DTC POD - #322 - 8 Simple Frameworks to Grow a Massively Profitable Consumer Brand with Sabir Semerkant

DTC POD #322 - 8 Simple Frameworks to Grow a Massively Profitable Consumer Brand with Sabir Semerkant

Blaine Bolus 00:00:06 - 00:00:45

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Blaine Bolus 00:00:45 - 00:01:39

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Blaine Bolus 00:01:43 - 00:02:13

What is up DTC pod? Today we are joined by Sabir Semerkant, who is an OG as he describes himself in the space. He was originally a co founder with Gary Vee over at Vayner Commerce or what's it called? Vaynermedia. He has been an advisor to the Sharks on Shark Tank. He's been in the e commerce and business building space for ages now. And not only that, he's got his own kind of framework that he's developed to help businesses scale.

Blaine Bolus 00:02:13 - 00:02:33

So Sabira, we're really excited to have you on the show today because I think there's going to be a lot that founders and operators can learn from you as they're building and scaling their business. So why don't you kick us off? Why don't you tell us a little bit about yourself, what got you into the space and what you've been up know over such a long career, specifically in kind of commerce and business building?

Sabir Semerkant 00:02:33 - 00:03:30

Well, first of all, Blaine, thank you very much for having me. Any platform that I can get where I can share my knowledge and share high quality advice, because there's a lack of good advice across whether it's TikTok or YouTube or any of the podcasting platforms. So any opportunity I get to kind of share my knowledge and kind of my journey and also advice and strategy during these podcasts, I always welcome it. And I really appreciate you having me as a guest on your show. So I have been in e commerce since the birth of e commerce. That's how long I'm a time oG. In fact, even when Jeff Bezos wanted to get into other verticals outside of selling just books, I don't know if you know that history of Amazon. Amazon was the world's largest bookstore.

Sabir Semerkant 00:03:30 - 00:04:11

I actually helped build out and launch the health and wellness section because I was running a huge brand at that time that I was scaling. And they wanted us to be one of those kind of blueprints for in. So that vertical, when you go on Amazon with the health and wellness, I've had a lot of hand in that. And later on, when Amazon started getting into Amazon fashion, I was involved with that, too, because I have plenty of experience running fashion brands. And many, I've touched many different product categories from when it comes to B to C, as well as I have some in the B two B space. But we can focus on B to C in today's talk because that's a gigantic topic by itself.

Blaine Bolus 00:04:12 - 00:04:25

Absolutely. So why don't you tell us, how did you get started? What were some of those original touch points, specifically in the health and wellness space? What brands were you building and what were you scaling?

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