"Importance of Simplicity in Effective Communication: They want something easy. They want it simplified. So using simple words, it was using simple sentences and just simplifying the entire message so people could understand. So I think that's one of the biggest things."

"Psychology and Incentives in Encouraging Desired Actions: And then also just understanding psychology and understanding what's the incentive for the person to read or take an action on something. So if there isn't a benefit or you're not solving a pain point, then, like, really, what's the motivation for people?"

"Identifying Audience's Pain Points to Enhance Engagement: And again, like, that comes back to me at the start where I wasn't solving pain points or I wasn't moving people toward a desired outcome, and so there was no incentive to follow me, no incentive to consume my content. And then when I made that pivot, that's when it started falling into place. That's something I've noticed with all my clients."

"Successful Thread Structure for Writing: And I noticed there was a simple pattern I followed subconsciously where it would be, maybe a step by step thread. And then in each step, I would say what the step was, why the audience should care, why it's relevant to them, and then I would explain how to do it, and I would do it really succinctly in under 280 characters for each one. And what that does, at least my theory, is that it just hits on all the elements someone needs to understand. Okay, what is going on? Why should I even care? Oh, that's how I do it. And when you understand what's going on and how to do it, it's valuable because you can go out and apply it."

"The Essence of Ghostwriting: So, ghostwriting, put simply, is you're pretending to be people on the Internet with the aims of getting them more followers, more leads, or more sales. That's simply it. At the end of the day, you're just pretending to be someone else with the helps of getting them some kind of benefit."

"Outsourcing Content Creation in Business: I think, like some people are just more business oriented and they have no desire to create content or they, they're just ass at it and, you know, it's gonna take a long, long time for them. At the end of the day, what I've noticed, a lot of business owners, they just want to make money and they just see content as a way to get more leads, and that's totally fine. I think it's a very good idea to get a ghostwriter, to be honest, if that's not something you want to learn, because you're just going to hate it, you're not going to enjoy it, and you're just going to take away from what you are good at, what you do enjoy."

"Choosing the Right Ghostwriter: I would look for somebody with a, at least maybe a thousand or 2000 followers. I would also look at how professional they are on the call. You want to look for someone that has a process, some kind of system, they know what they're talking about and they're walking you through why they do stuff. And any good ghostwriter, they're going to sit down with you for one session every month and just interview for probably one to 3 hours. That way they're getting content from you. They can hear your voice, understand how you speak, and get your experiences, your stories."

"Effective Social Media Marketing: So what I'll do is I will get, I'll get a link to that post, I'll put it in my airtable, and I'll get my va to turn it into a Twitter screenshot, and then I will write a caption, a longer form caption that gives more context to that post. So if I say, here's five tips on growing your personal brand, and they're just a listicle, while in the caption that it goes along with that picture, I would, I would expand upon it. So maybe do the what, why, how that we referenced earlier, so I could take that, that picture, post it on Instagram. In the caption, I have the expanded version, and I can also post that same thing on LinkedIn because it's pretty much the same format image with a caption. And then I'll have a CTA. I'll have different CTA's for LinkedIn and Instagram."

"Strategy for Successful Content Creation: So I'll say, hey, this is my target audience, and I'll give it a ton of data on my target audience. And then I'll say, this is my offer, and I'll give it information on my offer and it'll say, what are the main, give me the top 50 main objections someone would have that would prevent them from buying my offer. And it's going to spit out a ton of different objections. And then you just create content handling those. You tell it in stories, different ways of handling it, but stuff like that. I also like thinking about what are the main failures, what are the main wins, what are personal stories that have changed my beliefs on things, just stuff like that."

"The Power of Vulnerability in Content Creation: You know, there's things that happen in your life where it changed your perspective on things, it changed how you, you do things. And usually that's the more relatable stuff when you talk about the small things because people can relate to that more. But I think the biggest thing is sharing vulnerability and sharing, this is the hardest one, but sharing what you're afraid of, what you feel like you don't measure up to, what you're scared to post. That's the stuff that really connects with people because everyone's trying to flex and show, look at me, we go by Lambo and Rolex and stuff like that."

"Trust Building and Pricing in Sales Strategy": "So a lot of people, they don't want to buy a five seven k package for coaching because they just, they haven't established that trust yet. But if they go from zero to a lower ticket purchase and they get to know me and understand, oh, he actually knows what he's talking about then making the leap from say dollar 400 to dollar five k is lot easier than going zero to five k. So building a low ticket community and then I'll probably build out a evergreen low ticket or evergreen coaching program that's mid ticket high ticket and then I'll have a one on one offer that'll be higher high ticket."

"Content Marketing Strategy: With content for anybody, I would think about how do I funnel the content? I have to a longer form conversion mechanism, whether that's a newsletter or some kind of lead magnet or YouTube. I always think of like time under attention. If someone consumes a three second tweet, it's like, okay, but someone consumes a ten minute YouTube video, you're taking up more real estate in their mind, and you're nurturing that relationship way more because they can see and hear you. And that's the stuff that converts way better, is long form. So I'm always thinking about how can I convert my short form content to long form and ideally get them on my newsletter so they can have a direct line of access?"