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I'm really looking forward to this episode today because we have a special guest, and that special guest is Eugenio Castro, who we had the pleasure of working with actually for some time now and has let us realize the value that there is when it comes to operations for being a creator. And one of those key pillars of operations is research. And Eugenio is, you know, definitely world class guy when it comes to research. And it's something that a lot of creators are leveraging today in order to make their podcast a better experience and overall applying it to every line of work that they do. So, Elgenio, I'll let you speak to your business, your background, and what exactly you do, but welcome to uploading.

Awesome. Thank you for having me, Ramon and Blaine. It's great to see you guys again, and I'm excited to talk about research. So I've been doing research for 13 months now. I started in 2023, in January, and it completely changed my life. I worked with some amazing people, with my heroes, I would say people that I really looked up to before I started working for them. And I've learned a lot, and I've realized that there's a massive demand for research, and I'm still in the process of figuring out how to best capture it. But essentially, the value that it gives to a person or a company is the ability to sort of have their content generation machine, the research component up, sort of a outsourced store, delegated to someone that knows what they're doing and they don't have to set up themselves.

And I think any person or company that has a media machine, the moment that that media machine starts generating content about something that is not just about the company or the person, like their stories and their value props, but they want to talk about something external to them. That's when research comes in, because research helps capture what that is factually, precisely. And then we give it to the content creator or the company's media machine, and they do their copywriting on that. So it helps. So that's what research is for in content, in the content world is for people or companies that want to talk about things that are not just about themselves, but in their niche or outside themselves in some aspects. That's when research comes in, and there's, there's a lot of use cases, a lot of, like, work streams, and we can talk about some of them, but broadly, what research is. Yeah.

And you've, you've, you know, can you share, um, for example, an example of the type of research that you do and maybe one or some of the clients that, that you do this for, for sure?

Well, one of the most common work streams or the most common that I've encountered is interview preparation. So helping podcast hosts really get to know everything about their podcast guests and that information, those insights that we pull for them, help them ask better questions and help them be confident and not ask questions that we're asking the guest podcast, because the guests I research are people that are constantly on podcasts and are famous people. So they. They have a lot of information, and you don't want, as a podcast host, like, ask them the same question and not provide any additional value for the audience. So that's. That's one of the most common ones. And I like to think of it almost as Jamie as a service. Jamie, the Joe Rogan's, like, resource guide.