The Culinary Journey: "I worked in fine dining, did some private chefing on the side for supplemental income, lived in the Hamptons for a bit."

Building a Growing Direct-to-Consumer Business: "You're getting a company, it's like soup to nuts customer service, setting up things like Zendesk at the time, which for frozen and perishable kind of direct to consumer business is imperative because especially in the early days, anything and everything can go wrong."

Behind the Scenes of a Mission-Driven Food Company: "I think, really exciting, mission driven programs like setting up lines with our buying and supply chain to work on things like transitional organic, which was like a big mission of the business to really shift the landscape of ingredients and what's in the food that we're eating."

Running a Successful Startup: "Being totally honest, I think maybe this is part of a successful startup. You're running so quickly, it's a bit scary sometimes. And I don't know that I ever really felt like, okay, we've got it. We can chill. That was never part of the picture."

Viral Topic: The Importance of Product Variety in Building a Successful Food Brand Quote: "And I knew that a lot of these solo brands had three or four SKUs. So even if they acquired customers, they weren't going to ever hit a certain basket size because they only had three or four SKUs. It would be really hard to get that repeat purchase."

Cutting Through the Noise: "So it's like, how are you going to cut through the noise and reach customers? You don't have a big enough platform to scale that, so it's not going to make sense."

The Etsy of Health Food: "Yeah, on the consumer customer side of the marketplace, we're going after the person who typically shops on Etsy. We get called the Etsy of Health food all the time, and we really use that as our North Star, and that speaks to our consumer."

Food 101: "Even when you're out with friends and someone eats a really delicious meal at a restaurant, if they're saying like, OOH and on, I love it, you're going to want to order that as well."

Viral Topic: Streamlining the Photo Approval Process Quote: "We've set it up to be really easy for people to use third-party tools and abide by our standards and again, that really nice system that we see success with."

Viral Topic: The importance of brand values and transparency Quote: "I think promoting communicating our brand values and what's going on behind the scenes, we found that to be really important... If we show what we're doing with our team and all the standards and more of that behind the scenes to bring some of that transparency forward."