Test Space - #1: #22 - The Art of Going Viral: Content Lessons From Dakota Robertson, Founder of Growth Ghost

Test Space #1 #22 - The Art of Going Viral: Content Lessons From Dakota Robertson, Founder of Growth Ghost

Speaker A 00:00:02 - 00:01:04

Welcome to uploading the podcast, where we take you behind the wheel with the world's best creators, marketers, and professionals who have cracked the code on how to profit through content. You'll learn the ins and outs of content strategy, creation, production, distribution, growth platforms, tools, and more. If you haven't already, be sure to join Cas Magic, the all in one content workspace for professionals. We'll be sending out tips from our shows in our weekly newsletter, and we've also got a slack community of over a thousand creators, so make sure to drop in and say hello. And now get ready for the show. Welcome to today's episode of Uploading, and today we're chatting with Dakota Robertson, who is a content creator with over 550,000 followers across all his social media channels. And he is also the founder of Growth Ghost, where he helps creators and businesses, business owners monetize their personal brands. So in today's episode, we're going to be chatting about the viral framework he uses to go viral on social media, how to build a killer personal brand, and some of the best content strategies for 2024.

Speaker A 00:01:04 - 00:01:12

So I guess without any further ado, Dakota, I'll let you kick us off. Why don't you just tell us a little bit about your background and how you kind of got started as a creator?

Speaker B 00:01:12 - 00:01:39

Yeah, so I was deep into the crypto scene. I was a crypto degenerate, as people would put it. And I was scrolling on Twitter. I came across some dude promoting his Twitter growth course one day, and I was like, oh, that seems interesting. Tried different stuff in the past with side hustles. Never, none of them panned out. So I was like, screw it, I'll give this a go. Ended up not doing so well at the start, but I kept going.

Speaker B 00:01:39 - 00:02:21

I was determined. And the more I was in the Twitter scene, the more I got introduced to different entrepreneurs, creators. It really helped me see the potential in the creator economy. So I did what any logical person would do. I dropped out of college halfway through, and I quit my job at Domino's and went all in with no idea what I was doing. And along the way, just learned stuff, figured it out and started getting traction with my Twitter. Eventually offered ghostwriting social media, Ghost writing to people to grow their accounts on there, grew that agency up, and then eventually pivoted to different social media platforms by applying the first principles I learned.

Speaker A 00:02:21 - 00:02:33

So, yeah, why don't we talk a little bit about content, right? Like you said, you were just getting started. You kind of found this thing about copywriting, wanted to get started on social. What were some of the topics that you started to cover and started to talk about?

Speaker B 00:02:33 - 00:03:25

So the first thing I tried and failed miserably at Washington, just talking about broad topics, about self improvement, about philosophy, the gym, whatever. I was all over the place. And I quickly learned that it wasn't a viable strategy because after three months, I only grew to 750 followers. And what the big pivot was for me was when an account that was new, they were growing by hundreds of followers every week, and they grew to 1000 followers within one month. So I thought to myself, this person knows something I don't. Got on a call with him. He was gracious enough to give me all his info and basically run me through what he learned. And he said he was in the same position as me a year ago, just talking about broad self improvement stuff and didn't work out.

Speaker B 00:03:25 - 00:04:07

So he quit, went on to study copywriting, build a business, came back a year later, but this time he was teaching copywriting, giving tips about what he was learning. And that's when it really clicked for me. Oh, this person's valued because he's giving value to people, and the way he's giving value is he's solving problems and teaching people something useful. And that's when it kind of clicked for me. Okay, I got to teach an actionable skill. I got to learn an actionable skill, teach what I'm learning. And that's when I found writing. I was always into writing in high school, in elementary school, I excelled at it, but I wasn't too, too interested in it because of the topics.

Speaker B 00:04:07 - 00:04:45

But yeah, I got into writing. I was obsessed with studying it, started teaching what I was learning on the timeline on a new account. And whereas before it took me three months to get to 750 followers, took me 40 days to get to 1000 followers. And yeah, eventually I gained more experience in different domains. So as I was growing my experience with social media, well, that expanded my topics. And I was talking about writing, social media growth. And then I started progressing in business and talked, started talking more about marketing and business and then more, so personal brand and then it kind of stowed all from there.

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