DTC POD - Ryan Denehy - Electric

DTC POD Ryan Denehy - Electric

Blaine Bolus 00:00:07 - 00:00:16

Hey Blaine from DTCpod here. If you're an entrepreneur, you know how valuable the right support can be. We've heard tons about virtual assistants, but what about leveling up even further?

Blaine Bolus 00:00:16 - 00:00:17

Let's think about experts.

Blaine Bolus 00:00:17 - 00:00:30

I came across more staffing recently. They're not just about connecting businesses with virtual assistants. Instead, they focus on matching you with professionals from the Philippines. We're talking about finance, supply chain operations, marketing and others.

Blaine Bolus 00:00:30 - 00:00:31

The real kicker?

Blaine Bolus 00:00:31 - 00:01:00

More staffing goes the extra mile. They back their placements with a twelve month guarantee, and they even coach them for the first six months. This ensures you're getting someone who's not only skilled, but also integrates seamlessly into your operations. If you're ready to evaluate and transform your business, head over to Morenow Co. Again. Morenow Co. Next year is creeping up quick. If you want to skyrocket revenue in 2024, you need tech that puts you in the pilot seat.

Blaine Bolus 00:01:00 - 00:01:27

The new HubSpot sales hub will help you close out the year strong and kickstart your success for 2024. Teams can collaborate on every inch of the customer journey and keep operations running smoothly with a comprehensive prospecting workspace and powerful sales and analytics tools that keep data connected across teams. Speed up your workflows and navigate your platform with ease. With the Aipowered conversational platform chatspot and use AI assistant to write, copy, generate emails and more. They'll help you whip up assets and.

Blaine Bolus 00:01:27 - 00:01:28

Execute tasks that used to take hours.

Blaine Bolus 00:01:28 - 00:02:05

Out of your workday. HubSpot sales Hub lets you accelerate every facet of your sales operation with precision. And with over 1400 integrations, there are tons of ways to mix in new features. So finish out Q four strong and gear up for the new year with HubSpot sales Hub. Learn more@HubSpot.com slash sales what's up DTC pod? Today we're joined by the founder and CEO at Electric, Ryan Dennehy. So, Ryan, I'll let you kick us off. I know we're going to have a lot to talk about. I know you've been a three time founder, you've been angel investor, an advisor, and you've got your own company as well.

Blaine Bolus 00:02:05 - 00:02:10

So why don't you kick us off and tell us a little bit more about yourself and your background.

Ryan Denehy 00:02:10 - 00:02:35

Yeah, thanks for having me. Great to be here. You hit the nail on the head. Three time founder so I think I'm generally unemployable at this point in my life. But yeah, I started my first company when I was 17. I was making extreme sports videos. Specifically, I made two mountain biking dvds that were sold in bike shops all over the world. Yeah.

Ryan Denehy 00:02:35 - 00:03:15

It was kind of an interesting sort of transition from that to today, running a B, two B SaaS company. But it was kind of this logical progression went from making and selling sports content via dvds and traditional retail to selling and distributing sports content on the Internet to starting an ad technology company, selling that to USA TODAY Sports in 2008. From there, then starting my first software company, which I sold to Groupon at the end of 2014, and then for the last six and a half years, been running electric here in New York City, so.

Ramon Berrios 00:03:15 - 00:03:25

Right. I was going to say, right, you were pretty young for all of this. Right. I think when you sold to USA Today, how old were you?

Ryan Denehy 00:03:26 - 00:04:14

I was junior in college. Yeah. So my business partner, I think he had graduated, like, two years earlier. Right. So that was at least somewhat legitimate in the sense that we had an office in LA, so he was in there every day. I don't think it was important for USA Today to know that I was still enrolled full time in college. I briefly thought about dropping out, but to the credit of my professors and advisors at Hofstra circa 2007 2008, I basically went to class Monday nights, Tuesdays, and Thursday mornings. And so I was able to actually finish out my degree and work full time at USA Today at the same time.

Ramon Berrios 00:04:14 - 00:04:15

Was this in SF?

Ryan Denehy 00:04:15 - 00:04:56

No. So our company was based in southern California, but I was going to college on Long island, so I had an apartment in LA, and so I would go back and forth quite a bit. But it worked out really well because we basically pivoted the company from selling extreme sports videos, like digital downloads on the Internet, which, again, in 2007, there was no market for that because nobody really had broadband connections and people thought buying things online was sketchy. So when we pivoted to being an ad network, the fact that I was actually right outside of New York City worked great, because ultimately we became an ad supportive business, and all of the biggest ad agencies were here in New York.

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