Welcome. How many of you are on YouTube? Please raise your hand. Put your hand up if you are on YouTube. Ma'am, on the green dress, are you not on YouTube? Okay, good. Good. Okay, good. So. But now how many of you Want to dominate YouTube? My name is John Chen, CSP, freshly minted last year.

And now here comes our next speaker. He used to be the SEO specialist for Orange Soda.

He will find the root cause of your video problems. He will leaf you with more business. Let's welcome to the Thrive stage the founder of Be the Hero Studios. Give it up for Nate Woodbury.

Testing. There we go. All right, so before we dive into YouTube, I just want to give you an update on my son. So my son is competing in. My wife just texted me a whole bunch of hearts about two hours. So what this is. He's a part of the Ultimate Ninja Athlete association. And they have.

Every March, they have the world Ninja Athlete Games. And so in many states across the country, like, there's one in Utah near our home, actually, where everyone from Utah, Arizona, and Nevada are coming to compete at that gym. But every gym across the globe is. There's a whole bunch of competitors in Australia. They all compete the same course. There's a whole thick rule book of, like, the exact measurements and everything. Well, my son last year in the 11U age category, he took 3 3rd in the world. So now he's in 13U because he's 12.

And so he's competing with his age and the year older. So he's pretty nervous, but he's a champ, and I'm excited to hear how he does and see it on video. So that's my son, Sam. All right, so we had a pretty good introduction to YouTube and this leaf strategy I want to talk about. You know, how I held up the two books or had the picture. The two books, right? The same picture right here. So when you go to YouTube and you ask questions about YouTube strategy or video, these are the people that you see. I'm friends with a lot of them.

This is Darrell Leaves, good buddy of mine, Tim Schmore. Him and I are friends. Owen. Owen Hemsath's a great friend of mine. You might recognize a lot of people on the screen, and there's a lot of good advice mixed in with some confusion. The biggest part of the confusion is most people don't realize that there are two different paths. And especially if you hear anyone talk About SEO on YouTube or keywords on YouTube, no one's talking about it. Right.

In fact, if you combine all these. I just. Let's narrow it down to Darrell and myself. Like, all those people are mostly preaching Derral Eve's, which. The goal is to create a channel for entertainment. The goal is to get as many views as possible and to turn that into ad revenue and sponsorships. And you know, what I mentioned is our goal with the LEAF strategy is to leverage this for your business, leverage this for. For lead generation.

What else can I emphasize? You'll hear a lot of people in this realm talk about, when they talk about search, they'll say things like, oh, don't focus on search. Well, that's true if you're following a path of going viral. Let me share a story. This will help. So, because I've been a part of Darrel's inner circle, I've spoken on his stages as well. I had a video that I made called why I Hire People in the Philippines. And that video is great for this audience. It's great for my audience on YouTube.

But it was loved even more by people in the Philippines who loved that I was talking about their country and a lot of them were hoping I would hire them. Well, that over time, I fed it right. I saw this video take off. So I made more videos about the Philippines, and that first video ended up getting a million and a half views. I added several tens of thousands of subscribers to my Nate Woodbury YouTube channel. Well, when I would post a video about YouTube strategy, guess what happened? Nobody watched it. Or that big new group of subscribers, they didn't like it. And so the YouTube algorithm is saying, Nate, don't make content about YouTube strategy.