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Castmagic LinkedIn Post
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"Embracing a Scientist's Mindset in Business: Just like a scientist will have an hypothesis experiment and keep trying. Each business taught me a valuable lesson."
"Career Advancement - The 'TAG' Method: So the way I reached out to behive, which is the same method I use for Noah Kagan, is what I call the tag method, and that's target, audit and gift. So, basically, what you want to do with target is pick someone that you want to work for, whether that's an entrepreneur or a company. Ideally, it's someone who can teach you or fill in the gaps of the skills that you're missing. Step two is to do an audit. And so do your homework. Do your research on ways you can help the company. What are their strengths? What are their weaknesses? What upcoming projects do they have? What skills can you help them? What gaps can you fill for them? And then last step is gift. So, what I did for behive is I put together a Google Slide presentation of all the ways I could help them, all the projects that I could help them over the summer, and I pitched it to them for free."
"Beehive’s Commitment to User Education and Innovation: One thing I admire about Beehive is that they're constantly shipping features. It seems like every new week, there's a new feature, and with so much innovation, they wanted to have their users be able to not just use a platform, but maximize it. And so I was in charge of creating the course that taught them how to use that platform. I think the biggest thing about what I've learned from Beehive is just how to structure different projects. And so beehive worked in two week sprints, and so that's what I started to model my projects and structure my projects into. And that really helped with productivity, because before that, I would outline my entire project and then get overwhelmed."
"Mastering Empathy in Business: And I think the greatest skill you can learn as a marketer, a creator, an entrepreneur, even just as a person, is empathy and being able to place yourself in someone else's shoes. And so when we launched beehive 101 course, the subject line of the email was, please don't tell my boss. Right? And the whole idea of the email was, I hacked into my boss's computer, and I'm launching this little course to help you guys. I hope my boss doesn't get mad if enough people click on it and like it. Maybe he won't fire me, right?"
"Keys to Building Professional Relationships: 'I think that strategy of where most people ask, how can I help you? Or what can I do to work for you for free? The problem with that approach is that by asking, without showing, you're actually making the other person do more work to figure out who you are and if you're any good and what you can actually help with... And so the question that I ask myself, and I encourage people listening to this to ask is, how can I make this a no brainer for the other person? And that kind of ties back into that empathy, right? Putting yourself in the other person's perspective... to work with your favorite entrepreneur or company, basically, you need to show two things, that, number one, you want the job, and number two, that you can do the job. And the best way that I believe you can do that is to do the work upfront, to use the tag method, to do what I like to call pre work. And I think the coolest thing about this approach is you don't have to have any experience or, you know, credibility or a degree, right.'"
"The Importance of Authentic Content: And a framework that we like to use is called the name test, which was, if someone covers your name and your profile picture, would they be able to tell it's your writing? And so, if your hook can be copy and pasted by an 18 year old kid with no life experience, then you got to adjust the hook so that only you can write that content."
"Productivity in Content creation: 'We tried a lot of stuff similar to what I said before is like, we tried all types of different content. We tried visuals, one liners, listicles, how tos, all that. The one thing that helped us transition from the experimentation phase to the doubling down phase and doing more of what works is simply taking note of what's working. And it sounds so simple, but Noah constantly asks, like, how can we do more of what's working? How can we do more of what's working? It's such a simple idea, but a lot of people just keep tweeting into the void without actually looking at what's actually working.'"
"Imposter Syndrome and Overcoming Self-Doubt: 'For the longest time, I've suffered from an imposter syndrome because of my age. But I was talking with my cousin the other day, and what he said was, I only have to be one chapter ahead of the textbook of life. You don't have to be the guru preaching at the top of the mountain. You just have to be one or two steps ahead of the people behind you and the people you're sharing content to.'"
"Authenticity and Learning in Content Creation: The way I like to view myself is as that kid in the back sharing his notes with the rest of his classmates. As I build this content agency and my brand, I just want to document and share the things I'm learning. So I write on Twitter and Instagram, and I also have a weekly newsletter. And really, what I do is if I learn something, I'll share it. If I make a mistake, I'll share it. And I think that the difference between the content I produce for Noah and the content I produce for myself is Noah's content is much more of a top down approach, whereas mine is more of a bottom up approach, where Noah's already kind of climbed the mountain. He has the wealth of stories and experiences and credibility and accomplishments to share, which makes my job easy. But for myself, it's not trying to be someone I'm not."
"Social Media Marketing and Content Creation: But the way I look at it is I'm not consuming content, I'm studying content. And so as I scroll my timeline any tweet or hook that captures my attention, I immediately save it to a folder and then I try and dissect why it actually captured my attention. Once I understand the structure or the reason why, I'll templatize it. And so I have over hundreds of templates, of tweets and hooks and story tweets and personality tweets and advice tweets, just hundreds of templates. That way, when I write content for both myself or my clients, it makes it a lot easier."
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Simplify
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