Welcome to uploading the podcast, where we take you behind the wheel with the world's best creators, marketers, and professionals who have cracked the code on how to profit through content. You'll learn the ins and outs of content strategy, creation, production, distribution, growth platforms, tools, and more. If you haven't already, be sure to join Cas Magic, the all in one content workspace for professionals. We'll be sending out tips from our shows in our weekly newsletter, and we've also got a slack community of over a thousand creators, so make sure to drop in and say hello. And now get ready for the show. Welcome to today's episode of Uploading, and today we're chatting with Dakota Robertson, who is a content creator with over 550,000 followers across all his social media channels. And he is also the founder of Growth Ghost, where he helps creators and businesses, business owners monetize their personal brands. So in today's episode, we're going to be chatting about the viral framework he uses to go viral on social media, how to build a killer personal brand, and some of the best content strategies for 2024.

So I guess without any further ado, Dakota, I'll let you kick us off. Why don't you just tell us a little bit about your background and how you kind of got started as a creator?

Yeah, so I was deep into the crypto scene. I was a crypto degenerate, as people would put it. And I was scrolling on Twitter. I came across some dude promoting his Twitter growth course one day, and I was like, oh, that seems interesting. Tried different stuff in the past with side hustles. Never, none of them panned out. So I was like, screw it, I'll give this a go. Ended up not doing so well at the start, but I kept going.

I was determined. And the more I was in the Twitter scene, the more I got introduced to different entrepreneurs, creators. It really helped me see the potential in the creator economy. So I did what any logical person would do. I dropped out of college halfway through, and I quit my job at Domino's and went all in with no idea what I was doing. And along the way, just learned stuff, figured it out and started getting traction with my Twitter. Eventually offered ghostwriting social media, Ghost writing to people to grow their accounts on there, grew that agency up, and then eventually pivoted to different social media platforms by applying the first principles I learned.

So, yeah, why don't we talk a little bit about content, right? Like you said, you were just getting started. You kind of found this thing about copywriting, wanted to get started on social. What were some of the topics that you started to cover and started to talk about?

So the first thing I tried and failed miserably at Washington, just talking about broad topics, about self improvement, about philosophy, the gym, whatever. I was all over the place. And I quickly learned that it wasn't a viable strategy because after three months, I only grew to 750 followers. And what the big pivot was for me was when an account that was new, they were growing by hundreds of followers every week, and they grew to 1000 followers within one month. So I thought to myself, this person knows something I don't. Got on a call with him. He was gracious enough to give me all his info and basically run me through what he learned. And he said he was in the same position as me a year ago, just talking about broad self improvement stuff and didn't work out.

So he quit, went on to study copywriting, build a business, came back a year later, but this time he was teaching copywriting, giving tips about what he was learning. And that's when it really clicked for me. Oh, this person's valued because he's giving value to people, and the way he's giving value is he's solving problems and teaching people something useful. And that's when it kind of clicked for me. Okay, I got to teach an actionable skill. I got to learn an actionable skill, teach what I'm learning. And that's when I found writing. I was always into writing in high school, in elementary school, I excelled at it, but I wasn't too, too interested in it because of the topics.

But yeah, I got into writing. I was obsessed with studying it, started teaching what I was learning on the timeline on a new account. And whereas before it took me three months to get to 750 followers, took me 40 days to get to 1000 followers. And yeah, eventually I gained more experience in different domains. So as I was growing my experience with social media, well, that expanded my topics. And I was talking about writing, social media growth. And then I started progressing in business and talked, started talking more about marketing and business and then more, so personal brand and then it kind of stowed all from there.

Yeah, I think that's a really cool point because a lot of people were thinking about their content. One of the things you have to do is you just have to start going, right? And once you start going and you see something that's working, that gives you a new topic to talk about, and then you can branch out from there. So even if you're just getting started in your content creation, journey. It's like you got to try things. And even in your case, you're like, okay, I tried the wellness stuff, the philosophy stuff, and it wasn't quite clicking. And then when you figured out you want to provide value, that's where you started to see stuff take off. So I'd love, if we can, what are some of those first lessons in copywriting that you started to learn? Like, what did you notice that started to work from your original sort of writings?

The biggest thing was simplifying. So school teaches us, oh, write this in 2000 words minimum, or you're going to get an f. But with social media or business, it's like, simplify this in 100 words or I'm scrolling onto the next piece of content. So that's why I really like Twitter, because it forced you to simplify your thoughts in under 280 characters. And when you get really good at that, you know how to simplify concepts. Really just the bare minimum. You're just conveying ideas because the more friction you add to your ideas in your writing, the less receptive people are because it's more effort they have to expend. And people don't want to expend effort.

They want something easy. They want it simplified. So using simple words, it was using simple sentences and just simplifying the entire message so people could understand. So I think that's one of the biggest things. And then also just understanding psychology and understanding what's the incentive for the person to read or take an action on something. So if there isn't a benefit or you're not solving a pain point, then, like, really, what, what's the, what's the motivation for people? And again, like, that comes back to me at the start where I wasn't solving pain points or I wasn't moving people toward a desired outcome, and so there was no incentive to follow me, no incentive to consume my content. And then when I made that pivot, that's when it started falling into place. That's something I've noticed with all my clients.

Like, the ones that succeed are the ones that have an actionable skill and that actually help people. Like, their status is elevated based on the how useful they are.

Yeah, I think that's also a really important point, and it's all about, like, the value that you're providing. But also, like you said, the psychology aspect is super important how you package that. Right? So I'd love to, like, double click on the psychology portion of it. What makes, what makes for a compelling hook or a compelling way from a psychological perspective of getting people into wanting to get into your content. Right? Because there's so much content on, whether it's Twitter, LinkedIn, et cetera. There's so many pieces of content. And even me, when I find myself, like, scrolling through Twitter, sometimes I'll find myself, like, reading an entire, like, super long tweet. And then I'm kind of.

I look up for a second, I'm like, wait, why am I reading this tweet versus all the other ones, when maybe there's. Maybe there's more value in some other tweets, but if you don't catch the attention of the reader, you know, someone might just scroll right by it and the algorithm won't pick it up.

Yeah, I think there's two big parts. There's relevance. There's curiosity. So let's touch on relevance. So the only reason we really consume content or the reason we buy stuff is because we think it's going to benefit us or help us solve a pain point. There's something there where we think we will get value from it, and there's nothing more valuable to people than solving their pain points. I like to use the analogy. Like, imagine youre in a desert and you have no water.

It's scorching hot. You. You've been walking for days, and then someone has a little water bottle. How much would you pay for that? You probably empty your entire bank account, opposed to, if you're just walking on the street, you're not thirsty, you're fine. It's like, you probably won't even buy it. The only difference is the context of the pain you're in. So something is showing. Hey, like, I can solve this pain point for you, then it's gonna be more relevant to the person.

Or if someone has this big desire to get something done, they're gonna be more. More prone to consume it. So I was thinking about, how can I make it as relevant as possible to the person? And that can be calling out the pain point, calling the desired outcome, calling out the person is another big one. And just saying, hey, this is for you. It's like, again, like, if you're in a crowded. If someone's like, hey, everybody, like, what are the chances you. You go look at them? But if they're like, hey, you, dakota. Hey, you, blaine, you're gonna look like, what? And then, you know, that touches on curiosity as well.

Curiosity is. That's a. It's a harder one to learn, but if you can kind of open a loop in the mind of the reader, or the watcher, then that's a powerful one. Like, you think of your favorite tv show, maybe house of cards or whatever. They usually end the episode with an open loop, and they make you think, oh, like, what the hell is gonna happen? And they make you watch the next episode, and they open a loop on that one, and then that's how you get those binge, those binge sessions on Netflix.

Yeah, I like that as a comp, too. And if you're, if you've ever watched tv, right. The entire way they structure shows is to optimized for the advertisements in between. So you're not going to be able to retain someone's attention through an entire advertisement if you don't hook them with a loop. So I think that's a really good sort of comp in terms of thinking about driving curiosity. Right? Like, the reason people stick around and watch the show is because, you know, open loop. They're curious, they stick around, they watch the show, and it's, it's the same thing in social, where, you know, whether it's the writer, whether it's a content piece that you're presenting, by striking on that curiosity, you're going to get people in it. So the next question I have that's kind of related to what we were just talking about is it goes back to frameworks, right? You have a framework named the what, why? How framework.

Could you explain that and how it works?

Yeah. So when I was ghostwriting for clients and writing for myself, these threads, I was looking at the most successful threads, the ones that popped off the most. And I was trying to find what the pattern was among all of them. And I was going through them, and I noticed there was a simple pattern I followed subconsciously where it would be, maybe a step by step thread. And then in each step, I would say what the step was, why the audience should care, why it's relevant to them, and then I would explain how to do it, and I would do it really succinctly in under 280 characters for each one. And what that does, at least my theory, is that it just hits on all the elements someone needs to understand. Okay, what is going on? Why should I even care? Oh, that's how I do it. And when you understand what's going on and how to do it, it's valuable because you can go out and apply it.

Because a lot of people creating content is very fluff. Like, if I say, hey, you're fat, it's like, oh, geez, thanks. That's not useful. It was like hey, you're fat. And here's what you can do about it. I mean, it's a bit, it's a bit better, but it's valuable to people because like, oh, I can actually use this. So I noticed with each step was, what, why? How? What? Why? How? What? Why? How? And it was just creating this, this value where people would like the tweet in the thread but they would also retweet it. And when they retweeted that a tweet in the thread, it would show on someone else's timeline.

And when it shows on someone else's timeline by saying what, why? How? It could be a standalone tweet. So it makes sense whether they see it as part of a thread or not. But then that gets engagement. People click on that thread or, sorry, that, that tweet in the thread and then they, oh, see, it's, it's part of a thread and they go through that thread and it's the same flywheel wherever people go through, oh, find a step. They really resonate with. Retweet that goes on a timeline, brings more people in and then same, same thing. That's what made a lot of the threads. I go super, super viral and just get a lot of followers for clients and myself.

Yeah, that, that actually reminds me of, I know Alex Formosi has a three step thing in his content strategy. I forgot it. But I know there's the hook, there's getting people to like pay attention to it and then there's actually delivering on the promise of what the content piece, like promised from the outset. Right. And that's kind of what you're alluding to when you have the what, why, how? By providing the how, you've given someone a valuable piece of content and that's going to make that person, when they hit the end of it, it's going to basically open up that loop in their head that's like, wait a minute, this was super valuable. Like they gave me what they promised they were going to give me. It hooked my attention. Now I want to save that.

Now I want to share it. Now I want to retweet it because it was like a really great piece of content. So I think you can look at it from whatever strategy point of view you want. But like when you just think about what, why, how, when you provide the how, people are like, oh, that's really helpful, that's a useful piece of content. And here's something that, you know, I can share it, I can save it and that's the type of stuff that will kind of really help you blow up. My next question is related to, you know, kind of what you just were talking about in terms of ghost writing. How does it work? You said you've had a ghostwriting agency. Would you recommend people? Is it a route people should go down? Should they try it, or should they do it themselves? What have you seen work? And how do you think about ghostwriting in today's day and age?

So, ghostwriting, put simply, is you're pretending to be people on the Internet with the aims of getting them more followers, more leads, or more sales. That's simply it. And you either do that with writing tweets or writing emails or writing scripts. At the end of the day, you're just pretending to be someone else with the helps of getting them some kind of benefit. So for me, I was a social media ghostwriter, and yeah, I'd write the content and the dopes of getting them more followers, mainly, but sometimes more leads. But, yeah, I think it's a great stepping stone for many people. For me, it really helped me understand the first principles of social media, brand and content writing, and then it was applicable to my own brand. So I got to learn and get paid decent for it.

The big thing I see, though, that many people screw up is they don't know how to grow their own social media first, at least, you know, by a decent amount. And then they, they expect to be able to do it for somebody else. So someone, when someone joins my cohort, we don't even go over ghostwriting until the second month. The first month is like, here's how you grow your own social media. Because when you understand how to grow your own social media, you can apply that to somebody else. Like, this is the first principles, right? So I think it's a, it's a great avenue. I think there, there is the skill you have to learn of growing your own social media first. But once you learn it, it's, it's pretty applicable to doing it for somebody else.

Yeah. And on the flip side of that, Dakota, I think there's a lot of people who consider, like, employing a ghostwriter, right? Because they're like, you know, content's hard, it's time consuming. I could go out and figure it out myself, but maybe let me just outsource it to a ghostwriter. So for those type of people, like, do you recommend, you know, just saying, hey, content's hard work, and you've just got to go in, figure it out, like, deal with it, because you'll, you know, if you fully outsource it, right, you're almost, you're outsourcing one of the things that's unique to you. If that ghost writer decides to leave you, it's like, oh, wait a minute, now I have to find another ghostwriter. And we need to like catch all the way up from square one. So if you're in the position where you're the creator and you're evaluating between creating content yourself or employing a ghostwriter, how do you, how do you make that decision?

I mean, it depends on your, your zone of genius. I think, like some people are just more business oriented and they have no desire to create content or they, they're just ass at it and, you know, it's gonna take a long, long time for them. And, you know, at the end of the day, what I've noticed, a lot of business owners, they just want to make money and they just see content as a way to get more leads, and that's totally fine, but the law, these people don't want to do it. They want to focus on building their business. They're busy, they got, you know, they got shit to do. They want to spend time with their family and friends, whatever. They don't want to write content. So I think, I think it's very, I think it's a very good idea to get a ghostwriter, to be honest, if that's not something you want to learn, because you're just going to hate it, you're not going to enjoy it, and you're just going to take away from what you are good at, what you do enjoy.

So when it comes to finding a good ghostwriter, I mean, one, if it's social media, they should be able to grow their own social media at least. You know, I would look for somebody with a, at least maybe a thousand or 2000 followers. I would also look at how professional they are on the call. A lot of these ghost drivers are create content and whatever, but you want to look for someone that has a process, some kind of system, they know what they're talking about and they're walking you through why they do stuff. And they actually take time to ask you questions about your brand, where you're looking to go. And any good ghostwriter, they're going to sit down with you for one session every month and just interview for probably one to 3 hours. That way they're getting content from you. They can hear your voice, understand how you speak, and get your experiences, your stories.

And all they're pretty much doing is they're transcriber they're taking what you say, and they're just writing it in a way that is appealing on social media, where maybe they change the looks and stuff like that, but at the end of the day, it's still you. They're just doing the writing for you, and they're, they're helping you ideate, they're guiding the interview so they can get the content that works best for you and your brand.

Yeah, I think that's a really important distinction, too. Like how important it is in that process of having someone who can probe and ask the right questions and have all that context assembled so that they can go and put it in the formats that really resonate on social media. So I think that's a really good call out. Moving forward, I want to talk to you about your workflow. Right. Why don't you share with us, like, what platforms are you on? How much time a week do you spend creating for those platforms? And what is your typical day to day workflow look like when it comes to content?

Yeah. So this is something I've been working on a lot for the past year because I'm on Twitter, I'm on LinkedIn, I'm on threads, I'm on YouTube, and I feel like there's one more that I'm missing. Oh, Instagram. So I'm on all of those five platforms. I'm creating content for every single one pretty much every day. So the way I look at it is like, how can I create once and publish many times? So for me, my workflow is post three tweets a day, and I look at all the tweets that I can turn into a longer form piece of content. So let's say I have a post, you know, here's the five tips on growing a personal brand. 12345.

It's a tweet. So what I'll do is I will get, I'll get a link to that post, I'll put it in my airtable, and I'll get my va to turn it into a Twitter screenshot, and then I will write a caption, a longer form caption that gives more context to that post. So if I say, here's five tips on growing your personal brand, and they're just a listicle, while in the caption that it goes along with that picture, I would, I would expand upon it. So maybe do the what, why, how that we referenced earlier, so I could take that, that picture, post it on Instagram. In the caption, I have the expanded version, and I can also post that same thing on LinkedIn because it's pretty much the same format image with a caption. And then I'll have a CTA. I'll have different CTA's for LinkedIn and Instagram. One's like dm me or comment the word xyz and I'll send a link to a lead magnet on LinkedIn.

I'll say, hey, click here to get a lead magnet, whatever. And then my tweets, all those tweets get repurposed on threads of on the threads app. And my va does that. And then, oh, also with the image, post with the caption. That also goes on YouTube as like a community. I forget the name of it, but it's also the same format. My newsletter, I will repurpose that into a YouTube script and then use that. And if I really wanted to go art, I could get someone to clip up my YouTube videos and post that at short firm.

I don't do that. And then there's a while I was doing reels where I would take longer form tweets and then use that as my script for my reels. But I stopped doing that recently. Just was too much work for me. But yeah, I'm posting like a lot of content, so I had to develop these systems. But it's all an airtable, it's all organized. And I post very much every day. In terms of how long I spend every week, I'd say anywhere between six to 12 hours a week.

I would say writing content depends if I'm going hard on YouTube or with the newsletters, but yeah, I'd say six to twelve.

And how do you come up with ideas? When you're sitting down, you're like, okay, here's the stuff that I'm going to cover for a week. What's your ideation process look like?

Yeah. So for me it's fairly easy because I've been writing so long, but I'll just think about what are the stuff? What's the stuff that I believe? And I'll just write it in a tweet format. Because all the tweets, they may look like platitudes, but for me, they're just short tidbits of experience for me. So another thing I do that's very useful that props to Kieran drew. That's where I got the idea. But I'll look at someone else's content. If it says reading changed my life, someone else posts that, I'll look at that and I'll think, okay, what does this mean? To me, what's my experience with reading? And then that'll spark a ton of ideas. If you want something more tactical, though, what I like to do is use chat bt to prompt me, not to write my content, but to prompt me.

So I'll say, hey, this is my target audience, and I'll give it a ton of data on my target audience. And then I'll say, this is my offer, and I'll give it information on my offer and it'll say, what are the main, give me the top 50 main objections someone would have that would prevent them from buying my offer. And it's going to spit out a ton of different objections. And then you just create content handling those. You tell it in stories, different ways of handling it, but stuff like that. I also like thinking about what are the main failures, what are the main wins, what are personal stories that have changed my beliefs on things, just stuff like that. And creating content around that. Because it's not just about sharing tactical stuff, but it's also sharing about sharing who you are.

Because when someone relates to you or they aspire to be like you, you can talk about anything and they're gonna engage with it, they're gonna buy your stuff, they're gonna relate to you on some level. I find a lot of people in business, they're so focused on, you know, giving value and actionable stuff, and they totally neglect the personal side of things. So I think there should be more of a focus on personal stories, worldviews, and opinions, even if it's polarizing, because that's the stuff that's gonna make people love you, even if it means other people hate you.

Okay, so I really like this. And this is something I think about a lot, right? When you, especially when you see content on, like, Twitter or LinkedIn, sure, you've got people who are just creating, like, pure value based content, but like you said, when you create that personal sort of connection, people all like. It's almost like now that you've built out your personal authority on these matters, I'm sure some of the topics that originally weren't hitting for you when you were starting from zero followers, like, you could write threads about, like, philosophy or wellness, and I'm sure they'd hit a lot farther because now you've got the personal buy in. So for a creator who's just starting out and creating, how do you balance between the two? Do you, is there like, a typical mix you would use, or do you just kind of say, hey, just make sure you're putting out personal content or, you know, how does someone who maybe isn't so used to sharing things that are like, personal and are more just like tactical, how do you, how do you break through? And what are some easy ways to create that, you know, transparent relationship with your, with your audience?

I think the easiest way is to shift the content from how to, to how I. So this is how I learned this or this is something I'm working on or this is a lesson I learned recently. And just talking about yourself and your life also posting pictures. Like for me, I like to post pictures of me at the gym. Like, didn't feel like doing bulgarian split squats, so I am doing bulgarian split squats. Like, stuff like that just adds more humanity to your, your life and your account. And I don't expect that stuff to get high engagement or go viral, anything, but it just gives a peek into my life. And that's something that's missing from many people.

I look at content, it's just copy paste creators, they're just saying the same stuff and they could be replaced. So doing that, also just thinking about what are the transformations you've went through in your life? You know, there's everyone, everyone listening to this have had some kind of transformation. Doesn't have to be any crazy stuff like zero to a million or obese to fit, but, you know, there's things that happen in your life where it changed your perspective on things, it changed how you, you do things. And usually that's the more relatable stuff when you talk about the small things because people can relate to that more. So just looking at what are the transformations. But I think the biggest thing is sharing vulnerability and sharing, this is the hardest one, but sharing what you're afraid of, what you feel like you don't measure up to, what you're scared to post. That's the stuff that really connects with people because everyone's trying to flex and show, look at me, we go by Lambo and Rolex and stuff like that. You know, that's cool.

But what's really cool is when you can show people, hey, I don't got this all figured out and this is what I'm doing to try to overcome it. And I think a lot of people, you get, you can go on the other side and be a complete victim. Like, oh, everything's bad. Like, oh, it's like, shut up. You sound super whiny, but if you show, hey, this is something I struggle with, but this is something I'm working on and trying to overcome. That's inspirational. And that is the content. Hands down.

That's the content. When I post that, that's the stuff that connects and that's the stuff that gets me people dming me. And I don't do that to try to get sales, but it's just cool to share because you. Part of the coolest thing about having a brand is you can enact change in other people. Hey, cool. Yeah, I do this to make money. Not like post that content, but like build a brand to make money. But if you can have a platform to share lessons like that and create change other people, that's fucking cool too, right? So I really encourage people to share their vulnerabilities.

Yeah, I think that's a really great call out as well. You see it when people are not just sharing the wins, but also sharing the challenges. Like that's, you know, any hero, the hero's journey, right? It's like, what, what are you going to have to overcome to, like, win in the end and, like, sharing that part of the story, a lot of times gets overlooked, but, like, when you're going through a problem, when you're facing a roadblock, like, a lot of times that's great content and you can be vulnerable and you can share that. You don't always have to have all the answers. So, Dakota, as we kind of come towards the end here, the last question I wanted to talk to you about is what you had just mentioned about your business, your offer. And there's a lot of people who are listening this, who, you know, have they want to create content because they want to grow their business and they have some sort of offer. So how, first, why don't you give us a breakdown of, like, what your funnel sort of looks like and what your offer is and how you use your business to generate income. Right.

And then maybe we can talk about for other people who are trying to do the same, what are some best practices for, you know, making sure their content aligns with their offer and what they're trying to and how they're trying to grow their business.

Yeah. Yeah. So for me, the main way I've been making money for the past year would be cohorts. And cohorts are great. I mean, the only downside is like, I'll make a ton of money, and then once the cohort's done, it's like, it's just down. And then make a ton of money and up and down. This is, like, really volatile, which I don't like. So I've been working on building out a lower ticket community offer.

And essentially that's going to be a stepping stone also to the higher ticket stuff. So a lot of people, they don't want to buy a five seven k package for coaching because they just, they haven't established that trust yet. But if they go from zero to a lower ticket purchase and they get to know me and understand, oh, he actually knows. He's talking about then making the leap from say dollar 400 to dollar five k is lot easier than going zero to five k. So building a low ticket community and then I'll probably build out a evergreen low ticket or evergreen coaching program that's mid ticket high ticket and then I'll have a one on one offer that'll be higher high ticket. But yeah, right now it's just building up the waitlist for that low ticket community. And I've been funneling all my content to my email course, which is free. That's very valuable, just delivers a ton of value.

And then I prompt people to get on the waitlist with my newsletter, building up a bunch of hype. And then when I launch the low ticket community, I'll just have a ton of demand, get a bunch of people in and then try to upsell people to a coaching program that's higher ticket. So that's the way I'm thinking about it. With content for anybody, I would think about how do I funnel the content? I have to a longer form conversion mechanism, whether that's a newsletter or some kind of lead magnet or YouTube. I always think of like time under attention. If someone consumes a three second tweet, it's like, okay, but someone consumes a ten minute YouTube video, you're taking up more real estate in their mind, and you're nurturing that relationship way more because they can see and hear you. And that's the stuff that converts way better, is long form. So I'm always thinking about how can I convert my short form content to long form and ideally get them on my newsletter so they can have a direct line of access?

Well, I think that makes a ton of sense. And I like how you break down not only just thinking about the funnel where you've got content as your top of funnel, you can funnel that into your community and then your offers kind of stack up and up from there, but also like thinking about even subtle things like content formats. Like you said, what's the inherent value of short form versus long form? Like, there it is, right? It's like why you know someone, if they're just looking at the metrics of something might be, like, I write, like, a super long tweet thread. When I can just write a single, you know, 240 character tweet. They get the same amount of impressions. But, like, basically what I'm hearing is those impressions are created differently because if you're looking at it from the lens of time under attention, you know, when someone spends longer with you, you're developing more trust, which helps you move them further down the funnel. Um, so, Dakota, I want to thank you for coming on. We covered a lot.

Um, you dropped a bunch of fire in terms of best strategies and workflows for creating and succeeding, uh, with content for any of our listeners who want to connect with you, want to find out more about the community, want to follow you online. Uh, why don't you shout out your socials? I know. I know you've got a bunch of platforms, but why don't you shout them out of.

Yeah, if you just search up Dakota Robertson and you find the person with the blue tick, you'll find me. And then I would suggest getting on my newsletter. And then if you want to get on the waitlist, you can. But I got a super valuable free course that shows you how to build your personal brand and. Yeah, sweet.

Well, we'll link it in the show notes. Thanks so much for coming on uploading.

Hell, yeah. Thank you, brother. Appreciate.