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Pet Care Products Marketing: "And then, just like my kid, I love this cat. So if I tell that story, and that's my foundation for my marketing and that content is my foundation for my marketing. Now everyone who loves their cat is going to gravitate towards me, right?"
Improving Website Performance: "And every microsecond there that you can cut is going to be beneficial for your conversion rate and your bounce rate from your site."
Sustainable Business Practices: "Consumers care about sustainability and making sure that it's coming from the right places. How do you give back? Do you help the poor with donating a part of my proceeds from the money I gave you in my shopping cart in my order."
Innovative Customer Service: "And he took that investment that he would have given to Google. Back then it was Google and later on Facebook, right? He took that money and said, okay, you know what, I'm going to over invest it in shipping, right? Because to me it's a number. I can put it either here and call it marketing or I can put it here and call it operational cost. It's the same number, it's the same pocket, I'm going to put it over here."
Customer Experience as a Business Strategy: "So the customer, user experience, the customer UX is the fourth dimension... And when you think about the customer, it's not a customer. You should actually do your homework and figure out what type of Personas or people that I want to attract and build your customer experience around that."
The Value of Brand Perception: "Are you going for a mass market or are you going for that discerning consumer who understands the value of everything else that you have done, right?"
Brand Culture and Consumer Behavior: "So that's a very obsessive culture that you can create. You can take a micro part of it, just micro, because Apple is macro is huge, right? Tesla is huge, right? These are gigantic examples, right? But you can take that and you can create that sort of a cult like culture around your brand so that you can do that, so that it's not like Apple doesn't do discounts, right?"
Navigating Supply Chain Challenges: "If you run out of inventory, all these things that we're doing is wasted. And if you are a seller on Amazon, you're going to be hurt big time because Amazon doesn't want to be out of inventory when there's a demand for a product."
Freelance Hiring Realities: "But you have to kiss a lot of frogs for you to find your prince and princesses, right? You could test it at $50 at a time, right? And find out. And I found phenomenal help on fiver, but it took me quite a bit of investment to find those people."
Team Management in Business: "And when you're thinking about the team, the team needs to extend into the whole ecosystem of people who touch your business and all the seven prior seven dimensions that I mentioned, especially with product positioning and brand positioning and stuff like that. They really need to understand your ethos and they have to live by it."
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Interview Breakdown
DTC Pod Linkedin
Improve your KPIs ᅳ just by 1% every day. Push beyond quick fixes, toward a sustainable, holistic approach to growth. Develop an understanding of your business's foundations to drive lasting customer relationships and strong workflows.
These are just a few snippets of wisdom from @Sabir Semerkant, seasoned e-commerce specialist and founder of @GROWTH by SABIR, on this week's episode of DTC Pod.
With his 8D method, Sabir provides us with a strategic roadmap to success. Discover why customer experience trumps pricing, how to cultivate cult-like brand loyalty akin to @Apple, and why rapid adaptability in tech is key for capturing the mobile market. Plus: get the scoop on the tech, logistics, and operational decisions that can make or break your e-commerce business.
Full episode here: [Spotify link]
#dtcpod #ecommerce #businessgrowth #entrepreneurship #growthstrategy
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