The Role of Research in Content Creation: "And I think any person or company that has a media machine, the moment that that media machine starts generating content about something that is not just about the company or the person, like their stories and their value props, but they want to talk about something external to them. That's when research comes in, because research helps capture what that is factually, precisely."

Influence of Social Presence Online: "I used to have, like, a artwork as an image, and he said I should put my face on it."

Understanding Digital Research Methods: "You go to YouTube, you search the subject... You put them on YouTube, on Spotify, on Apple podcasts, and then you gather all the relevant interviews, all the relevant links from those platforms, put them on a Google Doc, and then you enter that subject's name on a tool like perplexity or Google. And also there you gather the most important links. And as you read the headlines, as you read the sub headlines, you start building your mental model of the person where you're still, you're just doing that, you're just gathering links now and building a mental model."

Content Creation Strategy: "And when you have gone through all the links and have taken like the most essential notes, then you sort of sit down and step back and decide the frame and the angle of the piece."

Effective Communication in Research: "I feel like most people expect that the longer the research is, the more value it'll have to the person that's reading it. But it's actually the inverse. You want a very high signal and very low, like serial noise."

Monetizing Research Trends: "how you monetize research is by putting it behind a paywall and saying, this is what you get, and then having that on the other side."

The Value of Research Assistants in Content Creation: "What research, like a good research assistant or a good Jamie ensures that you’ll sort of talk about the best things possible and you don’t repeat things that have already been asked or talked about. So people find it boring because they already listened or heard about it. And it also ensures that you sort of have a wider view than that which you could achieve by just yourself and your daily life."

Maximizing Content Relevance in Social Media Strategy: "And that is so valuable for a big creator because again, you won't have like dull conversations bringing up things that are already been talked about. And you also find interesting things that are like appropriate or would make a lot of sense to talk about in that moment and would draw people's attention."

The Importance of Specialization in Content Creation: "I think there needs to be a lot of researchers, not just me, and each researcher have like their own niche, their own format, specialty, and then collaborating with copywriters, I think that would be huge."

Workplace Efficiency and Standards: "I guess they like, at least what I learned with Sam and Moisenick is a very low tolerance for inefficiency or for just not doing your best. So I feel like I had the privilege of learning from or like adhering to the standards, being made adherent to such high standards."