Brand to Fan Show #30 with Kristi Herold | A Deep Dive into the Most Playful Brand on the Planet

Episode Titles based on Fandom
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1. "With Kristi Herold | Igniting Employee Passion Through Play" 2. "With Kristi Herold | Leveraging the Power of Word of Mouth in Branding" 3. "With Kristi Herold | Building a Fun & Healthy Organizational Culture" 4. "With Kristi Herold | Unleashing Potential: Maximizing Engagement Through Team Sports" 5. "With Kristi Herold | Expanding Reach: Understanding the Importance of Diversification" 6. "With Kristi Herold | Redefining Play: How to Drive Productivity and Retention in the Workplace" 7. "With Kristi Herold | Resilience in Action: Pivoting and Thriving Amidst Crisis" 8. "With Kristi Herold | Harness the Brand Loyalty: Creating Emotional Connection with Customers"

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1. With Kristi Herold | Discover the Game-changing Power of Play in the Workplace 2. With Kristi Herold | Unleashing the Impact of Play on Organizational Culture 3. With Kristi Herold | Rebranding and Surviving a Pandemic: The Inspiring Jam Story 4. With Kristi Herold | Transforming Company Culture: A Unique Play-based Approach 5. With Kristi Herold | A Deep Dive into the Most Playful Brand on the Planet 6. With Kristi Herold | How Play Became Jam's Secret Weapon for Success 7. With Kristi Herold | Revamp your Workplace: Inject Play into Your Corporate Strategy 8. With Kristi Herold | Why Playing can be Your Ultimate Marketing Move 9. With Kristi Herold | Reinventing the Business Wheel with Pickleball and Play 10. With Kristi Herold | Turning Customers into Fans: The Jam Playbook 11. With Kristi Herold | The Intriguing Journey from Toronto Sport to Jam 12. With Kristi Herold | The Unconventional Tactics Behind Jam's Explosive Growth.

โ„น๏ธ Introduction
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Welcome to Brand To Fan, Episode 30 with your host, Lauren Teague, and special guest, Kristi Herold! Today we are taking a deep dive and exploring the power of play in building a successful brand. Kristi, Founder of Jam, started her journey with an adult rec sports league in Toronto and has since rebranded her organization during the recent pandemic to offer exciting provisions for corporate team building events. Join us as we journey through Kristiโ€™s vision of building a healthy organizational culture through play, fostering a sense of camaraderie and engagement among employees. We will also delve into the importance of integrating play into the workplace and the transformative ways in which it enhances productivity and overall job satisfaction. Listen in, as Kristi unravels her fascinating plans for expansion and how Jam continues to promote productivity, joy, and impactful connections even in the remote workspace. So get ready for an exciting, game-changing episode that promises to leave you contemplating the power of play in your own lives and workspaces.

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"Discover how play can supercharge your brand & the pivotal role it plays in building a powerful consumer-community bond! Tune into latest #BrandtoFan episode with Kristi Herold of Jam."

LinkedIn Newsletter
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### How Play Can Power Your Brand: A Deep Dive with Kristi Herold Hi all, I'm Lauren Teague, your host of the Brand to Fan show. Here's a little gem amidst the turmoil that was 2021. An unexpected opportunity for you? Maybe. A shot to rethink your work culture? Most definitely. ## Kristi Herold's Unexpected Rebrand Kristi Herold, a gregarious play advocate, and I had a heart-to-heart journey into what makes her brand, Jam, one of the most playful and connected companies on the planet. Originally in operation as the Toronto Sport and Social Club, Kristi chose to redefine her company amid the pandemic. The goal? To put play at the forefront of her brand, and provide a colorful escape, via the classic sport of pickleball and more, for everyone, regardless of age. ## Building a Brand...with Jam! Jam's ingenious journey from conception to success is truly worth crowing about. Get this folks, all their players sport jam t-shirts. Why? To create a sense of identity, to belong. A simple yet impactful strategy that enhances word-of-mouth advertising, an approach Kristi swears by. As Kristi says, "You're never too old to play!" Fostering a sense of unity and connection, Kristi's goal to get a million people playing every year seems closer than ever. ## The Jam Work Culture Jam isn't just about pickleball or about donning bright, catchy jeys. Oh no. Itโ€™s about fostering a playful, vibrant work culture that radiates through their employees, partners, and into the world. It's not surprising to hear Kristi gushing about the emotional attachment her employees have to their Jam jerseys - it's not just clothing, it's a symbol of the joy and camaraderie embedded in the company. And boy, do they wear it with pride! Does your company culture reflect your brand? Yes, sometimes it may mean making bold moves like a rebrand. But often, itโ€™s as simple as recognizing the importance of play in your workplace. ## Prizing Playfulness Take a moment to reflect on your own workplace. Is it playful enough? Now, Iโ€™m no psychic, but I know what you're thinking. Is incorporating play into workday a waste of precious, productive hours? Contrarily, our conversation highlighted how playfulness spruces up employee engagement, reduces turnover, and accelerates overall productivity. If you needed validation, look no further than companies like Glassman Wealth, a champion in integrating playfulness into their work culture. I mean, who would you rather be, just another corporate outfit or the coolest kid on the block that everyone wants to hang out with? ## Playfulness: The Key to Stronger Professional Bonds And itโ€™s not just about the profit margins or your corporate image. Injecting playfulness fosters a sense of camaraderie among your employees, strengthening the very foundations of your organization. *Here's how you can start:* - Foster an environment of playfulness: Could be a ping pong table, could be a playful round of memes. - Celebrate your employees: Daily huddles, Shout Out channels, sharing customer feedback can uplift team spirit. - Gravitate towards playfulness: Even the dull side of the business can be playful โ€“ think creatively! - Offer opportunities for extracurricular activities: Company sports team, book club, choir - engaging platforms for your employees to connect and grow. ## In a Jam, with Kristi Herold During our chat, Kristi shared some of the struggles she faced due to the pandemic, from loss of revenue to a temporary shutdown. But, as resilient as she is passionate, she has brought Jam back on track. Their ongoing fall season and potential acquisitions are testaments to the indomitable spirit of this playful brand. As we wrapped up, Kristi gave a touching shoutout to Savannah Bananas, Peloton, and the Morning Brew - brands that she admires. ## The Takeaway: Keep Jamming Work doesn't have to be a bore, friends. Taking a leaf out of Kristi's playbook, it's evident that play, fun, and camaraderie don't just create a work culture that shines; it shapes a brand that soars. So, let's keep the Jam spirit alive and the playfulness rolling! In Kristi's own words, "We guarantee laughter during our events and have a laughter guarantee." So, hereโ€™s my challenge to you: Can you guarantee laughter in your workspace? Can you make a positive impact on your team culture through play? It's a journey that's as fun as it is rewarding! Your move! Until next time - Lauren Teague

Spotify Listener Q&A
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"Considering the ways that play has been integrated into Jam's company culture as discussed in this episode, how could you introduce playfulness in your own brand or business to create stronger connections with employees and customers?"

Spotify Poll Prompt
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Question: How would you involve play at your workplace? 1. Corporate Sports Leagues 2. Fun Events & Activities 3. Playful Team Meetings 4. Engage in Social Clubs

๐ŸŽž๏ธ Clipfinder: Quotes, Hooks, & Timestamps
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Kristi Herold 00:00:10 00:00:16

Cultivating Brand Loyalty: "The difference between an incredible brand and all the others is how they create fans."

Kristi Herold 00:01:41 00:01:48

The Power of Play in Business: "Jam produced 3500 different corporate team building events in over 30 countries."

Kristi Herold 00:08:57 00:09:08

The Resurgence of Golf During the Pandemic: "I know in the golf industry more people went golfing and golf got this huge boost again, because you could be outside, you could be 6ft away from people most of the time."

Kristi Herold 00:14:18 00:14:34

Innovative Customer Engagement: "Yet they've turned it away from boring, dry, and dull to the thing that people actually probably pay the most attention to of anything in the entire flight process, right? From boarding and ticketing all the way through. That's the part that people look forward to."

Kristi Herold 00:20:46 00:21:14

The Power of Business Storytelling: "Those stories that your frontline employees can tell or the customers can tell based on their interactions with your employees, those stories either become invitations to join and participate and establish kind of their own someone's connection with that and or like you're saying to take that and say, no, stay away. I've heard bad things about that. It's almost an invitation to not consider what's being offered over there."

Kristi Herold 00:34:23 00:34:36

Sustainability in Sports Fandom: "Fanwagon aims to serve both buyers and sellers at the intersection of sustainability and fandom and create a personalized and easy experience for second fan fashion."

Kristi Herold 00:40:30 00:40:47

Family Bonding Through Pickleball: "My husband and I are finally in a stage where our youngest is now six, and he's probably going to end up being the best pickleball player in the family because he started so little and we've only been playing for a handful of months. But it's something our whole family can do together or enjoy."

Kristi Herold 00:50:18 00:50:26

Gender Barriers in Sports: "So much so that she once joined a Boys league soccer team and played for two seasons as Chris with super short hair."

Kristi Herold 00:51:36 00:51:44

Value of Play in the Workplace: "We talked about how play is a connection point and it's okay to have a little fun about how you communicate, especially externally, to your customers and your clients."

Kristi Herold 00:55:07 00:55:24

Building Lasting Affinity: "If these Brand of Fan conversations resonate with you and you'd like to share this message with your audience, go to laurentigue.com to find out how I guide businesses and associations to stop chasing shiny objects and instead build for lasting affinity."

๐Ÿ“š Timestamped overview
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01:05 CEO of JAm connects people through play.

03:57 Started adult rec sports leagues, pivoted during pandemic.

06:29 Physical activity + social connection = happier, longer lives.

10:21 Having friends at work boosts productivity.

15:25 "Playful communication boosts fan base, organization growth"

17:08 Create shareable video on Pictory AI; leadership buy-in.

19:33 Engagement and friendship boost retention and satisfaction.

25:16 App offers optional team activities for employees.

28:11 Limited knowledge on four-day work week/AI. Against unnecessary FaceTime in the workplace. Remote work can maintain cohesive culture. Daily huddles are impactful.

32:12 Celebrate and highlight great work in office.

35:26 Started as Toronto Sport and Social Club, rebranded to jam in 2021 to save money on advertising and rely on word of mouth.

38:22 Vision: A million people playing every year.

42:01 Record-breaking seasons, upcoming acquisitions, and event growth. Exciting times for the business.

43:26 Workplace culture: a mix of work and play to foster friendships and make it a better place. Supporting and engaging with a playful mentality. Speaking and delivering keynotes on the power of play passionately. Helping connect people to have laughs and fun. Loving life.

47:36 Favorite fanware: Jam Hockey jersey with customization.

51:14 Sports isn't the only way to play.

54:42 Host Lauren Teague thanks listeners for tuning in to the Brand of Fans Show and encourages them to reach out and share their thoughts. The show is produced by Teague FC and supported by Fanwagon, with audio production by Brian Griggs and video editing by Garrett Teague. Additional producers are Kimberly Voorhees, Ashley Ruiz, and Carrie Hobush. For past episodes and bonus content, visit Brandtofan Show.

๐Ÿ’ฌ Keywords
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Kristi Herold, Toronto Sport and Social Club, Jam, rebranding, word of mouth advertising, brand building, sportswear, expansion, pickleball, social interaction, healthy organizational culture, importance of play, corporate team building, jersey culture, workplace playfulness, employee engagement, corporate sports league, retention, remote workplaces, Glassman Wealth, four-day work week, communication for remote teams, Shout Out Channels, impact of team sports, pandemic outdoor activities, playful workplace communication, business acquisitions, coaching opportunities, power of play, laughter guarantee.

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Hey everyone, just wrapped up a fantastic chat with Kristi Herold on the Brand to Fan Show. We talked about the power of play, the magic in having fun at work, childhood memories, and how they shape our lives. You'll get to hear how Kristi transformed her sports league into a vibrant global business uniting people through play. We also touched on engagement strategies incorporating playfulness in daily work life, and a peek into future plans at Jam. It's a must-listen!

โœ๏ธ Custom Newsletter
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Hey there Brand to Fan listeners! ๐Ÿ˜„ It's Lauren Teague, coming at you with another engaging episode of the "Brand to Fan Show". This time, I had a chat with the queen of play, Kristi Herold, the creative mind behind one of the most playful brands on the planet, Jam! ๐ŸŒ Kristi's Jam journey is quite a story, turning the Toronto Sport and Social Club into a brand that is spreading play across the globe! ๐ŸŽ–๏ธ Get ready for a deep dive into how embracing fun, fostering real connections, and keeping a playful attitude can create an unforgettable brand. Here are just a few gems you'll pick up from our chat: 1. The HUGE power of word-of-mouth in building and spreading your brand. ๐Ÿ—ฃ๏ธ 2. How to capture and keep a loyal customer base, even when life changes their plans. 3. The amazing benefits of playtime - for people of any age! ๐Ÿ 4. The secret to building a passionate team that loves your brand as much as you do - hint, it involves jerseys and...tattoos! ๐Ÿ’ช 5. How her amazing take on leadership can breathe life and playfulness into any workplace. ๐Ÿข A fun fact from our talk: Kristi's company was rebranded to 'Jam' during the 2021 pandemic and everyone in the team proudly wears their Jam tees. Talk about creating brand ambassadors, huh? ๐Ÿ˜ฎ This episode is loaded with golden nuggets about going beyond traditional branding notions and creating memorable experiences. You'd hate to miss out on this lively conversation! Go ahead, hit the play button now and let's deep dive into play! ๐ŸŠโ€โ™‚๏ธ To playful branding! ๐Ÿš€ Lauren

Actionable Affinity Worksheet Prompt
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**The Brand to Fan Worksheet** *Episode Feature: Kristi Herold on Building the Most Playful Brand on the Planet* As you listen to this insightful conversation between Lauren Teague and Kristi Herold, use this worksheet to navigate through the fan-building insights and actively plan how to add a splash of playful creativity to your brand. **1. Identifying Your Brand's Unique Playful Element:** Take a moment to consider the energy of play within your brand. How can your brand be playful and high-spirited, yet hold authenticity? Sketch out a few ideas about how your brand can uniquely incorporate a fun or playful element. **2. Implementing Play in the Workplace:** Kristi emphasizes the importance of a playful workplace to foster a positive organizational culture. Based on her insights, what specific actions can you take to boost playfulness in your current work environment? Consider both in-person and virtual options and draw up a plan. **3. Amplifying Word-of-Mouth Marketing:** Kristi believes in the power of word-of-mouth as a marketing strategy. Scribble down a few strategies that your brand can implement to encourage your customers to become advocates for your service and share it passionately with others. **4. Making a Commitment Statement:** Just as Jam guarantees laughter during their events, how can your brand create a unique commitment related to your playful brand identity? Craft a memorable statement that reflects your brandโ€™s commitment to delivering a memorable experience for customers. And remember, the ultimate goal here isn't to reinvent the wheel; it's about adding a unique flavor to the wheel you're already spinning. Cultivating fandom is a marathon, not a sprint - so take all the time you need to get this right. Most importantly, have fun while doing it. After all, isn't that what building the most playful brand on the planet is all about? Tune in, learn, act, and play on!

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**LinkedIn Posts:** 1. Ever feel like you're on a hamster wheel, chasing 24/7 hustle? It's time to flip the script. ๐Ÿ”„ On the latest episode of the Brand to Fan Show, Kristi shares why PLAY is serious business for happier teams and bottom lines. Listen in for a game-changing perspective! ๐ŸŽง โ†’ www.brandtofan.show 2. "The magic happens outside the boardroom," says Kristi Herold on the Brand to Fan Show. Discover how integrating fun into your work culture can boost creativity and employee retention. Check out these playful insights! ๐Ÿƒ๐Ÿ‘” Listen now: www.brandtofan.show 3. Heartwarming alert ๐Ÿšจ: Did you know a sports league could lead to lifelong friendships and even marriages? Kristi's leagues have seen this incredible impact. Grab your tissues and headphones, and tune in to hear these stories on the Brand to Fan Show. ๐Ÿ† โ†’ www.brandtofan.show **Instagram Posts:** 4. Tired of the same old team-building exercises? ๐Ÿค” Kristi Herold has a playbook thatโ€™ll make you the MVP of office morale. Tune in to find out how #play can be your new secret weapon. ๐Ÿš€ Donโ€™t miss it on the Brand to Fan Show! โ†’ www.brandtofan.show #TeamBuilding @LaurenTTeague 5. Fun fact: People LOVE where they work when they're having FUN. Sounds simple, right? ๐Ÿ˜„ Learn how to make your workplace the place to be, with tips from Kristi. Listen to her stories that'll make you smile on the Brand to Fan Show. ๐ŸŽง โ†’ www.brandtofan.show @LaurenTTeague 6. "Leadership is giving permission to play." - Kristi Herold. Wanna know how to level up your leadership style? Check out our latest episode. ๐ŸŽฒ Let's roll on over to www.brandtofan.show and get our play on! #Leadership @LaurenTTeague **Instagram Posts:** 7. Behind every successful brand is a story that can tug at your heartstrings. โค๏ธ Kristi shares how creating connections through play can lead to remarkable stories. Tune in for the feels on the Brand to Fan Show. ๐ŸŽง โ†’ www.brandtofan.show @LaurenTTeague 8. Can laughter really be guaranteed in business? ๐Ÿ˜‚ Kristi says YES, and she's got the playbook to prove it! Dive in to discover how joy can revolutionize your brand. Listen now on the Brand to Fan Show! ๐ŸŽ™๏ธ โ†’ www.brandtofan.show @LaurenTTeague 9. Stressed about employee turnover? ๐Ÿ˜ฐ Kristiโ€™s got a way to keep your team so happy they stick around. Hint: itโ€™s easier than you think. Get the scoop on the Brand to Fan Show. โ†’ www.brandtofan.show @LaurenTTeague **LinkedIn Posts:** 10. Think company culture is just a buzzword? Think again. Kristi shares how fostering friendships at work isn't just niceโ€”it's profitable. Plug into the Brand to Fan Show to learn more about the 'fun' in 'funds'. ๐Ÿ’ธ โ†’ www.brandtofan.show 11. Ever heard of a sports league that boomeranged back BIGGER after a pause? ๐Ÿ”„ Kristi's leagues have done just that. Curious about this comeback story? It's all on the Brand to Fan Show this week. ๐ŸŽ™๏ธ Don't miss out! โ†’ www.brandtofan.show 12. Got your team working remotely? ๐Ÿ  Discover how daily huddles and playful elements can keep your team connected across distances. Kristi and I dig into these game-changing strategies on the Brand to Fan Show. Level up your remote game! โ†’ www.brandtofan.show **Call to action consistently across all posts: Don't forget to listen in at www.brandtofan.show for the full episode and amazing insights!**

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1/๐Ÿ”ฅ Get ready for an inspirational journey of fun, games, and corporate culture reshaping! We're here with Kristi Herold, courageous founder & CEO of Jam, a unique venture connecting people through play! ๐ŸŽพ๐Ÿ€ 2/๐Ÿ”„ A pivot artist, Herold reinvented the Toronto Sport and Social Club to Jam during the pandemic in 2021. The transformation was fueled by an understanding of the power of branding, leading to Jam t-shirts donned by all players! ๐ŸŽฝ 3/๐Ÿ—ฃ๏ธ Word of mouth, a timeless classic, remains Herold's favorite form of advertising. It's not surprising, given the passionate player advocacy that's driving Jam's mission to have a million people playing every year. 4/๐ŸŽฏ Jam's audience mapping is a unique tale. They onboard players in their early 20s, who might take a break post-babies, only to bounce back later! Now, they're expanding their canvas with pickleball & other activities for older people. 5/๐ŸŒŽ From Toronto, Canada, Jam's influence has crossed borders, resonating with its mantra of social interaction, health & positivity. Its story displays the power of play as an agent of change in creating a vibrant organizational culture. 6/๐Ÿ” Employee engagement shines, quite literally, at Jam. A jersey, numbered 96 in Kristi's case, adorns staffers to symbolize unity & love for the organization. Rookies receive hoodies, reinforcing emotional attachment to their company. 7/๐Ÿ–ฅ๏ธ But is it all play, no work? Not at all! Jam's proof, that when play meets work, it breeds happier, productive employees, promising a powerful employee playbook spiked with Jam's secret spice of playfulness. 8/๐Ÿš€ Herold's focus on promoting play at work doesn't ignore the bottom line. Reduced turnover, increased productivity, engagement, and retention are all healthy byproducts of a playful organizational culture. Just ask Glassman Wealth! 9/๐Ÿ’ก But how do remote teams join the fun? From corporate sports leagues to virtual recreational activities, Jam's playbook ensures everyone gets a seat on the fun ride, fostering enhanced engagement and teamwork. 10/๐Ÿ’ป Daily huddles, shoutout channels on Slack, sharing customer feedback and stories - the Jam way of connecting employees to the company outcome while also building friendships spells higher engagement & profitability. 11/๐Ÿข As the prospect of AI and shorter work week looms, Jam champions the cause for more play, integrating playful elements into business processes and sparking light-hearted customer interactions. 12/๐ŸŒŸ Shoutout to brands like Savannah Bananas, Peloton, Morning Brew - which inspire Kristi - Jam's journey reflects a constant evolution, all the way to future acquisitions and coaching opportunities to help companies integrate playfulness. 13/๐Ÿ˜„ Laughter isn't just the best medicine; it's guaranteed at Jam's corporate events. Every wrinkle of the Jam brand echoes a deep devotion to fun. And Herold's favorite fanware? Her Jam Hockey jersey, of course! ๐Ÿ’ 14/๐Ÿ† Gearing up for more speaking engagements, Kristi's passion for the power of play resonates not just in her words, but the unwavering success and growth of Jam. Here's to more play, more laughter, and a healthier world, one game at a time. Thread Ends [Image of Kristi Herold and Lauren Teague] #guestoftheday #podcast #sports #playfulness #corporateculture

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1. Life's not all work, don't forget play! Kristi Herold, CEO of JAM, talks playfulness in the workplace on the latest Brand to Fan episode. She guarantees laughter at events! 2. How team sports impact people's lives? Hear Kristi from JAM reveal this on the Brand to Fan podcast. Be inspired by these life-changing stories. 3. The importance of cultivating a playful work culture can't be overstated. Tune into episode 30 of the Brand to Fan Show featuring Kristi Herold for insights! 4. Win with culture, not just perks! Kristi Herold shares on Ep. 30 Brand to Fan Show how playful elements in daily work can boost morale & productivity. 5. Kristi Herold, CEO of JAM, plans to expand her global business by integrating PLAY into the corporate world! Hear more on the Brand to Fan Show.

โ‡๏ธ Key topics and bullets
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1. Introduction of the episode - Introduction of guest, Kristi Herold - Introduction of host, Lauren Teague 2. Background and development of Jam - Kristi's love for sports and starting of Jam - Rebranding of the organization and the meaning behind the company number 96 - The company culture and jersey traditions - Future plans to expand and acquire more leagues 3. Importance and benefits of play - Reflection on the importance of play from both host and guest - The positive impact on mental health and other anecdotal evidence - Leadership support and encouragement of playfulness in the workplace 4. Integrating play into the workplace - Examination of successful companies that integrate play into their culture - The cost benefits of retention over turnover - Suggestions for implementing recreational activities and playful elements - How advancements in technology and work culture (AI, four-day work week) can impact play in the workplace 5. Maintaining connection and communication in the workplace - The implementation of daily huddles and Shout Out Channels - Sharing customer feedback and stories 6. Growth and adaptation amid the pandemic - Impact and opportunities created by the pandemic - The lost in revenue and the bounce back in spring and summer seasons - Business expansion through acquisitions and experiential ventures 7. Exploring other brands and tools - Acknowledging Savannah Bananas, Peloton, and Morning Brew - Mentioning the use of Pictory AI as a tool for editing videos 8. Kristi's future plans - The growth and future of Jam - Her passion for public speaking and promoting play - Her favorite piece of fanware, the Jam Hockey jersey

โ“ Questions
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1. Can you elaborate on how your organization, Jam, transformed from focusing on service delivery to emphasizing more on building a brand? 2. How has the shift to marketing and advertising since 2016-2017 impacted your company's growth? 3. Kristi, what makes you believe that word-of-mouth is the most powerful form of advertising even in this digital age? 4. What made you decide to expand Jam's activities to include games like pickleball aimed at older audiences? 5. Upon reflection, how has incorporating play into your workplace aided Jamโ€™s business development and employee engagement? 6. How impactful and practical have your strategies to retain customers, who may leave temporarily but return over time, been for your business model? 7. How does Jam plan on reaching the goal of having a million people playing every year? 8. Kristi, can you tell us more about how Jam has managed to build a brand identity so strong that some fans actually tattoo the logo on themselves? 9. Can you speak about the experiences of Jam branching out and integrating with other sports leagues? 10. Could you share some personal or customer stories highlighting the positive impact of Jam's sports leagues on their lives?

๐Ÿ’ญ Conversation Feedback
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To make the conversation more engaging, the host Lauren Teague, could have incorporated a few more elements: 1. Storytelling: Kristi Herold has a rich history of integrating play into workplaces. Lauren could have asked her to tell more stories about this - perhaps a memorable event or a tale of surprise transformation in an individual or a team. 2. Personal Experience: Lauren could have shared more of her own experiences with play, relating them to the points that Kristi was making. She mentioned her childhood outside, but could have expanded on this or brought in more recent experiences. 3. Interactive Segments: The host could introduce more interactive elements, such as short games or ice-breakers that reflect the spirit of the Jam brand. This could also serve as a live demonstration of how play can be integrated into professional settings. 4. Audience Participation: Lauren could have taken live questions from the audience or comments, allowing her to engage directly with the listeners. 5. Call to action: The episode could benefit from a specific call to action. For example, challenging listeners to integrate one element of play into their work week and then share their experiences on social media. 6. Live Demonstrations: Since the podcast was on the topic of playfulness in the workplace, they could have included a live demonstration of a game or playful activity that could be easily implemented into a workday. 7. Real-Time Feedback: The host might also consider reading real-time feedback during the recording from the live podcast listeners, such as social media comments, or even voicemails or texts if they have a number for that. By adding these interactive and personal elements, the host could make the episode feel more dynamic and engaging for the listeners.

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