Hey everyone.

We're super excited to announce the launch of our slack community for D two C pod. This is a space exclusively for D two C founders and operators to connect, share ideas, ask questions and support each other. You'll be able to engage with the best minds and operators and consumer. And currently we're on a waitlist and it will open up the community once we reach 150 members. So apply using the link in the description and we hope to see you on slack. So, before we kick off today's recording, I've got one more for you. Keeping up your momentum this year starts with the right selling tools. And if you're looking to increase revenue, grow faster, build more pipeline, and close more deals, check out the all new sales hub from HubSpot.

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Visit HubSpot.com sales to start selling with sales hub what is going on? DTC pod. Today we are joined by Josh Piedmyer, who is the founder of Merryweather. And today we're going to be talking everything SEO specifically as it pertains to commerce. So, really excited to dig into this conversation. I know there's a lot of things going on. We've got AI, we've got a changing kind of SEO landscape, we've got brands looking for more affordable growth channels, we've got cacs going up. But let's just get into it. Why don't you give us a little bit of your background, Josh? And then we can jump right into all the different topics that we want to cover as they pertain to SEO.

100%. Thanks for having me on the show, Blaine. Appreciate it. Happy to talk a little bit about my background. So I never actually. The funny thing is, I never actually wanted to get into SEO. I wanted to be more of a direct response copywriter. I actually really liked study Gary Halbert.

I like Eugene Schwartz a lot. A lot of those guys. I wanted to be able to be that person that, you know, you write a sales letter and. Oh, my sales letter, you know, generated $10 million. Right. These guys had were crazy. So. But for a couple of reasons, I had to move and I had to get a new job and I ended up, I ended up getting one in SEO.

And so I sort of fell in love with it. I have that mechanical engineering background too, so I have a degree. And so I sort of brought those two things with me and the SEO, right? Like the direct response marketing. Let's generate some actual revenue here. And then the engineer side of me that was like, look at money in, money out, dollars in, dollars out. I wanted to make it all work out, right. And so I was actually in SEO on the b two b side first, and I transitioned into the e commerce side. And I actually like about e commerce that it is all about the numbers, right? And SaaS and everything like that.

It's like, and blade, you'll know this as well as anyone. Oh, sales qualified lead. Marketing qualified lead. And then you got a bicker over, like, are you actually driving revenue or not? In e commerce, it's like the dollars go up, period. There's obviously conversations about attribution models, but we can talk about that all later. I got into SEO, always have been sort of entrepreneurial, had something on the side, started doing SEO on the side, became a consultant. Now I have my agency, small group of folks, really focused on the revenue side of things, attribution, all that good stuff. Can nerd on that for hours, but happy to get into the value and jump into it.

Yeah. So I think a great place to start is what do ecomm brands need to know about SEO? And maybe we can even start with the basics, right? There's a lot of brands that are starting out that maybe have unique products. They're trying to position them in the market. And maybe we just start with the basics about domain authority and, um, and content that they should go, go after. You know, is this new net, new content that they should be focusing on? When should they be focusing on it in the brand's life cycle? If you're starting out a new brand, like, what's your approach to SEO right out of the gates?