Welcome to invest in yourself, the digital entrepreneur podcast. Join the podcast mogul Phil Better as he interviews successful entrepreneurs that make their living in the digital world. Now let's draw your host, Phil Better, as your special guest today on invest in yourself, the digital entrepreneur

Welcome back to another thrilling episode of Invest in Yourself, the Digital Entrepreneur Podcast. I am, of course, your host with the most feel better. And today, we have an exceptionally unique guest whose no nonsense approach to life and business is as refreshing as it is transformative. Our guest is a man who embodies the principle that without passion there is no point. As the visionary founder of the world's first luxury consort consort consurge service. Our guest has orchestrated some of the most extraordinary experience for his a list clientele. From private dinners at the feet of Michelangelo's David, sir serenade so sung to Bahia Andreeo Bocelli to submarine trips to the Titanic and even jamming with some rock legends. His services has set a new standard for personalized travel, entertainment and luxury experiences.

His career is not just short of legendary, he's been featured in prestige publications such as Forbes, The Wall Street Journal and of course The London Times. And has spoken at some of the world's most renowned institutions including Harvard and the Pentagon. His clientele includes royalty presidents and some of the most famous personalities across the globe. But don't let his gruff exterior fool you. Behind the shaved head, Harley Davidson garb and body piercing lies a remarkable, insightful, generous, and comp competent individual who refuses to sugarcoat the truth, which we need a lot more of in today's day and age. Its principles are non negotiable. He tells it how it is, delivers a visionary, insightful, rooted in pragmatic reality, and shares his wealth of knowledge with a fearless, no holds barred attitude. Today's episode is gonna be a journey for all of us, so I want you all to welcome our amazing guest, Steve Sims.

Steve, thank you so much for being here.

Thank you very much for that intro. I've gotta live up to that now, so thank you.

You're very welcome. That's the reason why I do an extra high intro to make the pressure on the guests and less on me. Yeah. Yeah. It's there. I can feel it. But, Steve, I wanna thank you so much. I'm interested in how you got into the concierge service and everything you've done, but my first question is why? Why did you jump into this crazy world of entrepreneurship?

I can answer that question and how I became a concierge with the exact same answer. Let's go for it. I spent most of my life pissed off, and that is usually what triggers people to either run-in or run away. I was an East London, boy. My family under construction firm. There was nothing for me. School would end, and I would go and work on the building site. And it was just expected that that's what my life would be.

But I couldn't understand why it was dictated from that early age. You know, I'd see my friends, you know, in a car or working in an office or wearing a suit to work, and I'm walking into a building site at 6 o'clock in the morning then coming home at 8 o'clock in the night wet and damaged. I was pissed off. Now we didn't have YouTube to get our information from. We didn't have Instagram to point out how inadequate our lives were. We didn't have any of that stuff, but in me, I was pissed off and I was aggravated. And the beautiful thing about being aggravated, you should do something about it. Mhmm.

You know? If you're bothered about something, that is the that is the point where you go, well, that's okay, and then you settle. Or you go, oh, I hate that. I'm gonna do something about it. Whether it be a a scratch on your car, a little hole on the wall, or how your life is. Aggravation is a great way of motivating you to do something different. And so I broke out and tried to have conversations, you know, this was pre podcast, this was in the nineties. I tried to have conversations with people that I thought had everything, you know. And the first of all, I remember the first millionaire I ever spoke to, and I thought, oh my god, this this guy could afford England, you know, he's a millionaire.