Grant from RSS & GoDaddy on Engaging Audiences with Content
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#14 - Write to Connect: Ashley Grant from RSS & GoDaddy on Engaging Audiences with Content
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Blaine
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Ramon Berrios
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Ashley Grant
00:00 Transitioned from blogger to ghostwriter for businesses. 05:36 Content must focus on the audience, not the writer.
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“Ashley has done. She's been a contributor writer for GoDaddy, and she is also a content producer for RSS.com, which is a very important place in the podcasting community.”
“And when the cards arrived, I was like, oh my God, I can't return them. What do I do? And so I handed them out, and it was the first year I made full time income as a freelancer. And I was like, you know what? People are either going to laugh or they're going to make fun of me or they're going to love it. And no matter what, they won't forget.”
“And when blogging really became a thing, in about 2009, I bought the domain famous ashleygrant.com and I started working for Metro Mix, which was an affiliate of the Channel Ten news station.”
“how would you boil down a good piece of written content?”
“I know they came out with an update two days ago that has aggressively gone after spam, which is relevant in AI.”
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What is going on? Uploading today's episode, we have famous Ashley with us, someone who we've had the pleasure of collaborating with not only through cast magic in our community, but also in other capacities as personally, I've admired the work that Ashley has done. She's been a contributor writer for GoDaddy, and she is also a content producer for RSS.com, which is a very important place in the podcasting community. And so she's embedded in all things content, blogging, podcasting. So, Ashley, please take it away. Tell us a little bit more about the story behind famous Ashley and what are you up to to be?
Oh, man. Yeah, the moniker. The moniker. It's kind of funny, but it's also a very true story that I used to work for Channel Ten down in Tampa, Florida, and I met a guy named Ron from the dawn. He was Ron from the dawn, Cesar. He was a concierge there, and he kept bumping into me at events for Channel ten. And one day he blurted it out, oh my God, the famous Ashley Grant has arrived. And it became kind of like this joke, and he kept calling me that.
And then after a little too much white wine one night, I accidentally ordered business cards with famous Ashley instead of Ashley on my card. And I was trying to make a name for myself as a freelancer. And when they arrived, when the cards arrived, I was like, oh my God, I can't return them. What do I do? And so I handed them out, and it was the first year I made full time income as a freelancer. And I was like, you know what? People are either going to laugh or they're going to make fun of me or they're going to love it. And no matter what, they won't forget. And so I just kind of kept going with it and bought the domain. And many moons later, I'm still freelancing with that moniker.
That's great. And so how did you transition into becoming a full time freelancer. And what is it you do exactly today as a full time freelancer?
The Reader's Digest version is that I've actually been freelancing since I began. I started in the writing world in 2007. My very first post went live just before Valentine's Day in the USF Oracle. And it was all about how to save money on Valentine's Day. And I remember when I got the paper and my name was in it, I was hooked. I was like, oh my goodness, I want to tell everybody all the things I'm writing. And my first paid piece was actually in the St. Pete Times.
It's now called the Tampa Bay Times, but it was the St. Pete Times. Like they had a little circular that they did called the TBT. And it was the hot, new, fresh way to get your news. And I wrote about a local restaurant and that was my first paid piece. And I was like, oh my God, I can actually get paid for my words. And just became addicted to writing about people's stories and learning all the things. I just kind of kept doing it and one thing led to another and I was working for magazines and then I was working for other newspapers.
And when blogging really became a thing, in about 2009, I bought the domain famous ashleygrant.com and I started working for Metro Mix, which was an affiliate of the Channel Ten news station. And that's when I really started getting into writing online and writing for the web. And I don't know if you remember the website about many moons ago, it existed and it was owned by the New York Times for a hot minute and I was their Tampa Bay correspondent. And that's when I really started learning how to professionally blog. And fast forward a little bit to 2014. And I started doing ghost writing and learning the other side of things about not just trying to get Internet famous, but also trying to write in a way that would get people to buy a product. And so since 2014, so, goodness, a decade now, wow. I've been writing for businesses to help them get their content out there, to help their products get Internet famous.
All of those are very different forms of writing, right? Like the reader of a newspaper is a consumer. The about the business angle, even with RSS, the audience might be podcasters, people who have an audience, et cetera. So what is your favorite form of writing? Into who? How did that evolve over time?
Oh, man. I mean, I can't say that I have a favorite because since every single day is different, it's great for my ADHD brain. It's fantastic. Because in the morning I wake up and I want to talk about podcasting. I could talk about that, or if I want to write about running, I have a running client. Just all kinds of different things are, I guess, in my purview. And so I get to play with all these different mediums and so I can't name a favorite. Today it's podcasting, but tomorrow it could be something else.
Ashley, one thing that I was going to ask that I'm really excited to kind of get into in this episode is about the characteristics of what makes a great piece of content. Right. Like you said, you've done the newspaper writing, you've done the blog article. You're helping people become, quote unquote, Internet famous. But at its core, how would you boil down a good piece of written content?
I guess the best way I could say it is don't make it about you. Unless it's your story that you're writing about, you cannot make it about you. You have to speak to your audience. Because if you're talking about, oh, I me, that's all about me, every single time you're writing a piece of content, you need to be thinking, what is in it for them? What isn't it for your reader? Because if you're writing about yourself, then it's very clear that you don't care about what they want. And so if you're trying to write a good piece of content, something that's actually going to move the needle in your business or move the needle on your subscriber count or whatever, it's got to be about them. That's the Reader's digest version. That's what's a good piece of content. Is it something that is written for the audience member?
Yeah. So something that the readers are getting value out of. Right. That's why they're researching and ending on that piece. I'm curious, how do you balance optimizing for SEO and optimizing for value of reading? Because I look up recipes on my phone for a meal and it just starts with this whole thing about nothing that has to do with the recipe and the history of the ingredients and everything before they get me to the recipe. And it's because of SEO. And so I feel like there's a balance between, okay, well, we have to make this SEO optimized, but also we don't have to just put in so much fluff and information just to rank to the point that the reader might leave before they even get to the value part. So how do you balance those two, when you're putting your piece together, I'm.
Not going to sugarcoat it. It's not easy at all. I mean, there are times that we still get it wrong. I still get it wrong. But I have noticed that there has been a shift over the last couple of years with my clients and with the content that I produce for different people and myself is you got to tell the story first. Like tell them what they need to hear first. Then you can add the fluff, then you can add the SEO optimized stuff. But at the top, that's what they want, is they want the answer to the question that they came there for.
And that's one of the things that was kind of a benefit of whenever they were doing Google snippets and when they were really heavy into that, is that you could click the item on Google and it would bring you directly to the question that you searched. But what I have found is the too long didn't read those little comments that they put in the top of articles. Now, those are what really is driving the needle and getting people's attention because they don't care about all that fluff. That's one of the reasons that the Google helpful content update killed so many recipe blogs, right? Is because it wasn't helpful. You weren't giving them the actual answer they came there for. And so what I have noticed is a lot of food bloggers, even they're starting to remove all that fluff or put it on a different page entirely. So that if you say, I want to know how to make russet potatoes and you click how to make russet potatoes, you find that recipe. That's kind of the big thing I've noticed is that people are giving like summaries of the entire post at the top.
That way, if they get someone who comes on and they just want the answer, they get the answer. If they want the rest of it, then they can continue reading. And the other thing I've noticed is that there's a huge push for skimmable reading. So instead of just having these long paragraphs that are just a lot to write and read, you want to see those punchy headlines, those things that answer the questions really quickly, that I can skim while I'm in the checkout at Walmart or while I'm waiting for the dentist or whatever, you want to be able to give them their answers as quickly as possible. That way you can build the no like and trust factor without boring them to tears.
Ashley, I think that's such a great point. And speaking of Google and their constant updates, I think, if anything, AI has accelerated the speed at which Google wants to address that. I know they came out with an update two days ago that has aggressively gone after spam, which is relevant in AI. I know it's having massive impacts across all sorts of bloggers who have targeted traditional old practice SEO. So I think in terms of what you're saying, in terms of going for what's helpful is going to be really important. I think the other thing to point out with kind of what you're saying, Google's even taking more of their market share from blogs and trying to present it as the answer. Even if you are the featured snippet, it'll highlight more of it up top. And that leads me into my next question, which is, how do you see the blogosphere? I guess call it or evolving with AI, right.
AI obviously accelerates the pace at which you can generate content, but as someone who's both the writer has seen all the things that AI can do, how do you think about blogging and staying relevant, making sure pieces are delivering value, but at the same time driving traffic as well?
I think it has to be like this beautiful blend of storytelling and giving people what they're looking for. I think that what we're going to see a lot more is people trying to connect more with their audiences. They're not going to write these generic pieces that just answer the question. They want more than that, though. They do want the question answered. Like that is the primary goal of Google and any search engine is user intent. But I think if we're actually trying to build audiences and continue having people come back to your website, you've got to find a way to connect with the audience in some way, shape or form. And you have to accept that even though they're going to come to this website and just get the answer and probably leave, you still need to think about all the people that might come to it and want more than that.
And so if you're trying to actually build a community, I guess, around whatever it is you're selling or, well, in this case, sometimes it's just your writing, but whatever it is you're selling, whether it's your writing or a product or whatever, you've got to find a way to connect. That's a very difficult thing. It's something I know that I'm currently struggling with right now because I have gotten so trained because of Google to write for Google. And so it's kind of been a pullback of how do I quit saying just the answer and also show, like, hey, this is also why I'm so cool and you should keep coming back to me? It's difficult.
Yeah, that's a really good point. How are you doing it now? Is that kind of the main way in which you're thinking about adding that kind of personal relatability into the pieces? How do you balance the two of those things?
I mean, one thing that I've been doing personally is talking to other experts. Like, if I'm writing about a subject, I'm not just writing from just my perspective. I'm showing, hey, I am an expert on this. I have some ideas on this, but I also know other people that know cooler stuff and they're smarter than I am. So here's what they said on the subject. So now I'm not only showing my expertise, I'm showing other people's expertise. And so it's more than just, again, it's not about just me because if it's just about me, then you're not going to care very long. And I mean, yeah, okay.
I kind of think I'm kind of cool sometimes, and my dogs think I'm amazing. But outside of my apartment, who doesn't? Who cares about Ashley?
So, Ashley, when you're putting together your writing, I'm just thinking of the audience here. Some of our listeners, they might be the head of content for a business, and then the other side of our audience might be someone who has a personal brand and is writing content for themselves. So I want to split both of those up in terms of workflow and process. How should people who are developing their own personal brand think about their writing? Whether it's social writing, blog writing, newsletter writing, what tips do you have? Whether it's platforms or workflow stuff, what tips do you have for people who are trying to build their personal brand with writing?
I think that with personal branding, it needs to be, again, not just about you, but also your story, because that's one thing that nobody can replicate. Not any AI, not any person. Although some people try very hard to steal other people's stories, you can't steal someone's story. And so if you're trying to brand yourself as, I don't know, let's say, an Instagram expert, tell the story of how you ended up on Instagram. Tell the story of why you're using Instagram. Why are you posting? The things that you're posting make it make sense for the person who's reading it to learn more about, I guess your process, show them the behind the scenes of what goes into the things that you choose to put on your social profile, that kind of stuff. Because, yeah, you can give them all this information, but if you're trying to actually build a community, an audience, they want more than just that. So it kind of goes back to what I was saying earlier.
Yeah, you need to give them the answers, but you need to give them more of a reason that compels them to keep coming back to you. To me, that's what personal branding really is.
Yeah. So a lot of people, and this may be from personal experience, too, a lot of people tell their story once they go over it, they share it once, and then they hit a wall because, well, people already heard my story and they stop repeating it. But something I noticed from the really big content creators is they reemphasize their story in every video, in every single piece of content. They tell it over and over. So what is the mindset shift that one has to get up through and over with to know people? Every piece of content has going to have a new person that hasn't heard your story and you should be reiterating your story over and over and over.
I mean, the person that comes to mind immediately is Brendan Burshard. I know his story so much because I've heard it 20,000 times, because he's told it 20,000 times. He's known in the self help industry and he had a car accident, what was it, 2030 years ago at this point? But he keeps using that same story because like you said, not every single person who comes to his page has heard that story. And so you have to kind of let go of the fact that people don't know who you are. They have no idea who you are. Even if they think they do, they don't. You know what I mean? So you have to keep telling that story because there are going to be new audience members. And here's the good thing.
If people like what you're putting out there and they've already heard that story, then they're just going to skip it to get to the rest of the content that they're after anyway. So don't be afraid to just kind of be a broken record and tell the same joke you already told 20,000 times. Tell the same story, whatever it is, because that's what drew people in in the first place. And so if you kind of start abandoning that, it's like, well, what happened to this person? I thought they were known for this, and suddenly they're just trying to sell me a product or get me to read something else. You want to keep showing people why they're showing up, if that makes sense.
Yeah, that makes total sense. I love that. And I think that's a good segue into the business side of things for corporations and businesses. Some of them might go too much to the other extreme, which is very transactional or not care about or not share the story at all. And it's funny how both of these worlds are blending now, where you see founders creating a lot of content and that being the channel of growth for the business, because corporations have realized in businesses, stories sell better than anything else. And so what are the sort of the core elements of the companies that you see that best do content? What do they value the most? And what are some of the core pillars in their content that makes it work versus a corporation that might just be trying to get traffic and SEO and that is the only thing. And we're just going to go after keywords.
Of the clients I work with, and some of them I have NDAs with, so I will not say their names, but of the clients I work with, the ones that are doing the best and hitting it out of the park with their content are the ones that aren't trying to make the sale. And I know that sounds counterintuitive because most of the time all you're thinking about in business is, well, how do I move the needle? How do I make more money? But if you're caring more about the transaction than the person who's buying it, you've already lost them. And so that's kind of the big thing I'm seeing, is that they have to talk to the user or the end person, whoever it is, about what it is that they're actually there for. Because again, it goes back to what we talked about earlier. What's in it for me? What's in it for the person who is reading the content? And they can tell if all you're trying to do is get them to that checkout page. It feels sleazy, it feels spammy. What they're coming there for is not just, okay, how do I buy your product? If I want to buy your product, I'm going to buy your product, but I want you instead. Tell me how to use your product.
Tell me why it matters. Tell me why you started it. Tell me all the reasons that this is the only solution that's going to fix my biggest pain point, and then I'll care about the rest of it. And then I might buy.
Yeah, I mean, what's really interesting as well is I think castrogic is like a tool, and this is very biased, of course, but castrogic is a tool that is enabling new ways in creating content in the sense that back then it was like, all right, here's the keywords. Now let's write the content, et cetera. But Castmagic can allow companies or individuals now to say, well, let's look at all of the existing media we have. How can we use that? What you've already said, and it comes from an authentic place of content whose intent wasn't necessarily to get sales or go after a keyword, and it's already created and can be leveraged and repurposed into those ways. And so we know, you know, how to leverage podcasts, existing media, et cetera, for writing content. So how have you leveraged preexisting media, whether it's from an organization or an individual, to create new content and facilitate the creation of new content?
Well, I mean, I'm going to answer that a little bit out of order, I think. I want to first say that I became a Castmagic customer because you guys were actually fixing a pain .1 of the things I do is I write show notes for some of the clients that I work with. And so I loved the fact that you solved a problem and you didn't sugarcoat it, you didn't make it all crazy, didn't have a bunch of content that was talking about, oh, this is why you need to buy it. It was just, this is the solution. Go buy it. It just was very easy to understand. Trying to go back to your question, I think that the big thing I'm seeing is if you're going to have a piece of content and you want to use it to make another piece of content, using something like cast magic is awesome, especially if it's like, it's got to be audio, of course, because that's how castmagic works. But what's awesome about it is that I can take a long form piece of content and turn it into all kinds of digestible pieces, something that people can read whenever they're scrolling at the checkout.
Or I mentioned the dentist office earlier, but wherever you are, you can scroll through stuff because you can take whatever it is you've created, put it into cast magic, and then create all these amazing pieces of content. And so I think that leveraging that is a great way to save time because you already have all these amazing things that you've said. Why reinvent the wheel. It kind of goes back to the Brendan Bashard analogy. Like, he told the same story over and over, but he's telling it so many different ways. Take the amazing piece of long form content you created, whether it be a YouTube video or a Facebook live, or heck, even a meeting you had internally with your own people, put it into a program, and then spit out some awesome content that you can then turn into other pieces of digestible content. Did that actually answer your question?
Yeah, I think so, Ashley, as a follow up to that, and this is something we were talking about offline, but could you explain kind of the reason that you might want to repurpose your content with AI from a writing perspective, rather than just generating random generic content from chat?
GPT?
Absolutely. The biggest reason is it's your content, it's your words, it's your voice. And so if you go to a chat GPT or a clod or a word hero or whatever your favorite AI tool is, if you're just asking it to spit out something random, it's going to spit out something generic. It's the same stuff that's been shown on every single website that you're already looking at. I mean, yeah, unfortunately, right now, a lot of AI companies, or not AI companies, but a lot of blog companies are using AI to just pump out content like crazy. And yes, right now, in the short term, they are getting rewarded for it. I just read an article a couple of days ago, this guy produced 20,000 pieces of content using chat GPT. Awesome.
Great. He's getting a quick win, but later, his website is not going to be relevant. It's just going to be considered another piece of spam that no one cares about. And so if you're using the same things that other people are already saying, we've all heard that we're all bored with it. And so the more that people are using AI generated stuff, that's not an actual authentic voice. People can tell, man, they know. And so if you're using something that you actually said, it's your words, and it's just something, a tool that's taking your words and repurposing it, and I think that's so much more authentic than AI plagiarism.
Yeah, and Ramon, I know you've got something to say, but just adding to that, like that Google update that we talked about, that literally just came out. It specifically targets what you're talking about, which is like spam based content. And not only that, they basically came out and said that not only will we ding the content? We're going to basically ding any other content that's coming from your domain. So I know people have been waiting and seeing some really great progress in the short term by going to these SEO writers and drafting a whole bunch of random sort of content. But I think one of the things that's unique about using your own content is if the information source comes from a conversation like you and I are having, we use AI to repurpose and extract the knowledge that we're discussing in there. That's unique. That's like unique. And that's only something that the three of us have from this conversation.
It's not just picking, I think was the word you used, AI plagiarism, when you're just like going to chat GBT and saying, write me something random. Ramon, did you have something?
Yeah, no, what I was going to say, it's also like not everyone's search intent when they are googling or looking for something is necessarily to get an answer to a question or a data point. Whereas, for example, Chad GPT might be really good at something that is very data driven. But another reason why people look things up is to see other people's opinions and compare their point of view with other people's point of view. Which is why you see so many Google turns have the word Reddit at the end. It's because they don't want a computer to tell them. They want to see people who have lived that experience and see it from their point of view. And it just reminds me a lot with the music industry, with AI music, it's like there is something to art that you know is real and that has an emotion attached to it. When it's a song, when you hear a song and you're like, oh, man, it feels like this person has lived my life.
I think the same is with written content, which it's always just going to need a core in terms of authenticity from a place of experience. And if you leverage your existing media, it's yours. There's no penalizing what you said or your existing content. I also think what's cool, an interesting way I use castmagic as well, is I use it for other people's content too, but almost in a collaborative way to extract something I've been thinking about. And then I hear someone put it in words in a video and I run it through cast magic to try and sort of distill the thoughts. So, yeah, I'm excited, obviously, about what we're doing.
Yeah, 100%. And Ashley as we kind of wrap up here, this was a super fun conversation because we covered everything from the foundations of writing. What makes a good piece of content, what's going on with SEO, how to use AI when you write, what to do, what not to. You know, I'm sure we could talk for hours, but if anyone wants to find you, find more about your writing, find more about the content you like. Where can our audience connect with you? Why don't you shout out your socials?
I'm famous Ashley Grant everywhere. I mean, yeah, there's different variations of it, but in the bio, if you just at least search famous Ashley Grant, you'll find me.
Awesome. Well, thanks so much for coming on uploading. We had a blast and can't wait to see what other pieces of content that you're drafting up.
Yeah, I'm doing a lot of experimenting, so we'll see what happens next. But thank you so much for having me.
Thank you, Ashley.
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💬 Keywords
writing, content, personal branding, freelancing, podcasting, blogging, SEO, storytelling, AI, freelancers, creativity, engagement, community, audience, business, social media, content creation, authenticity, technology, collaboration, search intent, audience connection, storytelling, content creation, ghostwriting, SEO optimization, engagement, content strategy, audience building, AI writing
💡 Speaker bios
Ashley Grant is a memorable figure in the freelance world, but not just for her work—her name has its own tale. Her journey took a fateful turn one evening, accompanied by a glass too many of white wine, leading to an amusing mishap: she ordered business cards emblazoned with "Famous Ashley" instead of her plain name. Initially dismayed by the error as she aimed to carve out a reputation for herself in the competitive freelance scene, Ashley faced a dilemma when the cards arrived. Rather than lamenting, she embraced the serendipitous blunder and distributed the cards, finding that they sparked conversation and left a lasting impression.
That year marked a milestone for Ashley as she earned a full-time income from her freelance endeavors for the first time. The nickname, once a happy accident, now turned into a personal brand. With a mix of humor and self-awareness, she decided to own the moniker wholeheartedly, even securing the corresponding domain. The name "Famous Ashley" evolved from an amusing side-note to a testament of her resilience and creativity. Ever since, Ashley has continued to flourish in her freelance career, her name an unforgettable part of her personal and professional identity.
ℹ️ Introduction
Welcome to the latest episode of Uploading...! In this episode titled "Ashley Grant," we dive into the fascinating world of writing and content creation. Our guest, Ashley Grant, shares her journey from being known as "famous Ashley" to becoming a successful full-time freelancer. She discusses her experiences in various forms of writing, the evolution of blogging, and her insights into creating compelling and valuable written content. Ashley also offers valuable tips on personal branding through writing and navigating the blend of storytelling and SEO optimization. Join us as we explore the world of content creation with Ashley Grant!
📚 Timestamped overview
00:00 In 2009, started blogging, wrote for Metro Mix, worked for New York Times, did ghostwriting for businesses since 2014.
05:36 Content should focus on the audience, not the writer.
07:40 Google snippets and TL;DR summaries are driving attention. Cut out fluff for direct answers.
13:20 Personal branding should include your unique story and behind-the-scenes insights to attract a community and differentiate from others.
17:04 Focus on creating valuable content for the user, not just making a sale.
19:16 Customer finds Castmagic helpful for creating digestible content from long-form material, addressing pain points.
23:45 Search intent varies from data to opinions. Users seek community perspective, not just answers. AI music lacks emotional depth.
24:38 Written content needs authenticity, leveraging existing media, and collaboration. Excited about future opportunities.
📚 Timestamped overview
00:00 Blogger turned ghostwriter, helping businesses get noticed.
05:36 Content should be about the audience.
07:40 Google snippets and TL;DRs drive content.
13:20 Personal branding needs to be about your story.
17:04 Successful clients focus on user needs, not sales.
19:16 Customer loves Castmagic for solving content problems.
23:45 People search for more than just facts.
24:38 Authenticity and collaboration in creating and leveraging content.
❓ Questions
How did Ashley Grant come up with her moniker "Famous Ashley" and what impact did it have on her freelance career?
What were the key milestones in Ashley's journey to becoming a full-time freelancer and content producer?
How does Ashley balance optimizing content for SEO with delivering value to readers? What are her tips for achieving this balance?
What are the core elements of successful content creation for personal branding, according to Ashley Grant?
Ashley speaks about the importance of telling one's story repeatedly, even though some may have already heard it. How can this mindset shift benefit personal branding and content creation?
Why is authentic and personal storytelling essential for businesses and corporations when creating content? What is the impact of genuine storytelling on engaging an audience?
How can repurposing existing media content with AI technology benefit content creation? How is this different from generating generic content using AI?
What are the potential repercussions of relying solely on AI-generated content, as opposed to using one's authentic words and experiences in content creation?
How do you think the blogosphere will continue to evolve with the advent of AI? What role will storytelling and authentic content play in the future of content creation?
How can individuals and businesses effectively leverage AI and existing media content to enhance their content creation processes and foster audience engagement?
❇️ Key topics and bullets
Introduction to Ashley Grant
Background and collaboration with Castmagic
Previous work with GoDaddy and RSS.com
Evolution of "Famous Ashley"
Origin of the moniker
Incorporating the nickname into professional branding
Transition to Freelancing
Early career in writing
Freelancing experiences and evolution of writing styles
Favorite Forms of Writing
Varied writing mediums
Flexibility and adaptability as a content producer
Characteristics of Great Written Content
Emphasis on audience benefit
Focus on providing value to the reader
Balancing SEO and Reader Value
Strategies for optimizing content for search and reader engagement
Emphasis on delivering value while incorporating SEO
Blogging and AI
Impact of AI updates on content creation
Tips for blogging and staying relevant in the evolving AI landscape
Personal Branding through Writing
Use of storytelling in personal branding
The importance of reiterating one's story consistently
Writing for Corporations and Businesses
Shifting from transactional to relational content
Strategies for creating authentic corporate content
Leveraging Existing Media for Writing
Incorporating AI to repurpose original content
Importance of authentic and unique content
Authenticity in Written Content
Necessity of genuine, human-created content
Differentiation from AI plagiarism and generic content
Connecting with Ashley Grant
Social media presence
Accessibility and future works
🎬 Reel script
"Hey everyone! I had an amazing conversation with Ashley Grant where we discussed the power of storytelling in content creation. We delved into the importance of authenticity and engaging with your audience, whether you're building a personal brand or crafting content for your business. We covered the evolving landscape of blogging with the rise of AI and the critical role of connecting with your community. Ashley also shared valuable insights on leveraging existing media to create fresh, authentic content. If you missed the discussion, be sure to check out the full episode on my platform. You won't want to miss this!"
🔑 7 Key Themes
Personal Branding: Share authentic stories to build connection.
Content Creation: Create value for audience, not just sales.
SEO Optimization: Storytelling first, then add SEO.
AI and Writing: Use AI to repurpose, not plagiarize.
Reiterating Stories: Repeat authentic stories for new audiences.
Leveraging Existing Content: Save time and repurpose existing media.
Audience Connection: Connect with audience for strong community.
Short Blurb
E89: In today's episode, we dive into the world of content creation with the renowned writer and content producer, Ashley Grant. Ashley shares her journey from accidental business card monikers to successful freelancing, offering valuable insights for both personal and business branding.
On today’s episode, you’ll learn:
The power of storytelling in personal branding
Key tips for creating engaging and valuable written content
Strategies for balancing SEO optimization and reader value
The evolving blogosphere and the impact of AI on content creation
Leveraging AI to repurpose authentic content
A fun fact from the episode: Ashley's moniker "famous Ashley" stemmed from a chance encounter and more than a little white wine.
This episode offers a glimpse into the world of content creation and personal branding, providing valuable tips and insights for aspiring writers and businesses alike. Don't miss the chance to learn from Ashley's wealth of experience.
Interview Breakdown
In today's episode, Ashley Grant shares her expertise on content creation, personal branding, and the impact of AI on writing for businesses and individuals.
Today, she'll cover
The evolution of personal branding and storytelling
The core elements of successful company content strategies
The importance of leveraging preexisting media for generating new content
The power of authentic voices in content creation and the impact of AI-generated content
Exploring unique perspectives and experiences in written content, and the collaborative use of AI tools for distilling thoughts.
Short Recap
On this episode of Uploading..., Ashley Grant shares insights on effective content creation and personal branding from her experience as a successful writer and freelancer. She discusses the importance of authentic storytelling, audience engagement, and leveraging existing media to create impactful content, guiding listeners on utilizing these strategies to enhance their own writing and branding efforts.
🎠 Social Carousel
Slide 1: "10 Tips Every Content Creator Needs to Know"
Short and engaging titles make content skimmable.
Slide 2: "Authenticity is Key"
Tell your story repeatedly to connect with new audiences.
Slide 3: "Value Over Keywords"
Focus on providing value to your readers over keyword stuffing.
Slide 4: "Storytelling and SEO Optimization"
Tell the story first, then add SEO-optimized content.
Slide 5: "Utilize AI for Authenticity"
Repurpose your own content using AI tools for a unique and authentic voice.
Slide 6: "Connect with Your Audience"
Show expertise and involve others in your content to build community.
Slide 7: "Consumer-Centric Content"
Make it about them, not just about selling.
Slide 8: "Avoid AI Plagiarism"
Use your own words and voice to create authentic content.
Slide 9: "Experiment and Innovate"
Continuously experiment and innovate in your content creation.
Slide 10: "Connect with Me!"
Follow @famousashleygrant for more content tips and updates.
New Idea
Concept: Repurposing Existing Content Using AI
Storytelling Approach: The concept of repurposing existing content through AI emphasizes the utilization of authentic storytelling. Instead of relying on generic AI-generated content, the focus is on leveraging one's own content, maintaining authenticity, and preserving the original voice and expertise. This is highlighted by the emphasis on the importance of personal stories and unique perspectives to create engaging and relatable content.
Content Authenticity: The discussion also focuses on the drawbacks of generic AI content. It emphasizes that when content is merely generated by AI without personal insights or experiences, it can feel less authentic, potentially resembling spam and lacking the genuine connection that resonates with audiences.
Value of Personal Experience: The conversation underscores the significance of personal experience and genuine emotions in written content. It explores the idea that AI-generated content may not capture the depth of personal experiences or provide the relatability and emotional resonance that genuine, human-authored content can deliver.
In conclusion, the concept of repurposing existing content using AI revolves around the preservation of authenticity, personal storytelling, and the delivery of content that reflects genuine experiences and emotions, standing in contrast to generic AI-generated materials.
1 Key Learning
Focus on Authentic Storytelling
The most important takeaway from the episode is the emphasis on authentic storytelling in content creation. Both personal brands and businesses should prioritize sharing genuine stories to build connections with their audience.
Embrace Authenticity in Content Creation
Personal brands and businesses should prioritize sharing their authentic stories to connect with their audience. By focusing on genuine storytelling, they can engage with their audience and build a loyal community.
💎 Maxims
Be authentic in your storytelling and content creation to build a genuine connection with your audience.
Focus on creating content that provides value to your audience rather than being self-centered.
Put the needs and interests of your audience at the forefront of your content creation.
Balancing SEO optimization with valuable, reader-centric content is crucial for engagement and relevance.
Embrace and share your personal story consistently, as it is unique and cannot be replicated.
Present your authentic story and expertise to build trust and connection with your audience.
Repurpose existing content, including AI-generated content from your own words, to maintain authenticity and relevance.
Avoid creating generic, spammy content, as it might prove detrimental in the long run.
Emphasize relatability and personalization in your content to foster lasting engagement and relationships.
Use AI tools to leverage conversations and meaningful insights, enhancing the authenticity of your content.
Hustle Thread
Ashley Grant: A Freelance Writing Journey
Tweet 1:
Ashley Grant launched her career as a freelance writer.
She embraced the moniker "famous Ashley Grant."
She overcame early struggles to make a name for herself.
Today, she's a successful content producer and writer. 🌟
Tweet 2:
Meet Ashley Grant (@famousashleygrant), content producer and writer extraordinaire.
She turned a chance encounter into a catchy professional moniker.
Her journey from freelance writer to successful content producer is inspiring.
Tweet 3:
Her journey started with a chance encounter at Channel Ten.
"A concierge called me 'famous Ashley Grant,'" she reminisced.
Tweet 4:
Faced with the challenge of promoting herself as a freelancer,
Ashley decided to embrace the "famous" moniker.
She blazed a path as a well-known writer in the content and blogging world.
Tweet 5:
Ashley navigated different writing formats and media.
She expertly juggled newspaper, online, and business content.
Her diverse writing styles implicated strategic adaptability.
Tweet 6:
To stay relevant and authentic, Ashley leveraged her unique story.
Focusing on storytelling, she connected with her audience.
Her personal branding exemplifies the power of authentic storytelling.
Tweet 7:
Ashley's knack for storytelling helped her create engaging content.
Using her own voice and experiences, her content stood out.
This authenticity and relatability captured her audience's attention.
Tweet 8:
From her early days as a freelancer, Ashley's work has reached new heights.
Today, she's a respected writer and content producer.
Her journey is a testament to the power of genuine and engaging content.
🧿 Viral Breakdown & CTA
Why do you struggle to engage your audience with repurposed content?
BOOST ENGAGEMENT 🚀
Want to nail down your content game?
Hello, digital dynamos. Achieve greatness with the magic touch of Ashley Grant, a renowned writer and content producer for the podcasting community at GoDaddy and RSS.com.
Now, tell me, dear content creators, are you wondering how to elevate your writing and captivate your readers?
Let's dive in. What makes remarkable content that captures and retains your audience's attention?
KEY LESSONS:
WIIFM — What's in it for me?
In a world of short attention spans, realize that your audience needs to know what they gain from your content. Tailor your message to cater to their needs and interests. Remember, it's about them, not you.Bad Hooks
Craft attention-grabbing hooks that pique the viewer's interest and provide context. A powerful hook can make or break the success of your content, so spend the time to create a magnetic entry point.No Story
Embrace the power of storytelling by following a 3-act narrative: setup, conflict, resolution. Your content should take your audience on a journey. Invoke emotions, captivate their imaginations, and leave them wanting more.
Ready to level up your content strategy? For expert guidance, reach out to Ashley or explore more insightful conversations with top Founders and Operators across Consumer, Creator, and Commerce businesses on DTC Pod.
Keep pushing boundaries and striving for content excellence!
Ref: DTC Pod on [insert where to find the podcast]
Let's keep the conversation going and see your content thrive.
Uploading... Titles
Ashley Grant, Content Producer for RSS.com - Freelance Writing Secrets: From Domain Name Mishap to Internet Fame
Twitter Post 1
Ashley Grant's unconventional business card blunder turned out to be a lucky accident, leading to the creation of her moniker "Famous Ashley".
Mindsets
If you're looking to enhance your writing skills and create more impactful content, here are three mindset shifts that can transform your approach:
💭 Shift your focus from self-promotion to audience value. Make it your priority to understand and address your readers' needs and interests. By embracing this shift, your content will naturally resonate more with your audience, leading to increased engagement and trust.
💭 Embrace a continuous learning mindset. Instead of fixating solely on producing content, adopt a learner’s mentality and seek to uncover new insights and perspectives. Every piece of content you create is an opportunity to expand your knowledge and offer fresh perspectives.
💭 Embrace discomfort as a catalyst for growth. Similar to refining a new skill, the writing process can feel daunting at times. Instead of shying away from challenges or negative feedback, view them as opportunities to refine your craft and develop a deeper connection with your audience.
My upcoming workshop "Content Creation Mastery: Elevating Your Writing Skills" will delve deeper into these mindset shifts and offer practical techniques for enhancing your content creation abilities!
Stay tuned for more details on how you can join me on this journey towards content creation mastery!
Future State, 6 reasons post
🚀 Desired Outcome: Transform LinkedIn into an end-to-end GTM platform, revolutionizing demand generation and converting it into revenue.
Previous State:
LinkedIn, a powerful platform, has been instrumental for engagement and brand recognition, but it's currently underutilized for full-scale demand creation and conversion. Manual processes are required to fully leverage LinkedIn's potential for spectacular growth. Traditional GTM processes are less effective, with slow conversion funnels and minimal ability to track, prioritize, and convert demand into revenue.
Even Better Future State:
A new GTM model will be characterized by an engaged LinkedIn audience, peer-to-peer decision-maker interaction, and a compressed conversion funnel that accelerates lead qualification, outreach, and conversion. Companies will effortlessly generate qualified leads, enhance brand recognition, and streamline GTM processes without costly external tools or teams.
Recommendations:
Engagement Scoring and ICP Match: Implement an engagement scoring system for posts and companies’ top engagers. Allow users to sort contacts by engagement score and Ideal Customer Profile (ICP) match.
Target Account Engagement: Enable users to define ICP and upload a target account list, leveraging it to drive targeted content engagement.
CRM Integration: Facilitate the synchronization of best engagers with the user’s Customer Relationship Management (CRM) software of choice.
Meeting Scheduling: Provide a native scheduling app or integrate with popular calendar apps, allowing best engagers to schedule meetings on users’ calendars.
Enhanced Forms and Surveys: Develop a better way to use LinkedIn forms for creating signup lists or micro-surveys from the engaged audience.
Dashboard and Metrics: Introduce a comprehensive dashboard displaying audience expansion, post performance, engagement metrics, conversion metrics, pipeline status, scheduled meetings, and revenue generated from LinkedIn-led growth.
💬 Share Your Insights:
What features do you believe LinkedIn should incorporate to revolutionize GTM? Do you see LinkedIn as a pivotal player in automating and enabling core GTM workflows? Join the conversation and share your thoughts on the future of LinkedIn as a GTM powerhouse!
Workbook
Workbook Title: Mastering Content Creation: Strategies for Authentic and Effective Writing
Activity 1: Finding Your Moniker
Think about a memorable and authentic alias for yourself that represents your personal brand. Consider the story behind this alias and how it reflects your identity and work.
Activity 2: Embracing Your Story
Write a brief biography that highlights the key moments and experiences in your life that have shaped your professional journey. Emphasize the elements of your story that provide value and resonate with your target audience.
Activity 3: Exploring Content Creation
Research and analyze different forms of content creation, such as blogging, podcasting, social media writing, and more. Determine which form aligns best with your skills and interests.
Activity 4: Crafting Compelling Content
Identify your target audience and learn how to tailor your content to meet their needs. Practice writing content that prioritizes the reader's interests and adds value to their experience.
Activity 5: Balancing SEO and Value
Examine the principles of search engine optimization (SEO) and how it can be integrated into content creation without sacrificing value. Practice writing content that is optimized for search engines while ensuring it remains engaging and informative.
Activity 6: Utilizing AI in Content Creation
Explore the use of AI tools such as Castmagic for repurposing and enhancing content. Experiment with transforming existing media into new pieces of authentic and meaningful content.
Activity 7: Personal Branding Through Writing
Develop a personal branding strategy for your writing, focusing on authenticity and relatability. Write a series of social media posts or blog articles that incorporate your personal story and expertise.
Activity 8: Building Community Through Content
Brainstorm ways to connect with your audience through your writing. Create a content plan that includes opportunities for engagement, feedback, and collaboration with your readers or listeners.
Activity 9: Content Repurposing and Collaboration
Collaborate with a peer or colleague to repurpose each other's content using AI tools or manual editing. Reflect on the outcomes and the impact of preserving the authenticity of the original content.
Activity 10: Evolving Writing Strategies
Evaluate the evolving landscape of content creation and develop a vision for adapting your writing strategies. Consider the role of storytelling, authentic voice, and ongoing engagement as essential elements in the future of content.
Conclusion:
Reflect on the insights gained from the workbook activities and outline your key takeaways. Formulate a plan for implementing new strategies and approaches to content creation, leveraging authenticity and value as guiding principles.
Tweet thread on learnings
Thread:
So, after chatting with @famousashleygrant on the podcast, my biggest takeaway on creating great content: 👇
Why Your Story Matters
Personal branding isn't just about you. It's about your story. Sharing struggles, triumphs, and experiences can truly connect with your audience on a deeper level.The Power of Authenticity
You may have told your story before, but don't be afraid to reiterate it. New people constantly discover your brand, and your story can still resonate with them.Don't Make it About You
When creating content, always focus on what's in it for your audience. Authentic and relatable content that adds value will always be a winner over generic, SEO-focused pieces.Leveraging Existing Media for New Content
Using tools like @castmagicAI to repurpose existing content can create unique, authentic inputs for new pieces. Your own words hold more weight and authenticity than AI-generated generic content.Demand Generation Over Product Marketing
Early-stage companies benefit more from demand generation than product marketing. Creating opportunities and pipeline early on can have a huge impact on the business growth right from the start.The Power of Storytelling
The authenticity and genuineness of your brand story can build a strong, lasting connection with your audience and create a loyal following.Rinse and Repeat What Works
In content creation, focus on what truly resonates with your audience and iterate on those themes. Stay true to your authentic voice, and success will follow.
#ContentStrategy #PersonalBranding #Authenticity
Youtube Description
Title: Modern Podcasting: Mastering Content Creation and Engagement
Elevate Your Podcasting Skills and Audience Engagement Now: [Link to access resources and tools]
In today's episode, "Modern Podcasting," I'll be diving into the latest strategies and techniques for enhancing your podcast content creation and audience engagement. Whether you're a seasoned podcaster or looking to start your podcasting journey, this episode is a goldmine of actionable insights to take your podcast to the next level.
Crafting Engaging Podcast Content: I'll start by delving into the evolution of podcasting in the modern landscape, highlighting the latest trends and techniques that are shaping the future of podcast content creation. You'll learn how to captivate your audience and stand out in the crowded podcasting sphere.
Podcast Audience Engagement: Discover the most effective ways to engage and grow your podcast audience. From leveraging social media to creating interactive content, these strategies are especially useful for podcasters aiming to widen their listener base and build a loyal community.
Podcast Marketing Strategies: Dive into the intricacies of podcast marketing and promotional efforts. Learn how to tailor your promotional content to attract and maintain the attention of your target audience, leading to increased listenership and retention.
Leveraging Podcasts for Lead Generation: I'll demonstrate how to maximize your podcast's lead generation efforts, including tips on crafting compelling episodes that generate high listener engagement and quality leads for your business or brand.
Comprehensive Podcasting Tutorial: This section will serve as a comprehensive podcasting tutorial, guiding you through the process of conceptualizing, producing, and promoting compelling podcast episodes that keep your audience coming back for more.
Effective Podcast Script and Production Tips: Gain access to proven podcast scripts and insights on producing engaging content that captures attention and inspires audience interaction.
Enhanced Audience Engagement: Top-tier training insights will equip you with advanced techniques for nurturing listener engagement and strategies to ensure the success of your podcast's content and outreach.
Strategic Podcasting for Business Growth: For podcasters in the business community, I'll provide specific strategies for leveraging podcasts to drive business growth, including how to connect with new customers and clients effectively.
Mastering Audience Acquisition: You'll receive practical advice on mastering audience acquisition through strategic podcasting, emphasizing audience conversion optimization and effective follow-up strategies for sustained engagement and growth.
Connect with me on social media for more updates and additional resources. Let's elevate your podcasting journey together and make lasting connections in the dynamic world of modern podcasting.
Simplify
Ramon Berrios:
Hello! We've got Ashley with us today. Ashley is amazing at creating content and she's done some great work that I really admire. She's written for GoDaddy and creates content for a site called RSS.com, which is big in the podcast world. So Ashley, tell us about yourself and what you're working on.
Ashley Grant:
Thanks! So, the nickname "famous Ashley Grant" came from this guy Ron who would see me at events and one day called me that. It kind of stuck as a joke, but then I accidentally printed it on my business cards. I decided to just go with it, and it actually helped my freelance business take off. I thought, at least people will remember me!
Ramon Berrios:
Cool! Can you tell us how you started freelancing full-time?
Ashley Grant:
Sure! I've been writing since 2007, starting with a piece about saving money on Valentine's Day. When I first got paid for writing about a local restaurant, I was hooked. Blogging became big around 2009, and that's when I truly started writing online professionally. I've been writing to help businesses with their content since 2014.
Ramon Berrios:
Writing for newspapers, magazines, and business content are different. Which do you like best?
Ashley Grant:
I don't have a favorite. Every day is different, which I love. One day I could be writing about podcasting, another day about running, etc. It's always changing.
Blaine:
What makes a great piece of content, in your opinion?
Ashley Grant:
Make the content about your readers, not yourself. Always think about what's in it for them. That's what makes content good and what draws people in.
Ramon Berrios:
How do you make your writing good for both readers and SEO without adding too much unnecessary stuff just to rank in search engines?
Ashley Grant:
It's tough, but you should start with the important information. People want answers fast. Some writers now summarize everything at the top, so if someone's in a hurry, they get what they need quickly. Also, breaking down your writing into short, punchy sections helps for easy reading.
Blaine:
With all the changes Google's making, how do you see AI affecting writing for blogs?
Ashley Grant:
The key is to provide value. Tell a story, give answers up front, and connect with your audience on a personal level. Even though AI speeds things up, it can't replace real stories and experiences that resonate with readers.
Blaine:
How can someone balance between offering value and generating traffic?
Ashley Grant:
By focusing more on the story and the why behind the content. Share expert opinions in addition to your own insights, making it more authentic and engaging.
Ramon Berrios:
Any advice for individuals working on a personal brand? How can they approach their writing?
Ashley Grant:
Tell your story often. New people might not have heard it before. Keep sharing your journey and the reasons behind what you do, making your content relatable.
Ramon Berrios:
What about businesses? How should they approach their content?
Ashley Grant:
Businesses that focus on user needs rather than pushing sales are more successful with content. Show how your product solves problems and helps customers.
Blaine:
Where can people find you?
Ashley Grant:
You can find me by searching "famous Ashley Grant" pretty much everywhere!
Short Blurb
In this intriguing episode of Uploading, we dial into the world of content creation with the unmistakable Ashley Grant, whose accidental "famous" moniker propelled her into freelancing success. From newspaper bylines to the digital realms of blogging and podcasting, Ashley unravels the yarn of her career evolution with fascinating anecdotes and invaluable wisdom.
Listeners, gear up for a treasure trove of insights from a true connoisseur of words. In today's episode, you'll learn:
Turning a mix-up into a breakthrough: The power of embracing your personal brand
The seamless transition from traditional writing to the digital space and blogging
Crafting content that truly resonates with your audience: It's not about you!
Balancing SEO with genuine value to keep readers engaged
Staying ahead of the AI curve in content creation: Be authentic, not automated
In a fun twist during the episode, Ashley shares how a bit too much white wine led to the famous business cards that supercharged her freelance career – a testament to the serendipities of life!
As we close this session, we want to leave you inspired to weave your own narratives and engage with your communities in a way that's both meaningful and memorable. Don't get left behind in the dust of generic content; let Ashley's journey uplift your approach to storytelling.
We're calling all creators and anyone who wants to leave a unique digital footprint: Press play on this episode and immerse yourself in the artful blend of personality and professionalism with Ashley Grant. Listen now, and let's get famous for the right reasons, together.
📚 Timestamped overview
00:00 Transitioned from blogger to ghostwriter for businesses.
05:36 Content must focus on the audience, not the writer.
07:40 Google snippets and TL;DRs are driving content.
13:20 Personal branding isn't just about you; it's also about telling your unique story. This is something that can't be replicated by AI or anyone else. When establishing your brand, it's crucial to share the journey that led you to where you are, your motivations, and the behind-the-scenes aspects of your work. Providing this narrative gives your audience a deeper understanding and connection, essential for building a community. This emphasizes the importance of integrating your personal story into your branding efforts.
17:04 Focus on user needs, not just sales tactics.
19:16 Customer appreciates Castmagic for solving content issues.
23:45 People search for more than just factual answers. They seek opinions and emotional connections.
24:38 Creating authentic and collaborative content through leveraging media.
Uploading... Titles
Ashley Grant, Freelance Content Creator - Crafting The Unforgettable: How One Writer Turned "Famous" Into Full-Time Income
Ashley Grant, Expert Contributor - From Anonymous to 'Famous': The Secret Sauce to Blogging Success
Ashley Grant, Content Maestro - Penning Her Way to the Top: The Journey of a Freelance Phenom
Ashley Grant, Storyteller Extraordinaire - The Art of Storytelling: How One Writer Captivates & Converts
Castmagic LinkedIn Post
🌟 Want a sneak peek into the world of content that stands out? Join us on 'Uploading...' where @Ashley Grant, the brains behind the famous Ashley moniker, shares her journey and secrets to crafting memorable content.
With hosts @Blaine Bolus and @Ramon Berrios, Ashley unravels the art of blogging, podcasting, and the power of authentic storytelling in a crowded digital space.
Get the scoop on Ashley's personal branding tips, making SEO work for your audience, and why repurposing content with a purpose beats AI-generated spam every time.
Tune in to discover how to keep your writing real and resonant in an AI-dominated world.
Full episode here: [Link to episode]
#uploadingpodcast #contentmarketing #branding #SEO #AIContent #personalbranding
Castmagic LinkedIn Post
Blaine Bolus and Ramon Berrios dive into the intricate world of content creation with special guest, the renowned freelancer Ashley Grant, on the latest episode of 'Uploading…'.
Ashley shares her remarkable journey from accidental brand-building with "famous Ashley" to mastering diverse writing forms and optimizing for SEO without losing the human touch.
Discover her unique insights into creating memorable content that resonates and connects, whether for personal branding or business ventures.
Tune in for a compelling conversation full of actionable tips for writers and content creators in the digital age.
Listen to the full episode here: [Spotify link]
#contentcreation #seo #personalbranding #freelancing #digitalmarketing #storytelling
Castmagic LinkedIn Post
🎙️ Launching today's episode of "Uploading..." with content maestro Ashley Grant (@famousashleygrant)! 🌟
Ashley, lauded for her work with @GoDaddy and @RSSdotcom, unboxes her journey from accidental brand creation to making the famous "Ashley Grant" synonymous with top-notch freelance writing.
Tune in as hosts @Blaine and @RamonBerrios delve deep into Ashley's transition to full-time freelancing, her strategies for crafting compelling blog posts, and the art of balancing SEO with engaging content — all aimed at helping readers and businesses find their digital fame.
Ashley doesn't just give us the playbook; she innovates it, pushing boundaries in blogosphere evolution with AI integration and personal storytelling. Every business content creator and personal brand builder, this episode is your goldmine. 🔑
Catch the full scoop and start infusing authenticity into every word you publish:
[Insert Episode Link]
#UploadingPodcast #ContentCreation #Freelancing #SEO #WritingTips #PersonalBranding #Storytelling #DigitalMarketing
Castmagic LinkedIn Post
We're pleased to announce the release of "Uploading..." latest episode featuring the accomplished content creator, Ashley Grant. With vast experience contributing to platforms like @GoDaddy and producing for @RSSdotcom, Ashley offers a deep dive into the intricacies of content creation and freelance writing.
In an insightful discussion with hosts @Blaine and @RamonBerrios, Ashley reveals her ascent to becoming a full-time freelance force, her methodologies for writing impactful articles, and her careful approach to the critical balance between SEO optimization and quality content.
Entrepreneurs and content strategists listen as Ashley sheds light on adapting to the evolving landscape of digital content, the rise of AI in blogging, and the importance of telling a compelling story that resonates with audiences.
Discover the essence of creating content that connects by tuning into the full episode here:
[Insert Episode Link]
#Podcast #ContentStrategy #Freelancing #SEO #DigitalStorytelling #BrandBuilding #ContentMarketing
Uploading LinkedIn-YouTube
@Ashley Grant has been a force in the content creation world, contributing to @GoDaddy and RSS.com, embedding herself deeply in blogging and podcasting communities.
Ashley joins @Ramon Berrios and @blaine on this week’s episode of Uploading... to share her journey from working at Channel Ten to becoming a full-time freelancer known as "Famous Ashley Grant."
Ashley dives into how she transitioned from traditional media to digital content, the elements that make great written content, and the evolving landscape of SEO and AI in the blogging world.
We explore her tips for balancing search optimization with reader value, repurposing content effectively, and building a personal brand through storytelling.
Full episode here: [YouTube Link]
#UploadingPodcast #ContentCreation #Freelancing #Blogging #SEOStrategy #AIinContent #PersonalBranding
5 Characteristics of Winners
#SuccessSecrets from Ashley Grant: Characteristics of Winners in the Content World
Whether it's writing, blogging, or podcasting, five key characteristics set successful content creators apart from the rest:
✅ Authenticity in storytelling: Share your journey and make a genuine connection.
✅ Audience-first mindset: Focus on delivering value tailored to your readers.
✅ Smart SEO balancing: Optimize for search engines but keep the reading experience engaging.
✅ Leveraging existing media: Repurpose authentic content for new formats.
✅ Consistent narrative: Reiterate your story to build strong, lasting relationships.
Be like famous Ashley Grant and transform your content game! #ContentCreation #WinningMindset #StorytellingMastery
The Rule, The Process, Keys to Success
Ashley Grant is a glowing testament to the art of effective narrative and the importance of connecting with your audience.
When it comes to writing and content creation, Ashley lives by a critical rule – it’s never about you. Instead, it should always be centered around your audience and their needs. This rule has defined much of Ashley's career and serves as a guiding principle for her success in the writing world.
For Ashley, the process begins with telling a compelling story but never losing sight of the reader's intent. It starts with the early days of writing for publications like USF Oracle and St. Pete Times, blending into her work with digital platforms. At each step, Ashley makes sure every word speaks directly to her audience's interests and needs.
Today's writing landscape, especially with the advent of SEO and AI, demands a delicate balance. Ashley emphasizes that effective writing must harmonize between telling an engaging story and ensuring it is accessible and discoverable through search engines. It’s a hard-fought balance, but one that Ashley achieves by first addressing the reader's query upfront and adding the necessary details afterward.
The key to broader success in the ever-evolving field of content creation, according to Ashley, is capturing authentic voice and experience. It’s about leveraging your personal story to build a deeper connection with your audience. Much like a musician relays personal emotions through their art, a writer should paint vivid experiences that resonate.
Ramon Berrios nails it when he highlights that the most successful content blends the founder's personal story with the company's mission. Transparency and relatability draw readers in, keeping the content fresh and engaging.
Even as SEO trends shift and AI tools become more prevalent, the heart of excellent content remains its authenticity and value to the reader. Ashley’s blend of personal narrative and audience focus is not just a strategy; it's the essence of building a lasting connection in a digital age.
Just like Ashley says, don’t make it about you. Serve your audience with genuine, value-driven content, and success will follow naturally.
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