Path to Podcasting: "And somehow all paths led to podcasting. And, yeah, I've been in the industry for a couple of years now and have had a really great opportunity to be a part of sort of the entirety of the podcast life cycle and creator life cycle at HubSpot as it's been developed and have had many different roles and just had a chance to kind of soak in and and learn from so many so many people both in network and and out of network that have really sort of crafted a lot of my holistic approach to how I think about creators and and brands and just leveraging the power of podcasting."

Content Marketing Strategies: "And so what I think brands are struggling with right now is do we wanna go for reach? Do we wanna reach a larger pool of people who might not be a good fit for our product or service, but we're, you know, we have very sexy numbers in terms of the reach that we're getting? Or do we wanna focus on trust and conversion and make bets and work with sort of these smaller creators knowing that the outcome and, like, how far people down the funnel are gonna go is actually probably much higher."

Engagement Strategies in Content Creation: "So not only thinking about audiences as one person, but thinking about it as many people and trying to serve and always iterating on that I think is gonna be a really good way to continue with growth."

The Slow Burn of Podcasting: "Like, podcasting really is a slow burn. It's not like the TikToks and the YouTubes of the world."

Innovative Media Strategy in Business: "we were very early in identifying podcasting as a medium, but also really wanting to invest and kind of lead the way in the b to b creator space, which of course led to us starting the network."

The Evolution of Content Creation Networks: "Right? So when we think about traditional networks, many of them are built on revenue ad shares, so the network has an ad sales team that goes out and pitches your show and brings in, advertisers for you to work with and takes a cut of that and you're kind of at the liberty of whatever they decide is a good fit and you're really not in the driver's seat for many decisions of your show. And when we think about the network that we've built, it's very creator first. It's very education and community focused. We don't do participate in, you know, those sort of ad sales and and revenue shares. So we really wanna focus on educating and helping our shows grow in a really holistic way and also having a community."

Choosing the Right Podcast Network: "So really sitting down and thinking about, okay, what do I not have the capacity to do for my podcast or for my podcast business that I know would make a difference? That should be number 1. Number 2, what are some initiatives or marketing plays or strategies that I have that are going on that are kind of working, kind of not working, and could use the help of a team to optimize and make these work for me? And number 3, what do I want to like, what do I want help with? What would I wanna offload and be fine giving someone else and having them take full ownership of doing on my behalf?"

Navigating Creator Network Deals: "And so being able to advocate for yourself and knowing, like, what you want what you're bringing to the table, what they're bringing to the table, and what that's actually gonna look like is very important."

Evaluating Podcasts for Business Strategy: "We also think about shows in terms of what the priority for the business is, and I think this is a way that makes us a little different maybe than some networks is we have strategic priorities as, as a business."

Impact of High Production Value on YouTube Creators: "YouTube native creators have such high production value in their setups that it makes like, if you're gonna compete with people that are professional YouTubers, like, the barrier to entry is extremely, extremely, extremely high."