"Entrepreneur's Role as a Content Creator: If you're an entrepreneur, there's a really great chance that you are also creating content. And while you might not be quick to call yourself a content creator, the work that you're doing surrounding your offer, whether it's a digital offer, a service, or a physical product, is considered content. If you're showing up on the Internet if you're posting anything, if you're shooting off emails, recording podcasts, writing blogs, or making videos, you, my friend, are a content creator."

"Balancing Personal Life and Business Goals: For me, when I look at the work that I do and I look at the life that I want, I am often pulled in 2 directions. Part of me wants to, like, shut everything down, live in the woods, have a chicken coop, and make sourdough bread with my kids every day, and the other part of me wants to make this business as powerful and impactful as it can possibly be."

"Digital Content Creation Strategy: We have adopted this churn and burn philosophy whether or not we like it. And so for so many of us, it's just we're constantly creating, but we're not actually thinking about, like, how can I get the most results with this one post? Like, how can I figure out how to get the greatest lifespan, the greatest results, create something once, and think about it long after it's published?"

"Rethinking Business Strategy: I want to build a business that can run while I rest. How can the work that I'm doing today last longer than tomorrow. Jenny, you've built something really awesome, but it's not supporting the type of life you want."

"Creating Evergreen Content: It's not us working for it, it's working for us. So first, am I creating content that is more evergreen? So evergreen means it is still relevant, it is still valuable, and it still will be weeks, months, and maybe even years later."

"Effective Marketing Strategies: Are we leveraging platforms that favor longevity, that favor the long game versus the platforms that are focused on these quick dopamine hits and keeping users engaged and entertained, but not necessarily connected."

"Evergreen Content Creation: When we think about this evergreen mentality, meaning we are creating content that we know is going to live on with certainty because we're putting it onto platforms that favor longevity, it shifts the way that we create. You're thinking, how can I serve people long term? How can I show up for them in the way that they need? How can I answer their questions before they can even ask them?"

"Unlocking Pinterest Potential: You are sitting on a gold mine of content that you've already created that is going to do amazing on Pinterest...1 hour a week on Pinterest, we get millions of views, and it is the number one way that we organically drive traffic to our website."

"Maximizing Reach with Pinterest: I want for your work to be seen. I want for you to be working every single day with confidence that what you're doing matters and makes a difference and moves the needle...On Pinterest, it is this amazing continuous loop of new traffic, new eyeballs, new people, more reach. When you're releasing your content on a platform to 450,000,000 humans, the possibilities are literally endless, and the people searching for you are countless."

"Effective Time Management for CEOs: 'I want for you to do an investigative research experiment on your time and the preciousness of it, and where you're spending it every single day. And I want for you to constantly be asking yourself, is this leading to a result? Because as CEOs, and that's what you are, I want to tie every effort to a real result so that every night when your head hits a pillow, you are confident that what you did today made an impact and moved the needle.'"