"Power User Challenges: So the people that we service really well are ones who, when they sign up for Shopify, they look at 100 options and a million themes and a million apps and try to guess I'm, which of these do I need to start with? And then register for sales tax and then manage customer support end to end and then register for. Do you want paypal? Well, you have to spend up a PayPal account. Do you want to offer Afterpay? You have to spin up that account. It's not like built in for you to just beautiful website branded to you."

"Effortless Online Business Management: So for anyone whose focus is their content, their startup, their business, their creative arts, and who is looking into spinning up something, something like this, that they want to sell products online ranging from merch to stickers to journals to hot sauces or candies, but doesn't want to deal with the supply chain end to end and sales tax end to end and customer support end to end and every little detail there, like, lot of fucking work. And like, we take that all to zero, basically."

"Understanding State Tax Thresholds: And then each state, each county, each threshold has its own setup for all this stuff."

"Prioritizing in Business Growth: But if you're selling ten grand a month, 20 grand a month, you know, like is that your top priority or is it scaling the business?"

"Understanding Customer Needs: And so he left maybe six years ago, but we had a head start on what customers wanted, where I think the real flaws, without going too much on the teespring story, like, it ended up being a very like kind of a cheap or low quality merge platform for Internet marketers to resell products, actually."

"Overcoming Early Startup Challenges: Yeah, the early days sucked compared to today. It was a lot more work. Like for example, you couldn't maybe like on our first year, you couldn't drag and drop products to rearrange on the store what appeared first. And so we filtered by the updated at timestamp in the database, you had to manually save a million items."

"Guidelines for Beginners in Community Monetization: Usually our theory and how we guide people to start is in the beginning of your community monetization journey. You should try to sell five hats on demand or five t shirts or something. That's just a sign that you can sell and you have a community who wants to build around that."

"Building a Business with an Audience: So I think whether you aspire to be a creator or aspire to be a business person, having that audience is so, so powerful, we expect over time that we will have a greater, greater and greater opportunity, share of that cohort, because I just think we have the right product for that audience."

"Different eCommerce Visions: They're really for someone who wants to do ecommerce as their 100% job, they quit everything else. They've made that their goal. They're going to run paid ads around that. They're going to run supply chain optimizations, they're going to do that. They're going to hire their own customer support."

"Social Media Reach: Probably even on this call, my Twitter account has DM'd a bunch of people. We do similar on Instagram. And then finally, SEO is a pretty effective channel for us, both in terms of existing or like traditional Google search SEO. And then also what I would consider that are like YouTube search, TikTok search, things like that, as people find us from various channels."