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DTC POD Jeff Byers, Momenetus - How This Performance Supplement Brand Scaled from $2M to $36M in 18 Months
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🏆 5 Ways to Win

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The latest episode of DTC POD dives deep into the world of performance supplements, revealing how exceptional brands distinguish themselves in a competitive market. Here's what sets the achievers apart:

✅ Focusing on quality and scientific backing in product development

✈️ Rapidly scaling while upholding transparency and trust

✅ Staying true to a mission that goes beyond just profits

🤝 Building strong relationships with experts and end-users

🔍 Emphasizing clear, clinical research and government partnerships

Download link here!!!

DTC Pod Linkedin
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@Jeff Byers, CEO of @Momenetus, is our special guest on DTC POD this week. From a $2M to a whopping $36M in only 18 months, Jeff reveals how this performance supplement brand achieved such incredible growth. Tune in as Jeff gives us a play-by-play on how they tackled branding hurdles, scaled their marketing toolkit, and forged key partnerships, all while maintaining a steadfast commitment to transparency and quality in the nootropic space. Discover why their product, Braindrive, is making waves in pro and college sports circles and learn about their strategic moves, from government innovation contracts to clinical research. Exciting, insightful, and candid – this episode is packed with valuable lessons on scaling a DTC brand. Don't miss it! Full episode here: [Spotify Link] #dtcpod #supplements #brandscaling #marketing #sportsnutrition #businessgrowth #directtoconsumer

1️⃣ One Sentence Summary
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Jeff Byers discusses Momentous growth, branding, and high-performance product mission.

💼 LinkedIN - 6 Reasons Post
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Scaling a performance supplement brand from $2M to $36M is no minor feat. Here are the top 6 reasons why Momenetus’s approach was a resounding hit:

1. Innovation Overlaps with Demand

Jeff Byers and Momenetus tapped into the nootropic market with Braindrive, understanding that users were seeking more than just caffeine-induced alertness. By focusing on clean ingredients and clinically-backed formulations, they positioned their product perfectly where consumer demand was headed.

2. Expanding Through Strategic Partnerships

Momenetus's decision to work closely with pro and college sports teams provided a credible and influential platform. This partnership with key stakeholders in sports amplified their market presence and played a pivotal role in scaling their business spectacularly.

3. Understanding the Marketplace

By closely looking at industry standards and consumer skepticism, Momenetus crafted products that stood out. Their commitment to transparency and trust-building shattered the common mistrust enveloping the supplement market, which positioned them as a reliable brand in a crowded space.

4. Navigating Growth Challenges

Although Momenetus faced considerable obstacles, including branding and marketing pitfalls as a DTC company, they managed to overcome these hurdles. Their persistent focus on product quality and customer experience laid a rock-solid foundation for unprecedented growth.

5. Serving the "Life Optimizer"

Identifying and catering to the "life optimizer," the core Momenetus customer, showed a sophisticated understanding of their target audience. Knowing precisely who they were serving allowed for a more targeted, effective approach in product development and marketing strategy.

6. Commitment to Research and Advocacy

Momenetus's investment in clinical research and government advocacy work, unique among DTC brands, gave them a cutting-edge advantage. Engaging with policymakers and academicians not only reinforced their standing as a science-driven brand but also expanded their reach well beyond typical consumer channels.

TAKEAWAY:

Innovation should meet market needs; partnerships amplify impact.

Understand your market to create standout products.

Face growth challenges head-on with a customer-centric approach.

Identify your core customer for targeted growth.

Invest in research and advocacy for long-term credibility.

Momenetus's growth from $2M to $36M is a masterclass in market-adapted innovation, strategic partnerships, consumer understanding, and a commitment to research-backed advocacy.

Interview Breakdown
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In this interview, we dive into the brain-boosting world of nootropics with Jeff Byers, former athlete turned entrepreneur, who unpacks the journey of his product Braindrive and the explosive growth of his company Momentus. It's an insightful discussion about the challenges and strategies of building a successful direct-to-consumer brand in the high-performance wellness industry.

This interview cover:

- The rigorous process behind the development of Braindrive and its position in the competitive nootropic market

- The fundamental shifts in branding and marketing that propelled Momentus towards a $40 million revenue milestone

- How government contracts and relationships in professional sports are shaping the company's revenue streams

- The strategic decision-making and product innovation that guide Momentus to create a significant impact in the wellness space

- Jeff Byer's personal and professional journey, from the world of finance and biotech to spearheading a mission-driven health optimization company

🔑 7 Key Themes
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1. Nootropic efficacy and clean ingredients 2. Brand evolution and DTC challenges 3. Revenue growth through innovation contracts 4. Momentous acquisition and product diversification 5. High performance democratization and optimization 6. Advocacy and industry standards in supplements 7. Inventory management and rapid product expansion

💬 Keywords
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Ramon Berrios, brain enhancement products, Braindrive, nootropic blend, caffeine and cognition, pro and college sports, direct-to-consumer brand, marketing strategies, government innovation contracts, product development, clinical research, health industry transparency, revenue projections, sports performance, PR lotion, human performance optimization, trust and commoditization, dietary supplements, Momentous acquisition, leadership and culture, Huberman partnership, wellness and longevity, life optimizer, vitamin D standards, industry certification, consumer education, performance wellness advocacy, inventory management, third-party certifications, banned substances.

🎞️ Clipfinder: Quotes, Hooks, & Timestamps
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Jeff Byers 00:04:54 00:04:56

Venturing into Biotech Entrepreneurship: "I was employee five, and I really learned about physiology, science, clinical research, kind of by fire hose. I was definitely the least smartest human being on that team and least accomplished from a business perspective. But what I brought, and they were really intrigued by, they had this idea to use the technology outside of medicine and use it in performance sport, and given my background as a pro athlete, and then they also wanted to raise some capital."

Jeff Byers 00:05:18 00:06:02

Biotech Innovation in Sports Performance: "And PR lotion became a baby or an idea within the biotech of what if we could deliver sodium bicarbonate? And most people have, like, what is sodium bicarbonate? It's baking soda through the skin. But five decades worth of research say that sodium bicarbonate, bicarbonate specifically helps reduce acidity in your body. And so when you're training really hard or really long. You produce what is commonly referred to as lactic acid, and that is a limiting factor in your ability to go harder or longer. And so if we were able to deliver this substance to the skin, you could really make a pretty big impact when you think about performance in sport."

Jeff Byers 00:22:31 00:22:54

Business Merger Challenges: "And at the scale we were at, it was very hard, right? A culturally incredibly hard. Two very small teams, very different ethos, very different founders. Like, I am a very different founder than who started the original momentous brand and just leadership styles, philosophies, et cetera."

Jeff Byers 00:25:04 00:25:27

Navigating Company Vision and Growth: "And so how we navigated it was we found somebody who was super aligned with our vision and said, hey, let's create an event for all these people they'd been in, some of them had been in for five, six years. And we transacted out the people that were interested or were in align with the mission. And it was a tremendous outcome for company and people and new investor."

Jeff Byers 00:31:07 00:31:22

E-commerce Struggles and Triumphs: "Our website was garbage, right? Like, hard to transact, really buggy, all that. And it all kind of comes down to my zone of genius is not d to c merchandising, d to c, any of that."

Jeff Byers 00:32:07 00:32:27

Business Growth and Marketing Candidness: "But still, up until seven months ago, our marketing team was like, four people, right? And people are like, oh, what are your retention flows like? And I was like, we got like three emails. We weren't even doing the basics, which is sad."

Jeff Byers 00:46:18 00:46:31

Nutrition Label Accuracy: "It's testing for label claim accuracy. So, basically, if you say you have 20 grams of protein, 5 grams of carbs, whatever it is, you have to be within, like 10% variation, right."

Jeff Byers 00:51:16 00:51:37

Influential Figures in Fitness and Optimization: "And so it wasn't on, like, how do we get a Galpin or a sims? Like, Stacey is, like, the leading female performance optimization human in the world. And Andy Galpin did some stuff with Huberman and has some more big things. But he's probably the smartest exercise physiologist in the world, or most popular, most easily digestible maybe is a better word."

Jeff Byers 00:53:21 00:53:29

Women in Athletics and Health Disparities: "And then we did the same thing on female high performance and the gaps in female performance and what we see in college and pro athletics and the equality gaps."

Jeff Byers 01:02:59 01:03:10

Customer-Centric Business Philosophy: "But I really believe it's all about in service of the customer. If we can continue to find better ways to serve the customer and serve their needs and give them real value, it's going to be really incredible."

📚 Timestamped overview
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00:00 Transition from biotech to entrepreneurship, sports involvement.

09:42 Strong product with impressive clinical trial results.

13:42 Acquired brand, challenges, niche market, sustainable model.

22:22 Merger of two different nutrition brands challenging.

25:04 Aligned vision led to merger, new company.

32:07 Marketing team transformed, aiming to change health.

36:52 PR lotion minimizes need to urinate in air force.

44:23 Grow the pie responsibly, despite challenges.

46:18 Testing label accuracy for nutritional supplements matters.

51:11 He's a tastemaker, optimizing performance for all.

57:59 Prioritizing trust over commoditization leads to success.

01:02:59 Innovate to serve the customer, democratize high performance.

01:08:33 Simplify product usage for better impact and retention.

01:15:03 Nootropic blend designed for focus and clarity.

❇️ Key topics and bullets
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Podcast Episode Outline: Jeff Byers - Momentous 1. Introduction to Braindrive and its Cognitive Benefits - Host Ramon Berrios's personal experience with Braindrive - Jeff Byers describes the acquisition of Braindrive and its design process - Braindrive's popularity among pro and college sports staff - Misinformation in the nootropic space and how Braindrive differs 2. Momentous Company Evolution - Jeff Byers details the history of the company's branding and marketing - The transition and difficulties encountered in establishing a direct-to-consumer brand - Emphasis on government contracts and industry relationships - Momentous's approach to changing health industry standards 3. Financial Milestones and Revenue Streams - Revenue growth and projections for Momentous - Importance of government contracts and sports teams to the business model - The corporation's strategy to increase revenue and expand its team 4. PR Lotion Development - Background in finance and biotech leading to PR lotion inception - Technological innovation in delivering sodium bicarbonate transdermally - Positive results and interest from elite clientele, including special forces and pro athletes 5. Product Strategy and Trust Building - The unique selling proposition of Momentous with patented technologies - Building customer trust over commoditization - Continuous innovation in products and customer experience for growth 6. Company Goals and Market Positioning - Aim to scale revenue significantly by focusing on service and innovation - Working with the US Congress and upcoming product developments - Maintaining a selective approach amidst market growth opportunities 7. Product Effectiveness and Industry Standards - Challenges in merging two flat businesses - Advocacy for single ingredient supplements - Skepticism around multi-ingredient products and proprietary blends 8. Marketing and Sales Challenges - Commercialization difficulties of topical muscle recovery products - Ensuring that products meet high standards set by the brand - Strategic response to lack of trust and transparency in the supplement industry 9. Momentous Brand Direction and Acquisition - Acquisition process involving Momentous and the emergence of the Huberman brand - Financial restructuring and alignment of mission and vision - Embracing a shared vision for high-performance product delivery 10. Expanding Audience and Advocacy - Shift from athlete-centric to life optimizer focus - Importance of ingredient certification and industry standards - Briefing Congress on female performance in athletics and wellness initiatives 11. Commitment to Mission and Communication - Ensuring product quality while managing company growth - Reinforcing the message of premium pricing paralleled by superior product standards - Efforts to enhance consumer education on product value and pricing 12. Inventory Management Challenges - Company growth and inventory challenges in the early stages - Managing risks with rapid expansion from two to 36 products - Maintaining high product standards amid supply chain hurdles Closing Remarks - Host's appreciation of Jeff Byers's insights - Anticipation about Momentous's future endeavors

🎬 Reel script
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Welcome to DTC POD. This is your host, Ramon Berrios, with our special guest Jeff Byers. In today's intensity-packed episode, we peeled back the layers of Momentus's remarkable journey. Jeff Byers, a powerhouse merging biotech smarts with sports performance, revealed the brainpower behind their caffeine-free nootropic, Braindrive, a favorite among pro coaches for mental clarity and focus, without the headaches. We also uncovered the strategic pivot that steered Momentous from DTC struggles to a staggering $40 million in revenue. We heard firsthand the tough navigation through branding challenges and the thrust into government contracts that's setting new standards in health transparency. Jeff shared the thrill of scaling from finance to a cutting-edge lotion, PR Lotion, pushing athletic boundaries, and shifting to democratize high performance for all. Join us as we follow Momentus's ascent, building trust with service, quality, and a relentless pursuit of innovation. Stay tuned and keep optimizing with DTC POD.

👩‍💻 LinkedIn post
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🎙️ New Episode Alert: DTC POD with Jeff Byers - Behind the Breakthrough of Momentus 🚀 Tune in for a riveting conversation as Blaine Bolus and Ramon Berrios chat with Jeff Byers, CEO of Momentous, about the high-performance product industry's inner workings and the transformative journey of their brand. 🧠 Ramon Berrios shared his personal experience with the nootropic Braindrive, which offers clarity without the typical caffeine buzz. 🔗 Jeff Byers pulled back the curtain on the acquisition of Momentous, detailing the strategic pivots essential for scaling a DTC brand amidst a crowded and often misleading marketplace. 💡 From struggling to success - Momentous is now navigating toward an impressive $40 million in revenue with a clear vision for health and performance optimization. 🎧 Listen now to our latest DTC POD episode with Jeff Byers for a deep dive into the challenges and triumphs of building a trusted brand in the health and wellness space! 📌 3 Key Takeaways for Business Innovators: - Building Trust is Paramount: In a market where skepticism runs high, establishing trust should be a cornerstone of your brand strategy. - Focus on Service and Innovation: Differentiate your brand by consistently delivering exceptional customer service and investing in product innovation. - Embrace Challenges as Growth Opportunities: Rapid scaling comes with its unique set of hurdles—tackle them head-on as pivotal moments to refine your business model and strategy. 💬 I'd love to hear your thoughts on the topic! What strategies do you find most effective for scaling a DTC brand? Join the conversation below! #Momentus #JeffByers #DTCPOD #BrandStrategy #Innovation #Entrepreneurship #BusinessGrowth #PodcastEpisode #ListenNow #HealthAndWellness #PerformanceOptimization #Nootropics #Marketing #ScalingBusiness #CommunityBuilding

✏️ Custom Newsletter
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Subject: 🧠 Uncover the Truth Behind Nootropics & High-Performance with Jeff Byers on DTC POD 🚀 Hey there Mind Maximizers! Get ready to fine-tune your brainpower and hone your performance savvy because the latest episode of DTC POD has dropped, and it’s a bona fide game-changer! Our very own Blaine Bolus and Ramon Berrios sat down with Jeff Byers, the mastermind behind Momentus, and the revelations were nothing short of fascinating. 🎧 Tune in as Jeff Byers takes us on a journey through the intricacies of the nootropic industry, the highs of sports performance technology, and the admirable mission of his company Momentus. Here's what you're in for: 🌟 5 Keys You Can’t Miss: 1. Inside Scoop: Ramon shares his personal experience with Braindrive and why it stands out in a crowd of brain enhancers. 2. A Peak Behind the Formula: Jeff Byers spills on how Momentus ensures the potency and purity of Braindrive, especially its no-caffeine stance! 3. The Marketing Maze: Learn how Momentus navigated from troubled waters to a revenue stream that's going from strong to stronger! 4. Government Grants and Gridirons: Yes, there’s a connection! Discover the surprising sources of revenue and support for Momentus. 5. The PR Lotion Phenomenon: Ever wondered what's in the secret sauce that helps athletes push beyond their boundaries? Jeff Byers gives you the lowdown. 🎈 Fun Fact: Did you know the coaches, not the athletes, are the MVPs for Braindrive sales in pro and college sports circles? Talk about an unexpected twist! 👋 Outtro: Massive thanks to Jeff Byers for sharing the compelling story of Momentous and getting us psyched to witness their onward surge. The DTC POD team is all cheers and we can’t wait to see where they zoom to next. 📣 Call to Action: Ready to get your learn on? Click that play button, dive into the full episode, and join us in unraveling the puzzle that is peak mental and physical performance. Plus, don't forget to hit subscribe for your regular dose of industry insights and those aha-moments we all crave! Until next time, stay curious, stay agile, and keep optimizing! The DTC POD Crew ➡️ Listen now: [Insert Podcast Link Here] P.S. Sharing is caring! If you’ve got a buddy who’s all about that optimized life, pass this email along. They’ll thank you later, and so will we! 🌟 ----- *Opt out of these mind-boosting updates anytime by clicking unsubscribe, though we'll miss you more than caffeine on a Monday morning! If you have questions or want to share feedback, just hit reply – we read every message!*

🐦 Business Lesson Tweet Thread
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1/ Jeff Byers of Momentous just laid out a master class on pivoting a DTC brand into a major player in the health & wellness space. 2/ Their initial struggle? A classic story. Small teams, weak marketing moves... until they hit their stride focusing not just on consumers, but on strategic relationships. 3/ Braindrive became their beacon. A nootropic crafted without caffeine buzz, earning nods in pro sports circles - coaches, not just the athletes. Precision over mass market. 4/ Revenue soared from 5 to 40 mil. How? Government contracts and laser-focused product development. Byers knows: Innovation-backed revenue is king. 5/ But growth isn’t without pain. "We broke people," Byers admits. Rapid scaling strains teams. The lesson? Prepare your crew for tough climbs. 6/ Merging with Momentus wasn't just a handshake. It was two different worlds fusing - a clash of cultures, objectives. Yet, they emerged stronger, more aligned. Resilience redefined. 7/ Their secret sauce? Trust over tactics. They wager on humanity's love for genuine connection. In a commoditized market, trust isn't just good - it's golden. 8/ Speaking of gold, Byers is a vanguard for change. Bucking the trend, he calls for clarity in an industry clouded by prop blends & hollow claims. 9/ Momentous is a tale of a brand that doesn't just sell - it serves a mission. Of health democratized, of lives not just lived, but optimized. 10/ Finally, Byers's playbook is clear: innovate, educate, serve. Build a story that rings true. That's how brands don't just grow - they thrive.

🎓 Lessons Learned
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1. **Brain Enhancement Insights** Host Ramon discovers Braindrive's unique, headache-free cognitive benefits with clean, expert-formulated ingredients. 2. **Nootropics Misinformation** Jeffrey Byers debunks nootropic myths, stressing caffeine's cognitive role and Braindrive's true nootropic blend efficacy. 3. **Direct-To-Consumer Struggles** Momentous faced early DTC challenges, overcoming website, marketing, and strategic issues to enhance brand and retention. 4. **Revenue Growth Tactics** Emphasizing product development and government contracts, Momentous increases revenue from $5 million to an impressive $40 million. 5. **Sports Performance Innovation** From finance and biotech to sports lotion, Jeff's PR lotion fuels athletes with endurance and improved recovery. 6. **Service-Based Differentiation** Momentous thrives by prioritizing customer experience, service quality, and continuous innovation in a commoditized supplement market. 7. **Scaling Sustainably** Momentous calculates risks and emphasizes foundational business practices to scale revenue in a fiercely competitive sector. 8. **Supplement Skepticism Response** Jeff advocates for transparent, single-ingredient supplements to build loyalty and ensure personalized, effective dosing for consumers. 9. **Branding and Acquisitions** After acquiring Momentous, Amp HP merges to create Huberman, rebranding with a unified focus on quality and science. 10. **Expanding Consumer Reach** Shifting from athlete-only focus, the company caters to "Sam," a representation of broader, life-optimizing consumers seeking quality supplements.

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1. Trust is the currency of effective branding—prioritize transparency and quality to build customer loyalty.

2. Uphold meticulous standards—always ensure the products you create or endorse are thoroughly researched and backed by science.

3. Embrace the power of focus—whether it's in business or personal health, specialized strategies are often more effective than a scattered approach.

4. Knowledge is paramount—educate yourself and your audience about your products and their benefits for informed decisions.

5. Innovation is key—seek out unique solutions and advances in technology to offer exclusive benefits to your customers.

6. Prioritize expertise—collaborate with specialists and thought leaders to enhance credibility and provide substantial value in your offerings.

7. Consistency brings results—apply a deliberate and consistent approach to both product use and business practices for optimal outcomes.

8. Adapt and prioritize—flexibility is essential in business, so be ready to shift focus and resources to where they have the most impact.

9. Growth must be sustainable—scale your endeavors responsibly to maintain quality and integrity in all aspects of the business.

10. Quality over quantity—resist the temptation to flood the market with products, and instead, focus on producing items that stand out for their excellence.

11. Never underestimate the basics—simple components, such as caffeine for cognition, can be incredibly effective without unnecessary complexity.

12. Personalized experiences trump universal solutions—recognize the uniqueness of individual needs and cater to them for greater satisfaction and efficacy.

13. Service over commoditization—offer exceptional customer service to differentiate your brand in a crowded marketplace.

14. Engagement over promotion—build a community of dedicated users who align with your vision and can authentically represent and promote your brand.

15. Take calculated risks—push your business forward by taking strategic chances, while being mindful of potential pitfalls.

16. Invest in the future—allocate resources to areas like research and advocacy to drive long-term change and success.

17. Be mission-driven—let a clear and compelling mission guide your choices and strategies for a business that makes a meaningful impact.

18. Achieve excellence through collaboration—work together with your team, aligning leadership styles and philosophies for unified progress.

19. Embrace the broader mission—extend your focus beyond a niche market to address wider needs and accessibilities.

20. Responsibility, above all—commit to honest communication about your products' quality and pricing, and ensure standards that benefit all stakeholders.

These maxims aim to capture the essence of the strategic and philosophical insights shared by Jeff Byers, reflecting his approach to business growth, product development, and the overarching goal of creating a trusted, high-quality brand within the nootropic and performance optimization space.

📧 Podcast Thank You Email
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Subject: Big Thanks, Jeff! 🚀 - Your "DTC POD" Episode is Live!

Hey Jeff,

What's up? It was absolutely incredible having you on "DTC POD". You really brought your A-game, and I'm sure our listeners will be as jazzed about the conversation as we were.

Just wanted to shoot you a quick thank you for taking the time to hang with us and share your insights. Your journey with Momentous and your perspective on the nootropics space really added a ton of value to our show.

Guess what? The episode's officially out there in the wild! It's called "Jeff Byers - Momentus," and you can find it everywhere our podcast roams.

If you could spare a moment to share the episode with your network, it would mean the world to us. And hey, if you're feeling chatty, engaging with our posts about the episode could really help spread the word and get more ears on our convo!

Wishing you and the Momentous crew nothing but growth and success. Can't wait to catch up again soon and hear all about the new heights you've reached!

Thanks a million!

Cheers,

Blaine & Ramon

🌟 3 Fun Facts
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1. Host Ramon Berrios reported that of all brain enhancement products he tried, Braindrive was the only one that did not cause him headaches. 2. Jeff Byers described how his background in finance and biotech contributed to developing PR lotion, which can enhance sports performance and recovery, with some athletes experiencing up to 20% improvements in max effort intervals. 3. Momentous, now part of Huberman after a merger, generates a significant portion of its revenue from government innovation and research contracts, which equals about $1 million per year, and has strong ties with pro and college sports teams.

📓 Blog Post
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Title: Unveiling Clarity in the Nootropic Realm with Jeff Byers on DTC POD Introduction: The Quest for Cognitive Enhancement In the latest DTC POD episode, co-host Ramon Berrios sits down with guest Jeff Byers, a trailblazer in the health and biotech industry, to discuss the intricate world of nootropics and the journey of his company, Momentous. This conversation sheds light on the complexities of brain health, the challenges of branding in the direct-to-consumer space, and the significant strides Momentous is making to redefine the industry standards. Unlocking the Brain's Potential Subheader: Braindrive: A Headache-Free Nootropic One of the focal points Byers touches upon is the unique formulation of Braindrive, a nootropic that stands out for its clean ingredient lineup and efficacy without the common side effect of headaches. Berrios, having personally navigated the minefield of cognitive boosters, attests to Braindrive's distinctiveness. Byers details the careful acquisition and expert-backed design process that aligns with Momentous's commitment to clarity and targeted cognitive improvement, appealing to high-demand sectors like coaching professionals in pro and college sports. Brand Evolution and Market Survival Subheader: Momentous: The Path Through Branding and Trust The conversation pivots to the branding evolution of Momentous and the challenges it faced in the competitive DTC landscape. Jeff Byers candidly discusses the hurdles of refining their online presence, scaling a marketing team, and implementing core strategies such as customer retention flows. Byers firmly believes in reshaping the trajectory of health through trust, transparency, and high standards, and this belief has fueled a remarkable revenue growth for the company. Pushing the Envelope in Product Development Subheader: PR Lotion and the Pursuit of Optimal Performance Delving into product innovation, Byers shares his backstory in finance and biotech that led to the development of PR Lotion. The innovative product meets a critical need for athletes by improving performance and recovery through skin absorption of vital nutrients. With strong early data backing and interest from elite sports teams and special forces, PR lotion has charted a new course in the realm of human performance optimization. Growth Strategy and Challenges Subheader: Scaling Success Amidst Rapid Growth Byers articulates the company's strategy for the future, which includes a leap in revenue targets and an unwavering focus on customer experience and product innovation. He recalls the initial skepticism when aiming for $40 million in sales, a goal subsequently surpassed despite the slow progression and growing pains from business integration. A New Gold Standard in Supplements Subheader: Challenging Conventional Wisdom and Elevating Standards Deeply invested in redefining the dietary supplement market, Byers calls for single ingredient solutions to allow for personalized dosing—reflecting his preference due to his own experiences stemming from a football career. He underscores the deficiencies he perceives in the supplement industry and Momentous’s resolve to produce high-quality, high-efficacy offerings. Advocacy and Expanding Reach Subheader: Beyond the Scope: Momentous's Advocacy and Influence Momentous doesn't limit itself to consumer sales; it's deeply involved in advocacy at a governmental level and committed to expanding knowledge and access in the wellness space. By allocating a portion of their revenue to these endeavors, Byers showcases an uncommon dedication to driving industry-wide change and educating consumers on the reality of product quality and pricing. Conclusion: Leading the Charge in High-Performance Wellness Jeff Byers of Momentous exemplifies the kind of visionary leadership that is direct, transparent, and compellingly focused on truth-telling in an industry rife with misinformation. With the podcast episode drawing to a close, hosts Blaine Bolus and Ramon Berrios commend Byers for his insights and contributions, knowing that the Momentous journey is one to watch closely, with potential to radically shift the health and wellness industry. The episode not only brought to light the intricacies behind a burgeoning health company but also offered a glance at the innovation and dedication required to sculpt a path of integrity and success in the complex world of nootropics and performance optimization.

🎤 Voiceover Script
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In this episode of DTC POD, we join Jeff Byers of Momentous as he shares groundbreaking insights into optimizing human performance. Dive into the story of Braindrive's clean nootropic blend and follow Momentous' journey—from reimagining their DTC approach to a staggering revenue projection of $40 million. Uncover the power of PR lotion in sports performance, and explore the pivotal role of trust and transparency in the supplement industry. Stay with us for a narrative that challenges conventional wisdom and paves the way to democratizing high performance for all. Join us on DTC POD, where innovation meets grit in the quest for peak wellness.

🔘 Best Practices Guide
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**DTC POD’s Best-Practices Guide** 1. Prioritize ingredient transparency and quality ratios in product development, avoiding misinformation prevalent in the nootropic space. 2. Emphasize customer trust and education, focusing on the efficacy of ingredients and their benefits rather than resorting to a fully commoditized approach. 3. Address direct-to-consumer challenges by improving online presence, retention flows, and harnessing relationships for brand building and revenue generation. 4. Expand product development with a focus on science-backed solutions to meet market demands and maintain integrity in branding. 5. Invest in clinical research and government innovation contracts to solidify credibility and ensure a sustainable business model. 6. Cultivate a robust internal culture that aligns with company philosophy, ensuring team members share the vision for growth and innovation. 7. Manage rapid expansion by securing a solid business foundation with careful inventory management, maintaining quality despite scaling. 8. Utilize authentic storytelling and advocacy to connect with a broader audience and promote high-performance, quality products.

🎆 Social Carousel: Do's/Don'ts
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**Cover Slide:** "10 Key Insights for Every Retention Marketer" **Slide 1:** Title: "Ignore Feedback" Text: Switch to actively seeking customer input to enhance trust and product relevance. **Slide 2:** Title: "Neglect Transparency" Text: Foster transparency to build a loyal consumer base and stand out in the market. **Slide 3:** Title: "Sidestep Research" Text: Invest in clinical research to solidify product efficacy and consumer confidence. **Slide 4:** Title: "Generic Branding" Text: Create a unique brand story that resonates with your 'Sam' - the life optimizer. **Slide 5:** Title: "Undervalue Quality" Text: Prioritize top quality to differentiate your products in a saturated supplement industry. **Slide 6:** Title: "Overlook Education" Text: Educate consumers on product value, fostering appreciation for premium pricing. **Slide 7:** Title: "Avoid Advocacy" Text: Engage in advocacy to influence policy and improve market standards and access. **Slide 8:** Title: "Limit Partnerships" Text: Collaborate with experts to elevate your brand's credibility and product portfolio. **Slide 9:** Title: "Minimal Visioning" Text: Craft a global vision to drive innovation and expand your company’s reach. **Slide 10:** Title: "Rush Growth" Text: Pursue responsible growth with a focus on maintaining inventory quality and accuracy.

🎠 Social Carousel
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**Cover Slide** "10 Essential Insights for Entrepreneurs" **Slide 1:** "Clean Nootropics" Select supplements with pure ingredients for cognitive clarity without headaches. **Slide 2:** "Branding Matters" Evolve your company name with intention to resonate and endure in the market. **Slide 3:** "Customer Retention" Implement basic strategies to keep your clients returning — it’s key for growth. **Slide 4:** "Revenue Growth" Diversify income streams with product innovation and strategic partnerships. **Slide 5:** "Government Contracts" Such agreements can provide a stable revenue source alongside direct sales. **Slide 6:** "Product Innovation" Create unique offerings like PR lotion to stand out and elevate performance. **Slide 7:** "Trust Building" In a commoditized market, trust and customer experience win over purely competitive pricing. **Slide 8:** "Clear Margins" A solid business foundation with efficient margins is crucial for sustainable expansion. **Slide 9:** "Quality Standards" Commit to the highest product quality; sidestep the common 'me too' approach in supplements. **Last Slide - CTA:** "Connect and Learn" Follow DTC POD for more valuable insights that drive entrepreneurs towards success. #DTCPOD

One Off Tweets
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Tweet 1 In the murky world of nootropics, clarity is king. Braindrive reigns with clean ingredients, striking balance and precision over a caffeine rush. Tweet 2 Overcoming skepticism is part of any founder’s journey. From $5 million to $40 million, proving doubters wrong is just another day at the office. Tweet 3 Surviving and thriving in DTC isn't about luck; it's about relentless focus on retention and understanding the consumer's journey—in sports and life. Tweet 4 Trust beats trends in wellness. At Momentous, it's not about flashy quick fixes, but about setting enduring standards in an industry plagued by doubt. Tweet 5 Nothing fuels progress like purposeful partnerships. Forging the future of performance products means aligning with visionaries like Andrew Huberman. Tweet 6 Expansion isn't just a business term; it's a mission to bridge elite athlete innovations with everyday champions, democratizing high performance. Tweet 7 A company's true muscle isn't just its product but its resilience in supply chain and inventory gymnastics, all while keeping the product's integrity in check. Tweet 8 Building a company is akin to nurturing a culture; navigate wisely as you merge visions, leadership styles, and set a unified course for growth. Tweet 9 Athletes know the burn of pushing limits. PR lotion is that secret weapon that lets them go harder & recover faster—performance science in a bottle. Tweet 10 Creating a product that changes the game means more than research and development; it's about advocacy, educating on quality, and shaping policy for better access.

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One simple habit from Jeff Byers could boost your brain health. High-Dose Omega-3 Opting for single ingredient supplements like omega-3, which Jeff takes due to his football career, targets specific needs without the clutter of proprietary blends.

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Gearing up to enhance your cognitive performance and overall health? Here are some pivotal mindset adjustments to consider during this transformative journey: 💭 Prioritize clarity over mere stimulation. It's not about the jolts of energy, but the sustained focus. Recognize the value in supplements like Braindrive that offer clean, well-measured ingredients for longer-lasting mental acuity, without the spikes and crashes associated with stimulants. 💭 Recognize the power of individualized health. Moving away from a one-size-fits-all mentality, understand that customizing your approach with single-ingredient supplements can lead to significant personal health gains. Tailoring your regimen may require more attention, but it opens the door to precision wellness. 💭 Reimagine your role in the health ecosystem. Instead of being a passive consumer, embrace the role of an active, informed decision-maker. Understanding the intricacies of products and their impact is not just self-empowering but also contributes to shaping a more transparent, trust-based health industry. Ready to take these mindset adjustments to the next level and truly master the art of cognitive and health optimization? Embark on a deeper dive into these principles with my new course, "Powerful Optimization: How to Harness Your Most Essential Skill," now available on Audible. For more insights on optimizing your mental and physical health, and reshaping your approach to personal wellness, tune in. Discover comprehensive strategies and engaging discussions that go beyond the conventional – all at your fingertips.🎧 Listen today and join the movement towards a more potent, health-centric lifestyle! 🚀🌿

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Ready to level up your business acumen? Here are five savvy tactics and strategies extracted from our latest episode with Jeff Byers of Momenetus that you can apply to your own entrepreneurial journey: 🚀 Focus on creating a singular ingredient narrative. Instead of piling up numerous ingredients into a product, consider the power of simplicity. Byers’ preference for single ingredient supplements for personalized dosing reveals an untapped market opportunity. Streamlining your product could not only set you apart in a crowded market but also cater to a growing consumer base seeking tailored solutions. 🚀 Lean into scientific validation. Momentous didn’t just create supplements; they invested heavily in clinical research to back up their claims. Your business could benefit from leveraging data and research to establish credibility and consumer confidence. Consider partnering with research institutions or conducting your own studies to not only improve your product but also to build a strong, evidence-based brand narrative. 🚀 Elevate your customer service game. Momentous is scaling by prioritizing exceptional service and customer experience. Take a page out of their playbook by ensuring your customer service is not just a department but a central component of your entire operation. Offer service and support that makes every customer feel like a VIP, and you'll build loyalty that can withstand the pressures of a price-driven market. 🚀 Embrace strategic partnerships. Jeff Byers emphasized the importance of government and institutional contracts for revenue. Your business might not be in the supplement industry, but the approach still applies. Forge relationships with larger organizations, agencies, or influential figures that can lead to stable, recurring revenue and can also serve as powerful endorsements for your products or services. 🚀 Treat learning as a critical investment. For Byers, surrounding the company with top-tier experts was a game-changer. In your business, invest in learning and expertise – whether by hiring consultants, attending industry-leading conferences, or enrolling in advanced courses. Knowledge brings a strategic edge, helping to navigate growth, position products, and make informed decisions that drive success. Integrating these insights into your strategy can offer a fresh perspective that might be the catalyst for your business to experience monumental growth. Just like Momenetus, your business has the potential to soar to new heights by making calculated, innovative moves.📈

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Simplicity Wins: Scaling a Supplement Empire. In a world crowded with over-complicated marketing plans, less is truly more. When Momentous exploded their revenue from a modest $2M to an eye-popping $36M in just 18 months, here's the ultra-lean strategy they followed: One-Page Wonder Limit your pitch to a single page. Success can be communicated concisely. When Momentous raised capital, they used a page with five bullet points outlining: 1. Product Innovation 2. Revenue Growth 3. Strategic Partnerships 4. Market Potential 5. Team Expertise If the vision isn't crystal clear in a quick glance, back to the drawing board it goes. Snapshot the Market Don't get bogged down in the minutiae. Distill the essence of your market trends into a handful of insights - no more than five points that paint the present and predict the future. Power Statement Brand identity in a nutshell. Momentous: "Optimizing human performance with research-backed nutrition." Own the Phrase Momentous dominated the nootropic space, coining "Brain Optimization Through Science." This isn't just a slogan, it's a shift in industry perspective they spearheaded. Business Model Clarity Money plus Momentous equals...? Clearly define how investment turns into growth. Succinct. Direct. Actionable. Terms upfront. No ambiguity. Keep investment thresholds, time commitments, and charges in the limelight to attract the right investors. Show, Don't Say Graphs and charts illustrate growth and plans far better than text-heavy descriptions. Get visual, and let the success speak for itself. Highlight the Heroes A company soars on the strength of its people. Momentous has aced this by showcasing their team's rich expertise in health, performance, and market acumen. And in the absence of long-term historical data, they leaned into explicating the prowess and strategic vision of their collective talent. Goldman’s Golden Rule: 3 Ps The Momentous roadmap is built on three pillars: • Product superiority • Profitable scaling • Proven team proficiency Emphasize your strengths with clarity, brevity, and impact.

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Idea #1: The Importance of Clean Ingredients in Nootropics One standout theme from the episode is the critical nature of using clean ingredients in brain enhancement supplements like Braindrive. Here’s how the conversation supported this idea: 1. Host’s Personal Testimony: Ramon Berrios provided a personal account of his experience with brain enhancement products, highlighting that Braindrive was the sole option that didn't result in headaches, pointing towards its clean and well-balanced formula. 2. Guest’s Expert Insight: Jeff Byers shared that Braindrive, which was part of a merger, is formulated with clean ingredients in appropriate ratios, emphasizing the attention to detail in product composition, unlike many products with misinformation in the nootropic space. 3. Targeted User Base: The product’s market success, particularly with coaching staff in professional and collegiate sports, suggests that individuals with a high degree of knowledge and experience in performance optimization value and trust the clean ingredient profile of Braindrive.

Tweet thread on learnings
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Tweet 1: A deep dive with Jeff Byers of Momenetus revealed mind-blowing growth: from $2M to $36M in just 18 months. 📈 But how did a performance supplement brand achieve such staggering success? Time to unpack the wisdom from this episode of #DTCPod. Thread👇 Tweet 2: 1. A Marriage of Science & Marketing 🧪💡 Byers shared that the acquisition of Braindrive was crucial. It wasn't just about selling a nootropic—it was the clean, effective formulation & the strategic branding that set them apart in an industry rife with misinformation. Tweet 3: 2. The Critical Role of Government Contracts 🏛️💼 Approx. $1M/year in funding isn't trivial. For Momenetus, these contracts weren't just a revenue stream; they brought validation & credibility, propelling their business into the major leagues of the supplement world. Tweet 4: 3. Importance of Building Trust 🤝 Trust wins in a commoditized world. Jeff Byers stressed that Momenetus's dedication to transparency, and quality isn't industry-standard. It creates loyal "life optimizers," customers who believe in the brand beyond just transactions. Tweet 5: 4. Sustainable Growth via Innovation & Service 🚀🔧 Byers emphasized that their $40M milestone was about more than numbers; it was about a sustainable model. Investing in continuous innovation & unparalleled customer service are their non-negotiable pillars. Tweet 6: 5. Overcoming Growth Pains 🤕📈 Scaling isn't smooth. Momenetus "broke people" in the process, Byers admitted candidly. Leadership and culture challenges are real, but aligning the team with the company's ambitious vision was vital for that explosive growth. Tweet 7: 6. Niche Market Impact 🎯 Instead of casting a wide net, Momenetus narrowed their focus - from niche sports communities to government contracts, this targeted approach allowed them to deeply penetrate specific markets with high-quality, performance-boosting products. Tweet 8: 7. Advocacy is as Important as Sales 🗣️♻️ Spending 5% of revenue on advocacy isn't common for a DTC brand. For Momenetus, championing high-performance wellness & scalability in Congress translates to industry longevity and consumer trust. Tweet 9: 8. A Strong Foundation & The Big Picture 🏢🌐 You can't afford to overlook a company's fundamentals: finances, inventory, certifications. But also, vision - it was this balance of meticulous attention to detail & big-picture goals that catapulted Momenetus to its $36M triumph. #PodcastInsights #BusinessGrowth

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In just 18 months, Momentous has seen remarkable growth, scaling from $2 million to $36 million in revenue. Previously, the brand struggled with its direct-to-consumer (DTC) strategy due to a small marketing team, a lackluster website, and a lack of retention strategies. However, the tables have turned: the brand is now on a trajectory to redefine the health and wellness industry, aiming to cultivate trust, transparency, and exceed industry standards. The future is even brighter. Momentous is not just focused on achieving success as a DTC brand; it aims to influence the larger landscape of health by evolving the standards of quality and efficacy within the supplement industry. Imagine a future state where: - Exceptional customer service is the norm, not the exception - Quality and science-backed products dominate the market - Trust between consumers and companies is rock-solid - Access to cutting-edge performance optimization is universally available - Industry-leading innovation continues to push the boundaries - Revenue projections soar from $40 million to $200 million To arrive at this trailblazing future state, here are 6 strategic recommendations for Momentous: 1. Deepen Government and Sports Team Partnerships: Establish more innovation contracts and deepen relationships with pro and college teams for both financial stability and brand prestige. 2. Invest in Clinical Research: Allocate funds aggressively towards clinical research to substantiate product claims and differentiate from competitors. 3. Harness Expert Advice: Continue to incorporate insights from experts like Dr. Huberman and Dr. Galpin to enhance product development and market positioning. 4. Strengthen and Expand the Team: Build a robust team poised to support the growth from $40 million to $200 million, focusing on customer experience and service. 5. Emphasize Education and Advocacy: Engage in government advocacy and consumer education to bridge the gap in understanding around product quality and value. 6. Focus on Efficient Inventory Management: Take calculated risks with inventory and supply chain to ensure product quality and availability without overextending working capital. With these strategies in place, Momentous is poised to disrupt the health and wellness industry further, creating a legacy of unmatched service and revolutionary products. Now, over to our listeners: Which of these strategies resonates most with your vision of the future for health and performance brands? How do you see companies like Momentous shaping the trajectory of industry standards and consumer expectations? Share your thoughts and let's build this conversation.

About the Episode
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In the latest episode of the DTC POD, Jeff Byers of Momenetus provided invaluable insights into how this vibrant performance supplement brand pivoted from its initial struggles to impressive growth in a mere 18 months. One of the key strategies Byers attributed to their success was a dedicated focus on areas like government innovation contracts, cementing relationships, fostering robust ecosystems, and rigorously pursuing clinical research. Recognizing the overarching industry challenges of trust, transparency, and standards, the company sought to not just to dominate as a DTC brand but to redefine the trajectory of health within the supplement space. Their commitment to this strategic pivot has recently projected them towards an ambitious $40 million revenue mark. Another significant strategic driver for Momenetus’s rapid escalation in the market was their approach to product differentiation and customer service. Byers explained that in a market rife with customer skepticism towards multi-ingredient, unverified supplements, Momenetus concentrated on offering patented products with a steadfast commitment to service, quality, and customer experience. This approach has not only contributed to the establishment of a strong customer base but also sets the stage for expansive growth, with aims to quintuple revenue. Byers stressed the importance of building trust with consumers — a philosophy that underscores the company's every move and has proven crucial in the highly commoditized world of dietary supplements. Delving into the operational intricacies, Jeff Byers highlighted the importance of efficiency and risk management in the context of rapid scaling. Momenetus, not shying away from growth risks, expanded its product range from two to 36 in an unprecedented timeline, significantly straining inventory management and working capital. To meet the high bar they set for quality, every batch underwent rigorous third-party certification to ensure label accuracy and the absence of banned substances, exemplifying their commitment to product integrity. Byers discussed how maintaining a balance between aggressive growth and the sustenance of high-quality standards was both challenging and pivotal to Momentus’s success story.

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