DTC POD - Jessica Young - Bubble Goods

1️⃣ One Sentence Summary

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Future of food: Building a marketplace for independent health brands.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps

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Jessica Young 00:03:14 00:03:22

The Culinary Journey: "I worked in fine dining, did some private chefing on the side for supplemental income, lived in the Hamptons for a bit."

Jessica Young 00:06:26 00:06:42

Building a Growing Direct-to-Consumer Business: "You're getting a company, it's like soup to nuts customer service, setting up things like Zendesk at the time, which for frozen and perishable kind of direct to consumer business is imperative because especially in the early days, anything and everything can go wrong."

Jessica Young 00:07:02 00:07:24

Behind the Scenes of a Mission-Driven Food Company: "I think, really exciting, mission driven programs like setting up lines with our buying and supply chain to work on things like transitional organic, which was like a big mission of the business to really shift the landscape of ingredients and what's in the food that we're eating."

Jessica Young 00:12:48 00:13:02

Running a Successful Startup: "Being totally honest, I think maybe this is part of a successful startup. You're running so quickly, it's a bit scary sometimes. And I don't know that I ever really felt like, okay, we've got it. We can chill. That was never part of the picture."

Jessica Young 00:15:37 00:15:49

Viral Topic: The Importance of Product Variety in Building a Successful Food Brand Quote: "And I knew that a lot of these solo brands had three or four SKUs. So even if they acquired customers, they weren't going to ever hit a certain basket size because they only had three or four SKUs. It would be really hard to get that repeat purchase."

Jessica Young 00:15:51 00:16:01

Cutting Through the Noise: "So it's like, how are you going to cut through the noise and reach customers? You don't have a big enough platform to scale that, so it's not going to make sense."

Jessica Young 00:19:15 00:19:33

The Etsy of Health Food: "Yeah, on the consumer customer side of the marketplace, we're going after the person who typically shops on Etsy. We get called the Etsy of Health food all the time, and we really use that as our North Star, and that speaks to our consumer."

Jessica Young 00:20:31 00:20:40

Food 101: "Even when you're out with friends and someone eats a really delicious meal at a restaurant, if they're saying like, OOH and on, I love it, you're going to want to order that as well."

Jessica Young 00:42:09 00:42:15

Viral Topic: Streamlining the Photo Approval Process Quote: "We've set it up to be really easy for people to use third-party tools and abide by our standards and again, that really nice system that we see success with."

Jessica Young 00:48:18 00:48:25

Viral Topic: The importance of brand values and transparency Quote: "I think promoting communicating our brand values and what's going on behind the scenes, we found that to be really important... If we show what we're doing with our team and all the standards and more of that behind the scenes to bring some of that transparency forward."

🔑 7 Key Themes

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1. E-commerce marketplace for natural food brands 2. Revamping food distribution for independent brands 3. Over 1000+ brands hosted on the platform 4. Future of food lies in diverse and independent system 5. Backed by Sequoia Capital, Constellation Capital, Color Capital, Karlie Kloss 6. Founder's background in food industry and product development 7. Mission to create a transparent and curated food world

💬 Keywords

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BubbleGoods, e-commerce marketplace, natural food, beverage brands, USA, packaged food space, small brand CPG sector, Etsy of Health Food, independent food brands, independent makers, diverse and independent food system, Sequoia Capital, Constellation Capital, Color Capital, Supermodel Karlie Kloss, digital know-how, Whole Foods, Amazon, e-commerce channels, Farfetch, handmade goods space, innovative food brands, Michelin starred restaurants, frozen food direct to consumer, nutrition, product development, procurement, manufacturing, packaging, direct to consumer distribution, customer service, true transparency, food system.

Interview Breakdown

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In this enlightening episode, we welcome Jessica Young, founder of Bubble Goods, who shares her experience and insights in building a food and wellness industry giant. Discover the secrets behind Jessica’s success, from her roots in Michelin-starred restaurant cooking to her pioneering work with Daily Harvest and ultimately, the creation of Bubble Goods. Today, we'll delve into: - Jessica’s unique journey in the food and wellness industry leading to the establishment of Bubble Goods. - The challenges and opportunities in creating a platform that helps small but innovative food brands to scale. - How the application of strict label policies and a commitment to quality has improved the food shopping experience. - The strategies employed by Bubble Goods to promote growth and build a strong consumer relationship. - This is a masterclass on blending passion with entrepreneurship, a must-listen for anyone interested in the food and wellness industry.

📚 Timestamped overview

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02:53 Started in kitchen, went to culinary school, worked in fine dining, private chefing, lived in Hamptons, worked at Wishbone Kitchen, Hugh Kitchen, meal kit companies.

06:54 Refund and mission-driven programs, wild ride.

08:32 Seeking mentorship for navigating unfamiliar territory.

12:48 Fast-paced startup, focus on product and growth.

17:31 Supply and demand, sales, consumer overwhelm, discovery.

19:15 Etsy-style marketplace for health food brands.

24:30 Curation trend important for marketplace success.

25:17 Brands expand sales through various online channels.

31:01 New Naples pizzas flash frozen and shipped.

33:29 Marketplaces benefit from promotion and brand alignment.

38:11 "Tell Joy, get brands, scale demand, grow."

41:36 Submit under criteria, white background, Canva templates, easy flow.

45:26 Promotion is invaluable for brand growth.

47:54 High standards, transparency, brand partners, trust.

49:21 Investing in brand story for ultimate conversion.

❇️ Key topics and bullets

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I. Introduction to Bubble Goods A. Overview of Bubble Goods being an e-commerce marketplace for natural food and beverage brands B. Mission to be the number one channel for emerging healthy food brands online and bring customers to them C. Founded by Jessica Young and Savraj Singh D. Backed by Sequoia Capital, Constellation Capital, Color Capital, and Karlie Kloss II. The Journey of Jessica Young A. Background in the food and wellness industry B. Gap in the market for innovative health food brands C. Previous work as a chef in Michelin-starred restaurants in NYC D. Joining Daily Harvest as employee number one and handling product development, procurement, distribution, and customer service E. Leaving Daily Harvest to start Bubble Goods III. The Purpose of Bubble Goods A. Providing a platform for independent food brands to overcome limitations of big brands and retailers B. Creating a diverse and independent food system C. Hosting over 1000+ brands from independent makers across the USA D. Vision backed by investors and VC firms IV. Strategies and Features of Bubble Goods A. Creating a lean, digitally native marketplace for improved shopper experience B. Leveraging technology and digital platforms for scaling independent brands C. Focus on curated selection of innovative, strict-label food brands D. Supporting small makers and the shop small movement E. Stricter standards than competitors like Arowan, Whole Foods, or Thrive Market V. Marketing and Growth Strategies A. Investing in content creation, SEO optimization, and social media platforms for driving demand B. Collaboration with brands and their audiences to promote products C. Quality over quantity approach for content creation D. Fast turnaround process for adding new brands to the platform VI. Customer and Brand Relationship A. Building trust with customers through high standards, transparency, and trusted brand partners B. Importance of brand stories in adding depth and driving conversions C. Providing fulfillment services and support for brands on the platform D. Offering data and insights, as well as future options for native advertising and sponsored placement VII. Bubble Goods' Target Customer A. Targeting customers interested in handmade, craft goods and healthy food B. Providing access to emerging brands and driving discovery for customers C. Serving customers outside major secondary cities without access to Whole Foods VIII. Importance of Curation in the Marketplace A. Need for a trusted source to navigate overwhelming number of new products in the CPG industry B. Bubble Goods as a platform to discover new and innovative brands IX. Conclusion A. Recap of Bubble Goods' mission and vision B. Success in scaling the business and building a strong consumer relationship C. Advice for entrepreneurs to seek help and guidance when necessary D. Blaine Bolus's interest in learning about the early stage of a business like Daily Harvest

🎬 Reel script

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[Upbeat background music playing] Voiceover: Welcome back, fellow entrepreneurs! Today, I had the pleasure of hosting an incredible session with Jessica Young, the visionary founder and CEO of Bubble Goods. We dived deep into their remarkable journey of creating an online marketplace for emerging healthy food brands. With over 1000+ brands listed, Bubble Goods aims to be the number one channel for these amazing brands online. Jessica's background in the food industry gave her the insight to revolutionize the way small brands navigate the competitive CPG space. Bubble Goods provides a platform for natural food and beverage brands to directly connect with customers across the USA, offering a valuable alternative to traditional distribution channels. With their mission to build a diverse and independent food system, Bubble Goods is making waves in the industry. Backed by renowned investors, including Sequoia Capital and Supermodel Karlie Kloss, they are redefining how we discover and enjoy innovative, high-quality food products. So, if you're an independent food brand looking for a platform to showcase your products and reach new customers, Bubble Goods is the marketplace for you. And if you're a health-conscious shopper seeking unique and wholesome options, Bubble Goods is your go-to destination. Ready to join this incredible movement? Visit their website now to learn more and get started. [Background music fades out] Voiceover: Remember, success starts with innovation and collaboration. Stay tuned for more inspiring stories and insights from the world of entrepreneurship on our podcast. Until next time, keep chasing your dreams! #DTCPOD [End]

✏️ Custom Newsletter

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Subject: 🎙️ Exciting New Episode Alert! Learn the Secrets of Building an e-Commerce Food Marketplace with Bubble Goods 🌱 Hey there, podcast enthusiasts! We hope this email finds you in good spirits and ready for another thrilling episode of the DTC POD. We are beyond excited to share our latest podcast episode featuring a phenomenal guest, Jessica Young, the Founder and CEO of Bubble Goods, an online marketplace for emerging healthy food brands. Get your headphones ready because this episode is packed with invaluable insights into building an e-commerce food business! 🎧 Episode: Jessica Young - Bubble Goods 🎙️ Hosts: Blaine Bolus and Ramon Berrios In this episode, we delve deep into the dynamic world of e-commerce, marketing, and food entrepreneurship. Jessica shares her inspiring journey, starting from her fine dining experiences in NYC to becoming the first employee at Daily Harvest. Now, as the visionary behind Bubble Goods, Jessica is revolutionizing the way we discover and access innovative, healthy food products. Here are the five keys that you will learn in this episode: 1️⃣ The importance of building trust with your customers and maintaining high-quality standards in the food industry. 2️⃣ How brand storytelling can add value and depth to customers' shopping experiences. 3️⃣ The strategies Bubble Goods employs to promote their brands, including SEO and TikTok marketing. 4️⃣ The unique vetting process Bubble Goods uses to ensure the quality and authenticity of the brands on their platform. 5️⃣ The future vision for Bubble Goods and their plans to scale and offer more campaign opportunities for brands. And here's a fun fact for you: Did you know that Bubble Goods aims to be a complementary supplement to Costco in the grocery space? They're on a mission to provide access to emerging brands and drive discovery for those outside major secondary cities without access to Whole Foods. But don't just take our word for it! Tune in to this insightful episode to hear directly from Jessica about her experiences, challenges, and tips for success. You won't want to miss it! Listen to the episode on [insert preferred podcast platforms here], and get ready to be inspired by Jessica's entrepreneurial journey. Outtro: We've got more captivating content coming your way, so stay tuned to the DTC POD for the latest industry trends, expert insights, and success stories. Remember to hit that subscribe button and share the podcast with your fellow food enthusiasts and aspiring entrepreneurs. Call to Action: Are you a food brand looking for a platform to reach a wider audience? Visit sell.bubblegoods.com to create your account and join the Bubble Goods marketplace. And don't forget to follow Bubble Goods on social media platforms like Instagram, Facebook, and LinkedIn for all the latest updates and mouthwatering food inspiration. Thank you for your continued support, and we can't wait to dive into this exciting episode with you! Keep on listening and keep on thriving, Your hosts, Blaine Bolus and Ramon Berrios

🐦 Business Lesson Tweet Thread

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(1/7) 💡🚀 The rise of Bubble Goods: How embracing brand stories + curated marketplace changed the game for independent health food brands. #Entrepreneurship #FoodTech (2/7) 📈🛍️ Beyond email marketing: Bubble Goods taps into the power of trust and transparent promotion to reach a valuable audience. #Marketing #Transparency (3/7) 🌱🌍 Brand storytelling matters: Building depth and customer conversion through function, lifestyle, and the power of authentic narratives. #BrandStorytelling #CustomerConversion (4/7) 📲🔍 Connect with Bubble Goods: Discover them on social media, LinkedIn, or their website. Open an account at sell.bubblegoods.com for sellers. #Ecommerce #OnlineMarketplace (5/7) 🚛✨ Fulfillment services & support: Bubble Goods prioritizes quality, content creation, and exceptional service for brands and customers alike. #FulfillmentServices #Quality (6/7) 💪💼 The growth strategy: From taste testing to driving demand with SEO, social media, and brand collaborations—all while keeping things affordable. #GrowthStrategy #Affordability (7/7) 🌟📣 Future opportunities: Bubble Goods aims to scale, offering native advertising, sponsored placements, and meeting brand needs for data and insight. #ScalingUp #Partnerships (Note: This tweet thread focuses on the key topics and learnings from the transcript, but it's important to understand that as an AI language model, I am not an expert entrepreneur like Paul Graham or Elon Musk. I can only provide insights and information based on the input I receive.)

🎓 Lessons Learned

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1. Importance of Brand Storytelling: Depth through narratives. 2. Building Trust with Customers: Transparency, standards, trusted partners. 3. Effective Promotion Strategies: Email blasts, valuable audience. 4. Collaborating with Brands: Creating landing pages, emphasizing values. 5. Social Media & SEO: Platforms, TikTok, SEO optimization, driving sales. 6. Quality Over Quantity: Skilled team, content creation, exceptional service. 7. Vetting Brands: Refined process, taste testing, documentation, food safety. 8. Growth Strategy: Increasing customer engagement, stocking up on products. 9. Curation & Trusted Source: Strict standards, promoting quality, supporting small makers. 10. Driving Sales & Revenue: Commission, native advertising, sponsored placement, data insights.

💎 Maxims

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1. Embrace the power of storytelling: Brand stories add depth and can lead to conversions. 2. Transparency is key: Maintaining high standards and promoting brand values build trust with customers. 3. Connect with your audience: Utilize email marketing and promotional tactics to reach a valuable audience. 4. Collaborate with trusted brand partners: Working with like-minded brands can boost credibility and reach. 5. Utilize social media platforms: Engage with customers and promote your brand through social media channels. 6. Invest in content creation: Quality content drives sales and can help tell your brand's story effectively. 7. Focus on quality over quantity: Prioritize providing exceptional service and high-quality products or services. 8. Innovate and adapt: Stay ahead of the competition by constantly exploring new trends and opportunities. 9. Build strong customer relationships: Provide support, fulfillment services, and cater to your customers' needs. 10. Curate and provide a trusted source: Become a go-to platform for customers to discover new and innovative brands. 11. Seek out the best talent: Hire talented individuals who can help drive your brand's success and provide exceptional service. 12. Embrace collaboration opportunities: Explore options for native advertising and sponsored placement to drive revenue. 13. Be adaptable and flexible: Have options for brands to integrate their existing Shopify store or access orders as they come in. 14. Prioritize health and sustainability: Establish strict standards for the products you carry and promote the shop small movement. 15. Build a supportive community: Foster relationships with independent makers and provide resources and guidance to help them succeed. 16. Embrace the insights: Provide data and insights to brands, helping them understand their market and make informed decisions. 17. Be open to mentorship and guidance: Seek help when needed and learn from experienced individuals in your industry. 18. Think long-term: Focus on building loyalty and becoming a daily habit for customers rather than short-term gains. 19. Embrace innovation and technology: Leverage digital platforms and tools to enhance your brand's reach and efficiency. 20. Be passionate and purpose-driven: Build a mission-driven brand that aligns with your values and resonates with your customers.

🌟 3 Fun Facts

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1. Bubble Goods aims to be a complementary supplement to Costco in the grocery space. 2. Bubble Goods has had success with brands featured on Shark Tank and TikTok, driving sales through their marketplace. 3. Bubble Goods targets customers who typically shop on Etsy and are interested in handmade, craft goods.

📓 Blog Post

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Title: Revolutionizing the Food Industry: Bubble Goods and the Rise of Independent Health Food Brands Introduction: In today's digital age, consumers have an increasing desire for transparency, quality, and variety when it comes to their food choices. This demand has opened up avenues for independent health food brands to thrive, and Bubble Goods is at the forefront of this revolution. An e-commerce marketplace for emerging food brands, Bubble Goods aims to be the number one channel for these brands online, connecting them directly to consumers across the United States. In this blog post, we will delve into the key insights and highlights from a compelling podcast interview with Jessica Young, the founder and CEO of Bubble Goods. Building Trust and Promoting Brand Value: One of the crucial aspects that Bubble Goods focuses on is building trust with their customers. Jessica Young emphasizes the importance of maintaining high standards, promoting brand values, and transparency. By working with trusted brand partners, Bubble Goods ensures that customers can rely on the quality and integrity of the products they purchase. Investing in brand storytelling is another key strategy employed by Bubble Goods. While customers often prioritize functionality and lifestyle when shopping, brand stories add depth and can lead to conversions. Bubble Goods creates brand landing pages, collaborates with other brands, and emphasizes values related to function and lifestyle to create a unique and engaging customer experience. Connecting with Bubble Goods: To connect with Bubble Goods and explore the array of health food brands they offer, listeners are encouraged to visit their website and connect on social media platforms such as LinkedIn and TikTok. Additionally, sellers interested in joining the Bubble Goods marketplace can create an account on sell.bubblegoods.com. Driving Sales and Collaborations: Bubble Goods has experienced notable success by featuring brands that have gained traction on platforms such as Shark Tank and TikTok. By leveraging their marketplace, Bubble Goods drives sales for these brands and expands their reach to a wider audience. To promote their brands effectively, Bubble Goods utilizes search engine optimization (SEO) strategies and engages with the TikTok community, known for its viral nature. The team at Bubble Goods is highly skilled and focuses on quality over quantity, ensuring that each brand they feature receives optimal exposure to drive sales. Vetting and Supporting Brands: Bubble Goods maintains a strict vetting process when it comes to adding brands to their site. Jessica Young exemplifies this process by mentioning a brand called Riza Honey. Although Riza Honey is not listed on Google Merchant Center, Bubble Goods would add their products to the Google Merchant Center feed for shopping once approved. The company has a fast turnaround process for onboarding new brands, including taste testing and ensuring formal documentation for food safety. Bubble Goods also offers fulfillment services and support to brands, further enhancing their value as a comprehensive platform for emerging health food brands. Content Creation and Future Opportunities: Content creation plays a pivotal role in driving sales for health food brands on Bubble Goods. Jessica Young highlights the importance of hiring talented individuals like Megan to focus on content creation and capture the essence of each brand's products through photography. Looking towards the future, Bubble Goods plans to expand revenue streams beyond commission on sales. They envision offering options for native advertising and sponsored placements as they continue to scale their business. Brands partnering with Bubble Goods value the data and insights they receive and appreciate the fulfillment services provided, further solidifying Bubble Goods' commitment to supporting their brand partners. Conclusion: Bubble Goods is revolutionizing the food industry by providing a platform for independent health food brands to thrive. Their commitment to building trust, promoting brand value, and driving sales through compelling storytelling and strategic collaborations sets them apart in the marketplace. As Bubble Goods continues to grow and expand its offerings, they not only provide exceptional service to their platform users but also contribute to the larger movement of promoting quality, supporting small makers, and creating a trusted source for customers to discover new and innovative health food brands.

🎤 Voiceover Script

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[Background music playing] Speaker: In this episode of DTC POD, Jessica Young of Bubble Goods shares valuable insights for building and promoting health food brands. Key takeaways include: the importance of brand storytelling, leveraging social media and SEO, driving sales through collaboration and content creation, and providing exceptional service to brands. Discover how Bubble Goods is revolutionizing the food distribution landscape and empowering independent makers. Tune in to DTC POD for more inspiring stories from the world of direct-to-consumer businesses. [Music fades out]

🔘 Best Practices Guide

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Title: Best Practices for Building a Successful Online Marketplace for Food Brands 1. Identify the Gap: Recognize the need for a platform that allows small, innovative food brands to launch and scale their businesses in the digital space. 2. Create a Curated Marketplace: Build a platform that offers a diverse range of independent food brands, focusing on strict label standards and innovation in the health foods sector. 3. Leverage Digital Expertise: Develop a lean, digitally native marketplace that provides a seamless shopping experience for customers and efficient distribution for brands. 4. Establish Trust and Transparency: Emphasize brand values and promote transparency in the food system to foster trust with both customers and brand partners. 5. Offer Fulfillment Services: Provide fulfillment and support services to ensure a smooth experience for brands and customers. 6. Focus on Quality over Quantity: Prioritize the selection of high-quality brands that align with the vision and values of the marketplace. 7. Invest in Content Creation: Create compelling content that tells the unique stories of each brand, driving customer engagement and conversions. 8. Drive Discovery and Sales: Utilize SEO optimization, social media platforms, and brand collaborations to generate demand and attract customers to the marketplace. 9. Collaborate with Brand Partners: Explore opportunities for native advertising and sponsored placements to generate additional revenue as the marketplace scales. 10. Seek Guidance and Support: Don't hesitate to ask for help and guidance from mentors, investors, and industry experts when facing challenges or feeling overwhelmed.

🎆 Social Carousel: Do's/Don'ts

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Slide 1: "10 Core Insights from DTC POD Episode with Jessica Young" Slide 2: "Promotional Strategy" - Leverage email marketing and promotions to reach valuable audience segments. Slide 3: "Customer Trust" - Focus on brand values, transparency, and collaborations with trusted partners for customer trust. Slide 4: "Brand Storytelling" - Use brand stories to add depth to your product and increase conversions. Slide 5: "Marketplace Approach" - Utilize innovative platforms like Google Merchant Center and social media for product listings and visibility. Slide 6: "Quality over Quantity" - Ensure high standards and focus on quality to differentiate your offerings. Slide 7: "Nurturing Talent" - Seek the best talent to deliver exceptional service and quality content creation. Slide 8: "Customer Insight" - Understand customer preferences to better cater to their needs and wants. Slide 9: "Unique Business Models" - Experiment with different business strategies like subscription models for customer retention. Slide 10: "Discovery Platform" - Aim to serve as a discovery platform for new and innovative brands for consumers. Slide 11: "Mentorship & Guidance" - Seek help and guidance from industry experts, mentors, and investors to scale your business.

🎠 Social Carousel

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1. "10 Essential Tips for Digital Entrepreneurs" 2. "Trust Building" Transparency and authenticity are critical to create trust with your customers. 3. "Brand Stories" Brands should tell their stories for customer engagement and to drive conversions. 4. "SEO Use" Utilize SEO and platforms like TikTok to promote your brand and drive traffic. 5. "Quality Over Quantity" A talented and skilled team is crucial to ensure quality and meet high standards. 6. "Vetting Process" A detailed process for approving new brands fosters trust and ensures quality. 7. "Growth Strategies" Aim for high customer average and recurrent purchases with strategic product discovery. 8. "Accessible Entry" Lower entry barriers and use SEO, social media, and collaborations to drive demand. 9. "Strict Standards" Maintain higher standards than competitors to distinguish your brand and gain trust. 10. "Support Small Makers" Championing small businesses and the 'shop small' movement boosts brand reputation. CTA Slide: "Tune into the DTC POD for more industry insights and expert tips!"

One Off Tweets

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1. We're shifting the marketplace of the food distribution landscape for independent brands. Our aim? To take the limits off and improve customer experience. Innovation is where it’s at. 2. Our guest, Jessica Young, founder of Bubble Goods, knew there was a gap in the market: health food brands were creating innovation but lacked the digital know-how to launch and scale. She stepped in to change that. 3. Bubble Goods has a mission: to become the number one digital channel for healthy food brands. This is about bringing customers to brands, and greatness to your table. 4. Jessica Young's story shows the power of tenacity and spotting the unfulfilled needs in the market. First at Daily Harvest, and then creating Bubble Goods - the Etsy of health food. 5. Bubble Goods' unique approach has helped propel over 1000+ brands into customers' homes. We believe in diversity and independence in the food industry. Everyone has a place at the table. 6. Ever wondered what it takes to launch a food startup? Years of experience in Michelin-starred restaurants and a keen eye for predicting what’s next in nutrition were Jessica's stepping stones. 7. At Bubble Goods, we value quality over quantity. Every brand that appears on our site has passed our high-quality standards - from taste to food safety. 8. We are committed to providing remarkable fulfillment services for our brands. Efficient, prompt, and with an eye on the detail - we help our brands shine. 9. Brand stories add depth and conversions. At Bubble Goods, we are investing deeply in brand storytelling through our collaboration and brand landing pages. 10. We prioritize content creation, SEO and social media to drive sales. Our talented team focuses on turning shoppers into repeat customers through engaging, valuable content.

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