"Investing in SEO: Should I get started? When. When is the right time? Right? And so let's start with sort of the brand life cycle. Like, when is a great time to invest in SEO? And I think this is changing, but still the playbook that I'm seeing work the best is brands that have nailed at least one other channel and then have, you know, so like net new customer acquisition channel. Sometimes that's influencer. These days I'm getting companies that are seven figures just off of influencers and then they have some email for the, for the recurring revenue afterwards."

"SEO Importance: If somebody searches for your brand, it's not just the homepage that's going to pop up. There's probably going to be three to five links even below your homepage that are going to pop up. And those can get significant traffic even from brand searches. If you do nothing else, I know we're getting technical, it's a nerdy, geeky detail, but meta titles specifically, if you set up the meta titles on your site to mention your brand name, that's number one."

"DTC Brand Marketing Strategies: If you're a DTC brand and you have two product pages, probably not going to bring in a million traffic. So you're going to have to diversify how you bring the traffic in. And so this is where you're getting into more classical content marketing strategies where now you're looking at SaaS brands, you're looking at B2B brands, and you're saying, how do they generate traffic? How do they generate leads and sales with SEO? And it's a much more content focused play."

"Ecommerce SEO Strategy: Standard SEO is very much focused on content. Ecommerce SEO turns more and more into optimizing collections, pages, shopping pages, creating more of them, optimizing them very, very well so that you can actually rank with those high converting shopping environments."

"Artificial Intelligence and SEO Risks: And I find that I'm recommending to more people not to use AI because for most brands, the entire purpose of SEO is to reduce the risks, risk, exposure, to increase the stability, to try and say, how do we, you know, whether some of these, these meta updates are like the, the lack of data that we're getting, the pixels are having problems."

"Importance of SEO in Brand Advertising: 'I talked to brands who are spending $100,000 a month on ads and they're not even looking at SEO. And I'm like, dude, you're generating a ton of demand and you are letting somebody else take advantage of it.'"

"The Power of SEO: And so it's like, literally there's seven figures of demands left over just from people who are running ads and then not doing SEO afterwards because they're generating all of this interest in the category."

"SEO Strategies": "Because if somebody's searching for hiking boots, somebody's also searching for women's hiking boots and men's hiking boots and men's hiking boots for narrow feet and men's hiking boots that are waterproof. And there's all of these different angles. And so if you can just create new pages that target all of those different keywords, you're essentially increasing the surface area."

"Understanding Topical Authority vs Domain Authority: I would consider more of an authoritative presence around content. So if one person has two blog posts on their site about diamond rings and that another site has 500 on their site about diamond rings, okay. I'd say the one with 500 posts, as long as they're all relatively good quality, has more topical authority on the topic of diamonds. Okay. And I think for small brands, this is very important because all of the big brands, they've had too much of a head start for you to really catch up in terms of domain authority unless something crazy happens."

"Power of Content Creation: If you can become that mom and pop shop, that's a lot of power. That's very powerful. You can start to outrank some of these bigger, more powerful sites. We've done that again and again."