What's up DTC pod today we're joined by Jeff Byers, who is the CEO at momentous. So, Jeff, I'll let you kick us off. Why don't you tell us a little bit about yourself, your personal background, and then what momentous is all about.

Yeah, with finance, there's not as much creativity going on as you would think. You moved into biohacking finance, right.

I was at a biotech company, like a pharmaceutical company essentially, after, it was really early stage. So after finance, I joined this biotech, and they had this technology that was delivering substances through the skin. And by substances, I mean drugs. And it had really cool early data. This is my non science background. It was way earlier than I ever bond because I just didn't understand that category. Like biotech and pharma, like early stage pharma is very unique, and the life cycles take forever. I mean, they're still ripping at it and they're like ten years in now, and it could big investor, it could be billions and it could be a zero.

And it's very binary in that, whereas I don't think many other businesses are as binary as biotech and the pharmaceutical business. Anyways, super fascinating. I was employee five, and I really learned about physiology, science, clinical research, kind of by fire hose. I was definitely the least smartest human being on that team and least accomplished from a business perspective. But what I brought, and they were really intrigued by, they had this idea to use the technology outside of medicine and use it in performance sport, and given my background as a pro athlete, and then they also wanted to raise some capital. And obviously being in finance and the relationships, connections I had, I was able to help sit alongside the founder and help them raise some capital as well, which was a ton of fun. And so I kind of came in to lead consumer products like this idea of consumer products and help raise some money on the leadership team, which was super. It was super fun and a crazy, unique journey, and it was my first taste into truly entrepreneurship.