I think Brene Brown says that we are all authentic. We are just either choosing to display that in the world or not. And I guess back to that honest compliment, I don't really see an alternative to being authentic. The story that you were referring to about the only kid wearing woolens at primary school, my mother sent me to my mother is a real personality and she's had a massive influence on me. And when I was a kid, she just never gave a shit about fitting in and she sent me to kindergarten in a woollen jumper. Everybody else has got, like, the pullovers and that was the least of it. There was so much other things. There was like, the apples. Everybody had chips and Muslim bars. We weren't allowed chips and Muslim bars. And she always said to me over and over again my whole childhood, don't let them put you in a box, Brook. Don't let them pigeonhole you. Keep them guessing. Don't try and fit in. Like it's the worst thing you can do, is try and fit in. So I had that very positive influence and I never really tried. And it's not always been roses. Sometimes I feel intensely lonely, but when I'm putting marketing out there onto the Internet, when I'm sharing stuff and especially stuff I feel nervous about, especially stuff where I'm like my hands kind of shaking and I'm like, how will people perceive this? How will they receive this? I always have a good response. I've always had a great response because the people that matter love it and they email me and they say, thank you. Thank you for putting this out there, because I thought I was the only weirdo that had this experience and I'm so glad and grateful to find out I'm not alone. And I've had a similar thing when I'm feeling like I'm the only weirdo that's going, why does everybody think this is good when it's clearly shit. And then one other person on the Internet gives me language or backs up my argument or gives me nuance or helps me understand my own thinking better. I'm so grateful for that. I'm so appreciative. And when I go on Instagram, I don't feel bad. I feel smarter, I feel challenged, I feel excited. I'm surrounded by interesting company because I've gone out of my way to curate that and to find people, to follow threads, to follow people and see who they're interacting with and understand what their ideas are. And you said something in your question. You said, how do we show up and how do we show our work? And I think this is a big piece of it because we've been talking about the falseness of it all and the display and the performance. And I think we fall down where we think we have to have the lifestyle, and the lifestyle is the marketing. I just need to photograph myself in a coffee shop, or here's me in Paris, or here's me walking around. The amount of people, when you find the back stories, when you understand the actual details, people hire airbnbs. They go to hotels to take photos, to post it on social media. That's weird. You don't have to sell your lifestyle. Your lifestyle is not on display. And if you think you do well, of course you think you do, because that's what everybody teaches you. That's what you see. That's the culture of Instagram is like the female empowerment lifestyle brand. Female lifestyle empowerment brand, which is what Kelly Deals calls it. When you lead with your work, when you lead with your ideas, and when you I like to think of myself not as a marketer, but as a journalist. And the journalist says the thing that's unpopular, the journalist speaks truths to power. And, yeah, maybe my business. Absolutely. Definitely my business is not going to be as big. Absolutely. Definitely. I'm not going to make as much money. I don't give a flying shit. I really don't. Because it's more important that I feel good about myself and that I feel like I'm excited by my work and excited by my ideas than making another 100 superficial friendships online. And I think that we have this weird idea. We look at other people and we go, all right, okay. So my life started when I started my business, and if the details of my background aren't relevant, I'm just going to edit them out and I'm going to make it palatable and easy to understand and really clean and consistent. That's not a human life.