DTC POD - Mikey Taylor - DTC Pod Interview

1️⃣ One Sentence Summary

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Mikey Taylor discusses entrepreneurship, content creation, and real estate investment.

💼 LinkedIN - 6 Reasons Post

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Networking is EVERYTHING in entrepreneurship. Here are the six uncompromising reasons why networking can make or break your startup's success: 1. Your Network is Your Net Worth It's not just a catchy phrase. The relationships you build open doors to opportunities that money can't buy. Mikey Taylor's partnership with his community led to overwhelming support and funding for his brewery, proving the concrete value of a strong network. 2. Collaboration Over Competition Having a network means you're not alone in the trenches. Mikey found that working with friends and contacts not only provided initial support but also crucial intelligence on navigating the industry. It's about complementing each other's strengths and propelling forward together. 3. Gateways to Growth A vast network allows for greater market disruption. Mikey’s switch to an Instagram-focused marketing strategy, utilizing his network’s power for storytelling, demonstrates how important connections can be for scaling a business rapidly and effectively. 4. Real Feedback in Real-Time Who better to test your business ideas with than a network that's as invested in your success as you are? Mikey learned and adapted quickly by working closely with his community, showing the irreplaceable value of immediate and honest feedback. 5. Riding the Emotional Roller Coaster The highs and lows of entrepreneurship are better navigated with a support system. Mikey Taylor’s journey, from the elation of business growth to the pains of restructuring his team, shows the emotional stability a network can provide. 6. The Power of Pivot Knowing when to make strategic shifts is crucial, and a solid network provides insights that can help guide these decisions. Mikey’s transition into real estate and politics was heavily influenced by his understanding of current trends and opportunities discussed within his network circles. TAKEAWAY: Build a formidable network; it's your strongest asset. Embrace collaborations—they're gateways to exponential growth. Lean on your community for support through the highs and lows. Use your connections to gain real-time, actionable feedback. Recognize the influence of a good network in strategic pivots. In essence, stitch your safety net out of the threads of strong relationships.

Interview Breakdown

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In this episode, we dive into the journey of Mikey Taylor, from pro skateboarder to entrepreneurial powerhouse, and the invaluable lessons he's learned from the skate park to the boardroom. He shares his experience of creating and scaling businesses and the emotional ride that comes with it. Today, we'll cover: - How Mikey Taylor's background in skateboarding influenced his approach to business - The role of storytelling and social media in disrupting an entire industry - The challenges and triumphs experienced throughout the growth and acquisition of St. Archer Brewery - Mikey's strategic involvement in local politics and how it adds another layer to his multifaceted career - Tips and routines Mikey Taylor employs for effective content creation and monetization across different platforms

🔑 7 Key Themes

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1. Transition from Sports to Business

2. Social Media Content Strategy

3. Real Estate Investment Focus

4. Emotional Aspects of Entrepreneurship

5. Political Involvement and Community Impact

6. Building and Managing Teams

7. Content Monetization Methods

💬 Keywords

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Mikey Taylor, skateboarding, entrepreneurship, business plan, raising capital, industry disruption, Instagram marketing, ambassadors, storytelling, St. Archer Brewery, Dodger Stadium acquisition, emotional roller coaster, content creation, consistency, workflow, private equity, real estate, Commune Capital, city council election, action sports, multifamily portfolio, California housing crisis, political campaign, structured content process, social media monetization, TikTok, Instagram engagement, private equity capital raising, renting vs buying, success discipline.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Mikey Taylor 00:08:48 00:08:55

Entrepreneurial Inspiration in Skateboarding: "I found out he owned, the companies he rode for, and every layer to him that was added on top of it, I thought he was cooler and cooler."

Mikey Taylor 00:10:26 00:10:32

Innovation in Action Sports: "What could we create where everyone would go, oh, my gosh, this is insane. I never thought of doing that?"

Mikey Taylor 00:15:06 00:15:23

Early Innovations in Social Media Marketing: "And he goes, what if we take our investors and move them to ambassadors? And then we build all of this content, mini documentaries on all of our ambassadors and tell their story of their view of California through their lens. And the whole thing will be launched on Instagram."

Mikey Taylor 00:21:04 00:21:06

Inspirational Business Strategies: "I'm making notes of everything that happened throughout the week... I'm making notes of it so that that next week, I can basically create a concept around that problem."

Mikey Taylor 00:32:52 00:33:25

Private Equity Real Estate Investing: "What that really means is we go out and find real estate investments that people can participate in passively. So if you guys were both like, look, I want to own real estate, but I don't want to do it, I don't want to find the project, I don't want to get the financing, I don't want to manage it, but I want money invested into it. You would find a group like ours to invest in where we do all the work, and then when done right, we pay our return out to the investors, and then our business gets to take a percentage of the profits in that."

Mikey Taylor 00:33:58 00:34:19

The Exhaustion of Traditional Fundraising: "I was for two and a half months speaking to eight people a day, and it was like, coffee, coffee, lunch, coffee, coffee, dinner, coffee, home. And I remember feeling so burnt out. I was like, there has to be a better way. This is insane that I'm still driving around meeting people, seeing if they want to invest with me. What am I doing?"

Mikey Taylor 00:35:42 00:36:17

Revitalizing American Malls: "When we first started the business, we were building out our multifamily portfolio and in 2016, what I thought was the big opportunity was all of these big malls throughout America basically going vacant. And I thought the opportunity was going to be buy these things at discount because they're basically on their deathbed, scrape them and build apartments. Or at that time I really kind of saw the trend heading towards mixed use, right. Retail below, living above, and like a true community type of area where you don't have to go anywhere if you don't want."

Mikey Taylor 00:41:11 00:41:19

Empowering Local Change: "instead of us trying to find other places that might have something that we don't, why don't we try to be a part of the change and create the things that we don't have?"

Mikey Taylor 00:46:00 00:46:07

Real Estate Investment Perspectives: "Buying a home, in my perspective, isn't really an investment at all. I think it's a forced savings account."

Mikey Taylor 00:46:14 00:46:53

Homeownership vs. Renting: "But if you're stacking the price to rent and the price to own in a lot of markets, it makes more sense to rent than buy. Right now in a lot of markets now, if you're somebody that doesn't have a business, you're not doing activities that you view will build your wealth. And a home is really going to be that one factor that's going to force you to save for your retirement. And also homeownership keeps a lot of people out of poverty for that group. Try to buy whenever you can. Who cares if home ownership is more expensive than rent? If you can afford the home, buy the home."

📚 Timestamped overview

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00:00 Learning negotiation, creators seek longer-term contracts.

08:24 Attracted to skaters who own business. Beer.

09:50 Discussing action sports led to creating beer.

14:17 In 2011, the idea of using Instagram.

15:55 Successful marketing gimmick disrupted industry and accelerated growth.

20:50 Creating content from personal experiences and relevant news.

23:20 Visiting Patrick's impressive studio, feeling inadequate.

27:29 Maximize monetization by leveraging network and community.

30:27 Expanding content across various platforms, facing challenges.

32:49 Private equity real estate firm offers investments.

35:30 Identifying opportunities in converting vacant malls.

40:53 Embracing small town roots, striving for change.

44:03 Founder discusses challenges of remote work environment.

46:07 Consider factors and goals before homeownership decision.

49:20 Value in frustration and drive for greatness.

❇️ Key topics and bullets

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### Introduction to Mikey Taylor - Professional skateboarder to business owner transition - Starting a brewery called St. Archer - Founding a private equity real estate firm, Commune Capital - Venture into local politics with city council candidacy ### Support and Development of the Brewery Business - Garnering support from various action sports communities - Challenges in developing a business with limited resources - Evolution of the team through business stages - The influence of social media marketing on industry disruption ### Growth and Sale of the Brewery - Expansion into bars, grocery stores, and stadiums - The unexpected quick acquisition of the brewery - Emotional journey of building and selling the business ### Mikey Taylor's Content Creation Workflow - Structured schedule for conceptualizing, filming, and business activities - Content balance between business, personal life, and personality insights - Inspiration sources for content - Importance of a dedicated team for content production ### Content Monetization and Platform Strategy - Long-term approach to monetization through brand ownership and company creation - Focus on TikTok for initial content creation and cross-platform repurposing - Acknowledging the shift in engagements and conversions on different social platforms ### Leveraging Social Media for Business Goals - Utilization of social media for raising capital in Commune Capital - Impacts on the growth of the firm and project development - Discussion on the challenges of operating as a founder in a remote environment ### Renting vs. Buying: A Financial Perspective - Financial considerations and variables influencing home ownership - The relationship between individual goals, business needs, and housing decisions ### Success Factors: Obsession and Discipline over Talent - Correlation between dedication to craft and achieving success - Mikey's personal experience with success in skateboarding ### Conclusion and Call to Action - Summary of insights provided by Mikey Taylor - Invitation for the audience to follow Mikey's journey on social media platforms

🎬 Reel script

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Hey everyone, this is Blaine from DTC POD and today we had the remarkable Mikey Taylor on the show. Mikey shared his journey from pro skateboarder to business mogul, revealing how community support ignited his brewery venture, St. Archer. We unpacked the emotional highs and lows of building a business, the game-changing move to Instagram marketing, and how Mikey's content strategy is driving success across all his platforms. He also touched on tackling the California housing crisis and stepping into city council politics to effect real change. Mikey's advice? Focus on your niche, build a solid team, and create content with purpose. Don't forget to check out Commune Capital and follow Mikey's ventures. Dive into the full episode for a treasure trove of entrepreneurial insights. Thanks for listening!

👩‍💻 LinkedIn post

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🎙️ New Episode Alert: DTC POD 💥 We had the incredible opportunity to sit down with Mikey Taylor - pro skateboarder turned entrepreneur - in our latest DTC Pod episode. From nail-biting board flips to boardroom deals, Mikey’s journey is nothing short of inspirational. 🛹✨ Tune in as Mikey opens up about the ups and downs of starting a brewery appealing to the action sports crowd, his venture into private equity real estate, and his unexpected path into local politics. 🍺🏘️🗳️ Here are 3 key takeaways from our talk with Mikey Taylor: - 🔄 Pivoting with Precision: Mikey’s shift from beer to buildings wasn’t by chance. He saw a niche in tackling California’s housing crisis, stressing the importance of focused strategy over following trends. - 📈 Content as Currency: Discover how Mikey mastered the art of content creation, turning social platforms into a monetization powerhouse, with a meticulously planned content calendar and a strong team behind the scenes. - 📍Home or Investment: For entrepreneurs building wealth, Mikey provides a fresh perspective on the rent vs. buy debate, underscoring that the right choice hinges on one’s goals and market conditions. Whether you're a skater, an entrepreneur, or just looking for your next listen, this episode is packed with real-world wisdom and actionable advice. 🎧 #DTCPOD #Entrepreneurship #ContentCreation #RealEstate #Investment #PodcastEpisode #MikeyTaylor #Skateboarding #Startups #BusinessStrategy #CommunityBuilding 👉 Listen now [Insert Link to Podcast] and get inspired to craft your narrative, impact your industry, and navigate your entrepreneurial path like a pro. Don’t forget to drop a comment after you tune in!

✏️ Custom Newsletter

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Subject: 🛹 From Skateboards to Startups: Don't Miss Mikey Taylor on DTC Pod!

Hey there, fellow DTC enthusiasts!

We are super stoked to bring you an incredible new episode of DTC Pod that's jam-packed with entrepreneurial spirit and rad insights. Our latest guest, Mikey Taylor, is a skateboarding legend turned serial entrepreneur, and he's about to skate right into your podcast feed with some epic stories and business savvy.

**In this episode, you’ll get to ride along as Mikey takes us through:**

- The Role of Community: Find out how Mikey Taylor and his partner harnessed the power of the skate, surf, snowboarding, and music communities to kickstart their brewing business.

- Assembling the Dream Team: Dive into the importance of building a strong initial team, the tough calls that have to be made along the way, and how these decisions can make or break your business.

- Disrupting Markets with Instagram: Get the lowdown on how Mikey shifted the marketing game to Instagram, employing ambassadors and storytelling to shake up the industry.

- The Emotional Ride of Entrepreneurship: Mikey shares the intense highs and lows of starting and growing a business, likening it to a thriller of an emotional roller coaster.

- Content Creation That Connects: Uncover the secrets behind Mikey Taylor's systematic approach to producing engaging content across various platforms while juggling multiple ventures.

**Did you know?**

Mikey Taylor not only shredded the skate parks but also hit the ballots, running (and winning!) a seat in city council. Turns out, there's more than just flip tricks up his sleeve—he's on a mission to make real changes in his community.

**Before We Wrap Up…**

We had an absolute blast hanging with Mikey Taylor in this episode, and we think you will, too. His journey from pro-skater to entrepreneur and politician is nothing short of awe-inspiring.

**Your Move!**

Don’t let this one slide by! Click to listen right now and subscribe for more DTC Pod magic. Afterward, scoot over to our Instagram for some bonus content and a glimpse behind the scenes. And, hey, if you're feeling the good vibes, why not share this episode with a pal who digs business stories with a side of kickflips?

Ride on and listen in!

Cheers,

Blaine and Ramon

DTC POD Crew

P.S. Remember, whether you're grinding rails or grinding out work hours, we're here to keep you company on the journey. Keep crushin’ it! 🛹🎧

[Listen Now]

🐦 Business Lesson Tweet Thread

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1/ Skateboarder turned entrepreneur Mikey Taylor joined us to skate through the journey of turning a passion for action sports into a disruptive business saga. 2/ Mikey's pivot from concrete ramps to craft beers was no casual kickflip. It needed a battle plan, bootstrapped from a pool of friends and connections. 3/ They lit up Instagram with riveting stories and ambassador vibes, crafting a new playbook in marketing and hitting venues like Dodger Stadium. 4/ The ride was a swift one. Just 3.5 years in, the brewery caught a buyout wave. For Mikey, it was learning to surf the unpredictable tides of business emotions. 5/ Content creation became Mikey's new grind after trading St. Archer. With a calculated time-blocked week, he dropped social media tactics that upped his game. 6/ Strategy is key, both in business and politics. Mikey's city council sprint was less about power slides, more about crafting community kickstarts. 7/ Monetizing content? Think like an investor, Mike says. Play the long game with deep focus on networks and ownership for a payoff beyond the immediate cash grab. 8/ Engagement trumps platform, with Mikey crowning Instagram as his go-to for connecting and converting. He knows the spot to nail the trick. 9/ In the remote founder realm, it's a balancing act of wealth building and lifestyle. Do you lease your ride or buy the deck? It's not a one-size-fits-all deal. 10/ It's obsession and clockwork discipline, not just raw talent, that carves the path to success. Passion, persistence, and the willingness to fall and rise define the journey. 11/ Mikey's manual of strategies, stories, and street-smart moves shared on DTC Pod could blueprint your entrepreneurial halfpipe. Tune in and drop in on the action.

🎓 Lessons Learned

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1. Entrepreneurial Community Support Embraced by skaters and musicians, Mikey's business gains widespread community backing. 2. From Concept to Enterprise Limited funds lead to structured business planning and successful capital raising endeavors. 3. Building a Strong Team Initial friends grow into professional team through adaptation and tough personnel decisions. 4. Innovative Marketing Tactics Instagram campaigns, ambassadors, and storytelling dramatically alter industry marketing practices. 5. Navigating Retail Channels Achievement: Selling beer in bars to Dodger Stadium, a remarkable retail journey. 6. Accelerated Acquisition Experience St. Archer's unexpectedly rapid acquisition offers a wealth of entrepreneurial lessons. 7. Emotional Business Journey Running a business equates to a roller coaster of emotional experiences. 8. Consistent Content Workflow Structured weekly flow ensures efficient, engaging multi-platform content creation. 9. Skate-Inspired Real Estate Using skateboarding influencer experience to address California's housing crisis strategically. 10. Politics Meets Entrepreneurship Joining city council illuminates governmental pace, requires learning to negotiate public agendas.

💎 Maxims

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Here is a list of maxims extrapolated from the concepts explored in the DTC Pod interview with Mikey Taylor: 1. Cultivate a supportive community around your endeavor. 2. A solid business plan and capital raising are foundations for startup success. 3. Surround yourself with a reliable team but be prepared to make tough personnel changes as your business evolves. 4. Leverage social media, especially platforms like Instagram, for effective storytelling and brand ambassadorship. 5. Understand and adapt to the demands of different sales channels, from bars to stadiums. 6. Success can come faster than expected; be ready for it. 7. Acknowledge that building a business is an emotional journey with ups and downs. 8. Consistency is key in content creation across various platforms. 9. Keep learning and transitioning into new roles and industries while maintaining your entrepreneurial spirit. 10. Connect with successful entrepreneurs and learn from their paths to inform your own business strategies. 11. When identifying a business opportunity, seek out niches that tie into existing passions and communities. 12. Addressing societal issues, like housing shortages, can be both a profitable and impactful business strategy. 13. Pivoting in business should be cautious and strategic, not trend-based. 14. Engage in local politics if you want to influence change and address community needs. 15. Develop a structured content creation process to manage different aspects of your professional life efficiently. 16. Balance different content themes—business, personal life, and personality—to build a relatable brand. 17. Recognize the power of social media and prioritize its use post-business milestones. 18. Organize your time and delegate tasks to maintain a high-level content output. 19. Collaborate with a team for effective content creation and accountability. 20. As a creator, think long-term about monetization and leverage networks for sustainable revenue. 21. View content monetization as an investment: balance immediate cash flow with the growth of long-term wealth. 22. Start with a primary platform for content creation, then repurpose for other channels to maximize reach. 23. Monitor platform trends and engage where the conversion is most effective. 24. When raising capital, consider non-traditional models and the untapped potential of social media. 25. Embrace different skill sets and innovate on traditional business models for better outcomes. 26. Navigate founding a business remotely by weighing financial considerations and lifestyle goals. 27. Align your living situation—whether renting or buying—with your long-term wealth-building strategy. 28. Identify that individual goals and competitive nature can dictate personal and professional choices. 29. Recognize that discipline and passion can surpass talent in the journey to success. 30. Constantly refine your approach to maintaining obsession and discipline in any field of work. These maxims represent the essence of Mikey Taylor's entrepreneurial journey and advice, as shared with Blaine Bolus and Ramon Berrios on the DTC Pod.

📧 Podcast Thank You Email

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Subject: You Rocked It on DTC POD 🚀 - Thanks, Mikey! Hey Mikey, Just a quick note to say a massive thanks for joining us on DTC POD! Seriously, chatting with you was like catching up with an old pal – comfortable, inspiring, and full of genuine insights. We wanted to let you know that the episode is now live for the world to tune in. Your journey from pro skateboarder to your triumphs in business and even in the political arena is nothing short of epic. We can't wait for our listeners to soak up every bit of that Mikey Taylor wisdom. It’d be awesome if you could blast it out to your network and interact with any content related to the episode kicking around on social. You know better than anyone how a little love on those posts can really help spread the word. Plus, it's always fun seeing your social media magic in action! Again, huge thanks for sharing your time and stories with us. Keep killing it out there, and let’s catch up again soon! Cheers, Blaine & Ramon 🤘 P.S. Already stoked for our audience to hear the gold you shared!

🌟 3 Fun Facts

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1. Despite being a professional skateboarder, Mikey ran for city council in his neighborhood to become directly involved in local change. 2. Mikey Taylor structured his week around content creation, dedicating different days to conceptualizing, filming, and traditional business activities, highlighting a meticulous approach to managing his diverse endeavors. 3. He used his social media expertise to flip traditional business models on their head, notably raising capital for Commune Capital via Instagram and other platforms, showcasing a novel approach to finance in the digital age.

📓 Blog Post

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# From Skateboarder to Real Estate Mogul: The Mikey Taylor Story ## The Birth of a Brewer: St. Archer's Rise and Sale Venturing into the world of business with a refreshing concept, Mikey Taylor, alongside his partner, tapped into the skate, surf, snow, and music scenes to spin a narrative that resonated deeply with their community. Their clever pivot to Instagram for marketing, leveraging ambassadors and storytelling, caused ripples across the industry. Despite the challenges of managing a team primarily made of friends and the complexities of operating within a bustling industry, their brewery found success in notable venues such as Dodger Stadium—a testament to their focused strategy and adaptability in team dynamics and business planning. ## The Entrepreneurial Pivot: Real Estate and Community Service Taylor is far from a one-hit-wonder. After the profitable acquisition of St. Archer, he didn't rest on his laurels. Instead, he poured his passion and experience into addressing the housing shortage in California, particularly through refurbishing vacated malls. His success prompted his entrance into the political arena, striving to affect change on a localized level. His election to city council underscored his commitment to addressing community needs head-on, all while maintaining a consistent content strategy that keeps him connected with his audience and ensures his message remains clear and impactful. ## A Model for Content: The Taylor Blueprint A strategic approach to content creation is integral to Mikey Taylor's daily routine. Designating days of the week to conceptualize, write, film, and manage business affairs has allowed him to maximize productivity while balancing his varied interests and responsibilities. This disciplined structure reflects the content itself, where a blend of business insights, family life, and personal anecdotes create a relatable yet aspirational model for followers. ## Beyond Skateboarding: Navigating the Digital Landscape Encouraged by his successful pivot to social media post-business sale, Taylor has revamped his approach to content creation, employing a dedicated team who assists in repurposing content across multiple platforms to maximize engagement and audience reach. The conversation with hosts Blaine Bolus and Ramon Berrios reveals the crucial importance of adaptability across different channels and strategically tapping into each platform's unique capabilities for driving engagement and sales conversion. ## Leveraging Social Media for Business Growth Mikey Taylor's savvy use of social media has not only fueled his presence online but has also had tangible effects on his business ventures, notably Commune Capital. His approach to raising capital through his digital platforms reflects a modern take on traditional models, turning his audience into potential investors and fostering a sense of community around his ventures. ## The Remote World: Challenges and Considerations The remote landscape of business today poses new challenges for entrepreneurs. Taylor discusses the implications of renting versus owning a home from a financial perspective—especially relevant for business owners focused on wealth building and who have the flexibility to choose their living situation based on their business needs and personal goals. ## The Power of Passion and Persistence In closing, Taylor's journey underlines that obsession and discipline often eclipse raw talent. Drawing parallels between his skateboard career and the mindset of legendary athletes like Kobe Bryant, he emphasizes the unstoppable combination of relentless pursuit and structured discipline for achieving success. Mikey Taylor's journey from a professional skateboarder to successful entrepreneur and community leader is as inspiring as it is instructive. He manages to shed light on the importance of adapting one's skills and strategy to meet the demands of an ever-evolving business landscape. His experiences serve as a blueprint for individuals looking to transition from one sphere of influence to another while maintaining a strong connection to their roots and their community.

🎤 Voiceover Script

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Welcome to DTC Pod where Mikey Taylor shares his journey from skateboarder to entrepreneur. He revolutionized marketing with Instagram, rapidly grew and sold a brewery, and now tackles real estate investment through Commune Capital. Mikey's also making strides in city council, emphasizing a disciplined approach to work, content, and politics. Tune in to discover how passion, persistence, and pivoting strategies lead to success in business and beyond. Catch Mikey's full story in our latest episode.

🔘 Best Practices Guide

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**Best-Practices Guide for Entrepreneurial Success** 1. **Leverage Community Support**: Identify and utilize the support of your related communities early in your venture. 2. **Business Planning and Capital**: Work on a solid business plan and diligently raise capital; don't hesitate to reach out for expertise. 3. **Building Your Team**: Start with your immediate network but adjust your team as you gain industry insights. 4. **Marketing Strategy**: Utilize platforms like Instagram effectively, focusing on ambassadors and storytelling for organic growth. 5. **Emotional Resilience**: Brace for an emotional journey with highs and lows; remain steadfast through fluctuations. 6. **Content Creation Workflow**: Maintain a structured workflow with designated days for planning, filming, and business operations. 7. **Multidimensional Approach**: Dabble in diverse activities (business, local politics, content creation) to widen your influence and impact. 8. **Strategic Pivoting**: Stay cautious with strategy shifts; avoid trend chasing and focus on your niche. 9. **Monetization**: Balance between immediate cash flow and building long-term wealth, aiming for ownership when possible. 10. **Networking for Revenue**: Use your network effectively to support and grow your monetization efforts.

🎆 Social Carousel: Do's/Don'ts

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Cover Slide: "10 Key Takeaways from Mikey Taylor - DTC Pod" Slide 1: Title: Don't Rush Explanation: Plan thoroughly before raising capital to ensure a strategic start. Slide 2: Title: Don't Assume Explanation: Validate your business idea with community feedback and support. Slide 3: Title: Avoid Complacency Explanation: Adapt your team and strategy to industry insights for sustained growth. Slide 4: Title: Not Only Friends Explanation: Expand beyond your network to build a diverse and skilled team. Slide 5: Title: Looking Backward Explanation: Focus on emerging platforms like Instagram to drive industry disruption. Slide 6: Title: Static Marketing Explanation: Utilize storytellers and ambassadors to authentically engage your audience. Slide 7: Title: Solely Cash Flow Explanation: Balance immediate revenue with long-term brand equity and ownership. Slide 8: Title: Random Content Explanation: Create a consistent content schedule to build trust and authority. Slide 9: Title: Neglecting Data Explanation: Track engagement and sales to refine your channel and content strategy. Slide 10: Title: One-Dimensional Explanation: Leverage diverse skills and experiences to innovate and capture market opportunities.

🎠 Social Carousel

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Cover Slide: "10 Entrepreneurial Insights from Mikey Taylor" Slide 1: "Community Support" Tap into your existing networks in skate, music, and sports for backing. Slide 2: "Capital Raising" Craft a solid business plan to attract investors effectively. Slide 3: "Team Dynamics" Initial teams may evolve; adapt and build with the business's growth. Slide 4: "Instagram Impact" Use ambassadors and storytelling for industry disruption on social platforms. Slide 5: "Embrace the Hustle" Understand highs and lows are part of the startup journey. Slide 6: "Content Workflow" Organize and allocate days for specific content creation tasks. Slide 7: "Real Estate Vision" Address local housing shortages; focus on areas with a clear need. Slide 8: "Political Involvement" Join local politics to drive community change and learn negotiation. Slide 9: "Monetization Strategy" Balance immediate returns with long-term brand and company building. Slide 10 - CTA: "Follow the Journey" Join Mikey on his multifaceted entrepreneurial ride - [Insert Social Media Handles]

One Off Tweets

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Tweet 1 In the business skate park, Mikey Taylor reminds us that the rail to success isn't smooth. His journey from pro skateboarder to brewery owner shows that a leap into uncharted territory can land you in a place of innovation and growth. Tweet 2 Action sports and ale? A combo worth toasting to. Mikey Taylor's vision brewed up a storm, proving that tapping into your community's vibe can disrupt and elevate an industry. Tweet 3 Scaling the heights of business often means tough calls; Mikey's early team reshuffle teaches us that growth isn't just about expansion, it’s also about aligning with the right crew. Tweet 4 Storytelling isn’t just for campfires - Mikey Taylor’s Instagram strategy shook the marketing world by illustrating the compelling nature of narrative in brand building. Tweet 5 Real estate isn't just land and bricks, it's opportunity. Mikey's move into building homes and crafting communities signals a titan's response to California's housing pinch. Tweet 6 Jumping into local politics, Mikey Taylor didn't just skate around issues. His drive to create real community solutions steers us toward the impact of local change-makers in governance. Tweet 7 Content is king, but consistency is the crown. Mikey Taylor's disciplined schedule is a blueprint for creators aiming to carve out their digital kingdom. Tweet 8 Monetizing media isn’t a one-trick pony, it's a rodeo. Mikey Taylor's wisdom tells us to diversify our content revenue streams for sustained financial health. Tweet 9 If your screen isn’t flickering with TikTok, you're likely missing out. Mikey Taylor flags it as the platform where content creation sparks and spreads like wildfire. Tweet 10 In a market where every follower is a potential investor, Mikey Taylor's use of social media to fund future skyscrapers redefines the art of finance.

Twitter Post 1

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From kickflips to capital, Mikey Taylor brings the grind of skateboarding to the world of investing. Utilizing his content creation rhythm, Mondays to Fridays are more than just weekdays; they're a strategic blueprint for impact. 📆 Mikey's Week Layout for Content: - Mon: Conceptualizing & Copywriting - Tue & Fri: Business as usual - Wed: Lights, Camera, Action - Filming Day - Thu: Business Roundup A plan that turns the chaos of creativity into a structured success story. #ContentCreation #Workflow #Strategy

Mindsets

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Embarking on a new venture, err, I mean, stepping into new pursuits requires not just skill but also a reorientation of how we approach our endeavours. Here are three mindset shifts that can help if you're looking to refine and elevate your entrepreneurial ventures – all inspired by the insights shared by Mikey Taylor during his interview on DTC Pod: 💭 Prioritize adaptability over a fixed roadmap. Rather than rigidly sticking to your initial business plan, be open to learning from the market and your own experiences. Recognizing when a certain strategy isn’t working and having the courage to make necessary changes can lead to unforeseen breakthroughs. 💭 Embrace content creation as a core business strategy. Just like Mikey shifted his focus to leveraging social media post-sale of his brewery, transform the way you consider content. See it as an integral part of your business development, not just a side task. This shift in perspective can drive engagement and fundamentally grow your brand. 💭 Utilize your personal network as a foundational asset. Instead of viewing professional connections merely as a means to an end, consider them as invaluable parts of your support system. Mikey's experiences show that your network can inspire you, provide essential advice, and even help in capital raising when venturing into businesses like Commune Capital. For a deeper dive into mastering essential skills that can significantly benefit your personal and professional growth, tune into my new course, "How to Harness Your Most Essential Skill," now available on Audible. Listen in for more transformative ideas and tools to uplift your entrepreneurial efforts to a whole new level!

Tactics

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In the ever-evolving business landscape, Mikey Taylor's insights on our latest episode of DTC Pod provide some unconventional strategies to propel your company forward. Here's how you could inject fresh thinking into your business practices: 🔍 Place storytelling at the heart of your marketing. A narrative-driven approach can foster a powerful connection with your audience. Think of your brand as a living, evolving character in its own story and invite your customers along for the journey. 🔍 Curate your team with a blend of loyalty and expertise. While leveraging your network for initial hiring can build a committed foundation, don’t hesitate to evolve your team to meet changing industry demands by bringing in outside expertise when necessary. 🔍 Optimize content creation with a structured weekly workflow. Dedicate specific days to particular tasks, mirroring Mikey Taylor's regimen — copywriting on one day, video production on another. This regimented approach can streamline your creative processes and maximize productivity. 🔍 Thoroughly vet your pivots and strategies. When considering shifting your business focus, deeply analyze the niche you're eyeing. Avoid riding the wave of trends without solid reasoning; instead, seek out genuine opportunities that align with your core mission and expertise. 🔍 Embrace social platforms for capital ventures. Rethinking traditional capital-raising methods can lead to new investor demographics. Just as Mikey Taylor leveraged social media for Commune Capital, find innovative ways to fuse modern communication channels with your funding strategies. By taking these steps, you can bring a fresh perspective to your entrepreneurial efforts and stand out in a crowded marketplace. Remember, in the words of Mikey Taylor, it's the combination of obsession and discipline that often outpaces pure talent when it comes to business success. 🚀 For more fascinating insights and actionable strategies, make sure you tune into DTC POD, where we continue to share the wisdom of leaders like Mikey Taylor. #BusinessGrowth #EntrepreneurMindset #DTCpod

In Depth Thread

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Outdated: Lengthy business proposals. Investors aren't interested in a novel outlining every microscopic detail. Current: Streamlined overviews. I followed this precise strategy when Commune Capital secured substantial investments: Keep It Coherent Rule Aiming for brevity—3-page cap: - 2 pages for the vision and strategy - 1 page strictly for legalities. Simplify until it’s a two-minute read top to bottom. If not, it needs fine-tuning. Five Key Highlights Stick to five memorable highlights at the very beginning. For instance… 1. Amount of Capital Secured 2. Date of Inception 3. Portfolio Breadth (or collective valuation) 4. Investment Goals (a clear victory image) 5. Key Successes Market Snapshot No need to drown in market details. Just a quick, impactful overview of the current and future market landscape. Five bullet points will suffice. One-Liner In a single, punchy sentence, carve out your stance: Commune Capital: “We capitalize on untapped potential in real estate with a community-first approach.” Be succinct, yet impactful. Custom Lexicon Seize control of the dialogue by setting the language trend. Commune Capital has embedded “community-first investing” into the narrative. Dictate your terms to steer the conversation your way. Investment Rundown You pass us funds... Then what unfolds? Spell it out in simple terms. Investment Essentials Reveal your conditions straight out of the gate. Fend off mismatches early on. Our terms at Commune Capital were clear: minimum investment amounts, expected commitment duration, a candid fee structure. Clarity is key. Visual Proof Charts and graphics can vividly articulate asset distribution and past performance. *Extra attention to legality here is critical. Team Spotlight Investments revolve around the people making decisions. Display the pedigree and experience of your team members. Quality personnel make for a persuasive pitch. And for those aiming to raise funds without a longstanding history to show... Compensate with an in-depth introduction of your team & methodology. Even without years of data, a competent team and a robust strategy can secure trust—and capital. The Goldman Wisdom: • Procedures, personnel, and products • Blueprint, journey, and results Define your Ps with the same precision as dotting your i’s and crossing your t’s.

New Idea

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Idea #1: The Power of Structured Content Workflow To maximize content creation and maintain a steady stream of engaging material, Mikey Taylor adopts a structured content workflow with practices such as: 1. Dedicating Specific Days for Content Tasks: By designating Mondays for conceptualizing and writing copy, and Wednesdays for filming, Mikey ensures that each aspect of content creation receives focused attention, leading to more thoughtful and higher-quality output. 2. Balancing Content Types: Mikey strategically divides his content, with 60-70% focusing on business insights, 20% on his family life, and 10% showing his personality and office behind-the-scenes. This blend maintains audience interest and caters to different aspects of his personal brand. 3. Collaboration with a Team: Understanding the importance of delegation, Mikey works with a dedicated team, including a filmer/editor and a schedule manager. This collaboration allows him to produce content efficiently while still ensuring its quality and relevance.

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